11月16日，北京商报记者获悉，近日蒙牛集团旗下专业运动营养品牌迈胜宣布完成近亿元A轮融资，投资方包括 仙乐健康、蒙牛创投及高瓴创投。此次融资将进一步推动迈胜在运动营养领域的市场拓展和产品创新。 据了解，本轮融资由仙乐健康领投，高瓴创投与蒙牛创投跟投，汇聚了产业资本与母公司资源的双重合力。蒙牛 集团官网显示，迈胜是一家专注于运动营养的品牌提供商，主要为运动爱好者提供包括运动前、中、后及日常活 力健康的全面完整营养产品解决方案。目前，迈胜已成为国内极少数覆盖马拉松、越野跑、铁三骑行等有氧耐力 运动全场景营养需求的品牌。作为国内首个定位"专业运动营养"的本土品牌，迈胜以超300%的业绩增速狂奔，或 成集团战略第二曲线的核心承载者。 此外，作为迈胜的控股股东，蒙牛集团此前已为其提供研发平台、供应链支持、品控体系等核心支持。此次蒙牛 创投的追加投资，既延续其在营养与食品生态链领域的前瞻布局，聚焦健康、生命科技及生物制造等方向的持续 投资与孵化，也是在战略层面对迈胜首轮外部融资的有力加持。 高级乳业分析师宋亮向北京商报记者表示，"目前国内消费市场，在功能营养领域拥有非常好的发展前景，无论是 针对老年群体的专业营养，还是 ...

Core Insights - The core viewpoint of the articles highlights the rapid growth of the sports nutrition market in China, driven by a rising population of over 600 million fitness enthusiasts and the emergence of local brands like Misen that focus on professional sports nutrition [1][3][15] Market Overview - The Chinese sports population has surpassed 600 million, leading to an increasing demand for scientific and professional nutrition solutions [3][15] - Historically, the market has been dominated by imported products, but Misen has disrupted this landscape by establishing itself as the first domestic brand focused on professional sports nutrition [3][15] Company Performance - Misen has achieved an impressive growth rate of over 300% in a short period, reflecting a successful strategic transformation from serving professional events to catering to the general fitness community [3][15] - The brand has established a strong presence in various core categories, becoming a market leader in liquid protein, concentrated cherry juice, beetroot juice, and liquid salt tablets [9][10] Product Strategy - Misen's product matrix is comprehensive, covering the entire sports nutrition chain from pre-race to post-race and daily needs, thus providing a "one-stop" solution for athletes [5][9] - The brand has introduced innovative products such as sodium alginate energy gels and electrolyte concentrates, which address common issues faced by athletes [7][9] Innovation and Technology - Misen employs proprietary technologies like the PPCC™ composite layer to enhance protein absorption and digestion rates, significantly improving recovery times for athletes [7][10] - The company integrates a dual professional engine of "laboratory + academy" to drive product development and user education, ensuring continuous improvement in product quality and user experience [10][12] Community Engagement - Misen actively engages with the fitness community through training camps, personalized nutrition plans, and mobile lab testing, creating a comprehensive experience for users [12][13] - The brand positions itself not just as a product provider but as a vital partner in the fitness journey of millions, aiming to make professional nutrition accessible to the general public [15]