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李宁入驻“中国之家”,与中国奥委会携手共同展示中国体育实力
Jin Rong Jie· 2026-02-06 02:46
米兰时间2月5日, 2026年米兰冬奥会"中国之家"举办"李宁之夜"特别活动,并正式开启李宁主题特展。国际奥委会执委李玲蔚,中国奥委会副秘书长兼中 国奥委会市场开发部部长于建勇,李宁品牌创始人、集团董事长李宁,乒乓球奥运冠军、李宁品牌代言人丁宁、许昕以及中国短道速滑世界冠军、短道速滑 国际滑联级裁判杨阳等嘉宾出席活动,深度体验"中国之家"以及李宁品牌特展。 中国荣耀 李宁同行 在"中国荣耀"展区,矩阵式展出了2026年米兰冬奥会中国体育代表团室外领奖装备、室内领奖装备及出场装备。在"冬奥同行"展区,则展示李宁品牌自1992 年起助力中国体育代表团荣耀绽放世界顶级冰雪运动赛场的专业运动装备,包括1992年法国阿尔贝维尔冬奥会的中国体育代表团领奖服、1998年日本长野冬 奥会的中国体育代表团领奖服及出场服,以2026年米兰冬奥会中国体育代表团室外领奖服,展现领奖装备的科技跃迁之路,既表现了李宁品牌与中国体育同 行四十载的发展历程,也集中呈现30余年来中国体育代表团在顶级赛场专业运动装备的进化之路,更展现中国冰雪运动健儿在世界舞台不断突破的征程。 专业运动科技 助力中国运动健儿荣耀突破 "中国之家"是中国奥委会为中 ...
寓意胜利!2026年米兰冬奥会中国体育代表团领奖装备发布
Xin Lang Cai Jing· 2025-10-25 04:20
Core Viewpoint - The Chinese sports delegation will showcase their strength and style at the 2026 Milan Winter Olympics with award outfits that blend top-tier sports technology and Eastern aesthetics [2][4]. Design and Aesthetics - The award outfits primarily feature red and white colors, with "China Red" symbolizing Chinese cultural elements and "Snow Mountain White" inspired by winter sports scenes, incorporating Eastern aesthetic concepts [4]. - The design includes traditional auspicious patterns, specifically the "Double Victory Pattern," symbolizing victory and good fortune, along with a "Double Victory Snowflake Pattern" [5]. Technology and Functionality - The outfits utilize advanced sports technology, including "Aerospace Lock Temperature Cotton" and "Basalt Far Infrared" technology, enhancing performance and comfort for athletes [5][6]. - Special treatments in the inner structure and the use of water-repellent goose down help maintain warmth and moisture management post-competition [6]. Environmental Considerations - Each award outfit incorporates some recycled materials, aligning with a green and low-carbon environmental philosophy [6]. Footwear Design - The award shoes match the outfit's color scheme and are based on the "烈骏" series, inspired by the strength of horses, symbolizing success for Chinese athletes [8]. Brand and Cultural Significance - Li Ning, the founder and chairman of the brand, emphasized that the award outfits represent the pinnacle of glory and reflect the national spirit and athlete's demeanor [10]. - Olympic champion Yang Yang expressed admiration for the new award outfits, highlighting the advancements in design and functionality that benefit current athletes [12].