文 |求知 编辑|求知 2025年末，一边，是我国对原产于欧盟的奶酪、乳清粉等乳制品挥出重拳。 开征最高达42.7%的临时反补贴税保证金，直指欧盟农业补贴背后的不正当竞争。 另一边，是南美巨头巴西总统卢拉，掷地有声地对欧盟发出最后通牒，痛斥其对26年自贸谈判的出尔反 尔与傲慢拖延。 西方规则，不再吃香了 两件事放在一起看，是一种联动式的回击。 这是全球南方国家集体觉醒的信号。 面对只许州官放火、不许百姓点灯的西方贸易话语体系。 越来越多国家正在用实际行动告诉欧盟：你自诩的公平贸易标准，到了我们这儿，不灵了。 这一次，我国的回应，不再只是外交抗议或者象征性抵制，而是实打实的反制措施。 从2025年12月23日开始，所有原产于欧盟、包括全脂奶粉、脱脂奶粉、乳清蛋白、奶酪等乳制品，在进 入我国市场前，都必须缴纳最高达42.7%的临时反补贴税保证金。 这可不是吓唬人的数字，而是精准核算后的实质性壁垒。 换句话说，欧盟想继续靠补贴倾销便宜奶制品到我国市场？没门。 这背后有个关键问题：欧盟的共同农业政策，实质上是几十年来用高额补贴堆出来的农业保护伞。 欧盟每年向本国农场主提供数百亿欧元的农业补贴，使得其乳制品生产成本低得 ...

相关研究报告 《10 月社零增速延续回落，部分消费 结构性回暖 — 行 业 点 评 报 告 》 -2025.11.17 食品饮料 2025 年 11 月 23 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -10% 0% 10% 19% 29% 2024-11 2025-03 2025-07 食品饮料 沪深300 《消费板块共振上涨，消费行业结构 性回暖—行业周报》-2025.11.16 《底部布局，柳暗花明—行业投资策 略》-2025.11.14 乳制品供需拐点可期，三大机会驱动行业成长 ——行业周报 | 张宇光（分析师） | 张思敏（分析师） | | --- | --- | | zhangyuguang@kysec.cn | zhangsimin@kysec.cn | | 证书编号：S0790520030003 | 证书编号：S0790525080001 | zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：乳制品已有改善信号，龙头标的具备配置价值 11 月 17 日-11 月 21 日，食品饮料指数跌幅为 1.4%，一级子行业排名第 3，跑赢 沪深 30 ...

Core Insights - Mingsheng, a professional sports nutrition brand under Mengniu Group, has completed nearly 100 million yuan in Series A financing, led by Xianle Health with participation from Mengniu Venture Capital and Hillhouse Capital [1][2] - The financing aims to enhance Mingsheng's market expansion and product innovation in the sports nutrition sector, leveraging both industrial capital and parent company resources [1][2] Company Overview - Mingsheng specializes in providing comprehensive nutrition solutions for sports enthusiasts, covering various scenarios such as pre, during, and post-exercise nutrition [1] - It has become one of the few brands in China to meet the nutritional needs of endurance sports like marathons and triathlons, achieving over 300% growth in performance [1][3] Investment Details - Xianle Health, a leading global provider of nutrition and health food solutions, leads the investment and will offer collaborative support in supply chain, evidence-based nutrition research, and product development [1][2] - Hillhouse Capital brings extensive industry investment experience and cross-industry resource synergy to support Mingsheng's growth and innovation [2][4] - Mengniu Group, as the controlling shareholder, has previously provided R&D platforms, supply chain support, and quality control systems to Mingsheng [2][4] Market Potential - The Chinese sports nutrition food market is projected to reach 9.71 billion yuan in 2024 and grow to 20.93 billion yuan by 2030, indicating a potential doubling in size over six years [3] - The whey protein market is expected to reach 17.82 billion USD globally by 2032, driven by increasing demand for sports nutrition supplements [3] - The market is currently in a "small base, fast growth" phase, with significant growth potential as the core consumer group expands due to the popularization of fitness concepts [3]

Core Viewpoint - Mengniu Group's sports nutrition brand, Misen, has completed nearly 100 million yuan in Series A financing, with investors including Xianle Health, Mengniu Venture Capital, and Hillhouse Capital, aimed at expanding market reach and product innovation in the sports nutrition sector [1][3]. Financing Details - The financing round was led by Xianle Health, with participation from Hillhouse Capital and Mengniu Venture Capital, combining industrial capital and parent company resources [3]. - Xianle Health, a leading global provider of nutrition and health food solutions, will not only provide financial support but also collaborate on supply chain, evidence-based nutrition research, and product development [3]. - Mengniu Group, as the controlling shareholder, has previously provided R&D platforms, supply chain support, and quality control systems to Misen, reinforcing its strategic investment in the nutrition and food ecosystem [4]. Market Potential - The Chinese sports nutrition food market is projected to reach 9.71 billion yuan in 2024 and is expected to grow to 20.93 billion yuan by 2030, indicating a potential doubling in size over six years [4]. - The whey protein market, a key category in high-quality protein supplements, is anticipated to reach 17.82 billion USD globally by 2032, driven by increasing demand for sports nutrition supplements [4]. Industry Trends - The core consumer group for sports nutrition products is expanding due to the popularization of fitness concepts, establishing a solid foundation for market growth [5]. - The market is currently in a "small base, fast growth" blue ocean phase, with significant growth potential [5]. - The sports nutrition food market in China is transitioning from a "professional track" to "mainstream consumption" with an annual growth rate exceeding 20% [5]. Competitive Landscape - Established brands are responding to emerging competitors by launching customized nutrition solutions and integrating different nutritional products to target specific consumer segments [5]. - Misen's future product innovations are expected to focus more on dairy-based ingredients, leveraging Mengniu's supply chain advantages [5].

Core Insights - The Chinese sports nutrition food market is expected to exceed 20 billion yuan by 2030, driven by the growing fitness awareness among the population and the expansion of the core consumer group [1][14] - The market is currently in a "small base, fast growth" blue ocean stage, indicating significant future growth potential [14] Market Size - The market size of Chinese sports nutrition food is projected to reach 9.71 billion yuan in 2024 and is expected to grow to 20.93 billion yuan by 2030, indicating a potential doubling in size over six years [1][14] Consumer Insights - The primary motivations for consumers to engage in regular exercise include enhancing athletic ability (54.1%), shaping body (51.3%), and alleviating stress and emotions (48.7%) [25] - Consumers express a strong preference for energy-supplementing sports nutrition foods, with 54.3% favoring this category [27] - The demand for convenient forms (51.5%), natural ingredients (51.3%), and diverse flavors (50.6%) are the top three innovation expectations from consumers [32] Development Trends - Product innovation is increasingly focused on personalized customization, with a shift from single-function products to scenario-based solutions [3][36] - The integration of online and offline channels is accelerating, creating a complete consumer journey from awareness to repurchase [3][36] - The consumer landscape is diversifying, with a growing emphasis on health and wellness across various daily scenarios beyond just fitness [36] Market Drivers - The rapid growth of the sports industry in China is a significant driver, with the "14th Five-Year Plan for Sports Development" aiming for the sports industry to reach a total scale of 5 trillion yuan by 2025 [8] Product Categories - Sports nutrition foods are defined as specially processed foods designed to meet the physiological and nutritional needs of individuals who engage in regular physical activity [5]

Core Insights - The National Dairy Technology Innovation Center introduced innovations in dairy deep processing technology and industry development at the 22nd Annual Meeting of the Chinese Society of Food Science and Technology [1] - The center aims to accelerate the industrial application of technological achievements during the "14th Five-Year Plan" period by establishing deep processing demonstration lines [1] Industry Overview - Dairy products have comprehensive and balanced nutritional components, beneficial for various demographics including children, the elderly, and athletes [1] - The extraction of functional components from milk is challenging; for instance, approximately 14 tons of milk are needed to extract 1 kilogram of lactoferrin, necessitating deep processing techniques for efficient extraction [1] Market Dynamics - The deep processing of dairy products can optimize market offerings and expand market boundaries [1] - China heavily relies on imports for deep processed dairy products, with 661,000 tons of whey powder expected to be imported in 2024 [1] Policy and Investment - The Chinese government emphasizes original innovation and key technology breakthroughs in its 14th Five-Year Plan [1] - The Ministry of Industry and Information Technology initiated a project to enhance the supply capacity of demineralized whey products, with leading dairy companies submitting investment proposals totaling billions [1] Company Initiatives - Yili Group is constructing a leading global dairy deep processing factory in Hohhot, capable of producing demineralized whey, lactoferrin, and other deep processed products [1] - The National Dairy Technology Innovation Center, led by Yili Group, is the only national-level technology innovation center in China's food sector, achieving several leading results in deep processing [1]

Core Insights - The dairy market is transitioning from "basic nutrition" to "functional precision," with increasing consumer demand for natural, functional, and precise dairy products [1][3] - The supply side is focusing on the challenges of deep processing in dairy products, emphasizing technological innovation to meet the upgraded consumer demand [1][3] Industry Trends - China's raw milk quality has reached an international advanced level, but the deep processing capacity of dairy products remains insufficient, with a low proportion of high-value-added products [3][6] - The domestic surplus of milk supply and declining milk prices present opportunities for deep processing in the dairy sector [3][6] - The dairy market is experiencing continuous expansion and accelerated segmentation, with the entire chain from "raw milk - basic processing - deep manufacturing" entering a fast upgrade phase [3][6] Technological Innovations - Experts at the recent seminar discussed breakthroughs in deep processing technologies, including whey protein, milk fat globule membrane, and milk protein ingredients, providing reference paths for technology selection and industrialization [3][4] - The focus is shifting from utilizing cheese by-products to the industrialization of high-value functional proteins, aiming for continuous, precise, and low-allergen technology routes [3][6] Company Developments - Yili Group has increased its R&D investment by 11.4% year-on-year in the first half of the year, focusing on high-value-added dairy products [6] - The company has successfully developed several deep processing technologies, significantly reducing costs and making previously expensive products like lactoferrin accessible to the mass market [6] - Yili's new lactoferrin factory in New Zealand is set to be completed by 2025, aiming to support domestic research and industrial applications [5][6]

Core Insights - The whey protein industry in China is experiencing rapid growth due to increased public health awareness and the expansion of the sports nutrition market [1][2] - The global whey market is projected to grow from $9.9 billion in 2023 to $17.82 billion by 2032, with a compound annual growth rate (CAGR) of 8.76% [2] - China's whey protein market has seen a rise from $34.6 million in 2021 to $51.8 million this year, with an average annual growth rate of approximately 11%, surpassing the global average [2] Market Demand - The demand for whey protein is driven by its applications in muscle gain, weight loss, and strength enhancement, alongside a growing health consciousness among consumers [2] - In the product segmentation, whey protein concentrate holds the largest market share, while functional foods are the primary application area for whey ingredients [2] - The protein powder category accounts for 7.4% of the health food market, with whey protein constituting about 70% of the protein powder market [2] Consumer Trends - The popularity of whey protein products is increasing, with a 18.2% year-on-year growth in sales during the first quarter of this year [3] - Consumers are increasingly incorporating whey protein into their daily health management, expanding the consumer base from professional athletes to the general public [3] - Whey protein's excellent amino acid profile and digestibility make it a key ingredient in yogurt and adult milk powder formulations [3] Supply Chain Dynamics - China has been heavily reliant on imported whey protein, with over 60% of global whey powder production concentrated in Europe and the U.S. [5] - In 2024, China's whey powder imports are expected to reach 661,000 tons, valued at $810 million, with the U.S. being a major supplier [5] - Domestic companies are diversifying their import sources and increasing procurement from South America and Eastern Europe [5][6] Industry Development - The industry is undergoing a transformation with a focus on raw material quality, precise composition, and refined processing techniques [8] - A white paper on whey protein has been published to provide a scientific reference framework for industry standardization [8] - Future industry growth is expected to focus on product diversification, technological innovation, and sustained market demand [9][10] Future Outlook - The whey protein product range is anticipated to diversify, including protein beverages, baked goods, and snacks to cater to various consumer needs [9] - Technological advancements will drive product upgrades, improving purity and quality while reducing production costs [9] - The increasing health consciousness and fitness trends among the population will continue to boost the demand for whey protein [10]

Core Insights - The article highlights the transformation of China's dairy industry from traditional manufacturing to precision intelligent manufacturing, showcasing the advancements in technology and production processes at Yili's Modern Smart Health Valley [1][7][9]. Supply and Demand Transformation - The dairy market is shifting from basic nutrition to functional precision, with consumers seeking products that offer natural and functional characteristics [7][8]. - Despite improvements in raw milk quality and standardized farming practices, the industry faces challenges in deep processing capabilities, with a low proportion of high-value products and a reliance on imports for key functional ingredients [7][8]. Technological Breakthroughs - Yili has made significant advancements in deep processing technologies, particularly in extracting lactoferrin, a valuable component known for its antibacterial and immune-regulating properties [9][10]. - The company has developed a directional protection technology for lactoferrin, increasing its retention rate from 10% to 90% in ambient pure milk, breaking previous technological monopolies [9][10]. Personalized Nutrition - Yili has established a "拆、切、递" (disassemble, cut, deliver) technology chain to meet personalized nutrition demands, allowing for the efficient extraction and delivery of core nutrients tailored to different consumer needs [10][12]. - This innovation positions milk as a "precise nutrition carrier," catering to specific health requirements for various demographics, including children, the elderly, and athletes [10][12]. Ecosystem Development - Yili's Modern Smart Health Valley serves as a comprehensive ecosystem for dairy production, emphasizing full-chain collaboration and intelligent processes to support deep processing [11][12]. - The facility is recognized as a benchmark for intelligent cheese manufacturing in China, utilizing 5G and industrial internet technologies to enhance production efficiency and product innovation [11][12]. Innovation and Collaboration - Yili has established a collaborative innovation ecosystem that integrates production, education, research, and application, leading to a significant number of patents in the dairy industry [12][13]. - The company ranks second globally in total patent applications among the top ten dairy companies, demonstrating its strong innovation capabilities [12][13]. Future Outlook - Yili aims to continue leading the dairy industry in deep processing, unlocking the natural nutritional potential of milk and promoting "precise nutrition" to meet national health needs [13].

Group 1 - The collaboration between China and Denmark in pig farming is deepening, leveraging their complementary advantages to build a sustainable partnership [1] - Denmark is a significant source of breeding pigs for China, accounting for over 40% of China's total imported breeding pigs in 2022 [1] - In 2023, Denmark exported 210,000 tons of pork to China, highlighting the strong agricultural trade ties between the two countries [1] Group 2 - Danish genetic selection technology and precision farming solutions are providing crucial support to Chinese enterprises, with companies like DanBred collaborating with major domestic farms [2] - The application of automation and environmental control technologies has allowed demonstration farms in China to reduce the fattening cycle to between 160 and 170 days [2] - The signing of a memorandum in April 2024 to enhance cooperation in breeding, feed processing, and cold chain logistics marks a new phase in Sino-Danish agricultural collaboration [2] Group 3 - Both countries share a vision for green agriculture, with Denmark's resource utilization model for livestock waste aligning with China's rural revitalization strategy [3] - Denmark maintains a low salmonella seroprevalence rate in its pig population, setting a benchmark for biosecurity in the industry [3] - The collaboration is expected to foster a multi-dimensional, sustainable industry community, addressing challenges such as breeding adaptability and feed price fluctuations [3]