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险企加码布局“智驾险” “三小一高”待破局
Core Insights - The rise of smart vehicles is reshaping the automotive industry and presenting significant opportunities and challenges for insurance services [1] - The penetration rate of new cars with Level 2 (L2) driving assistance functions in China reached 62.58% from January to July this year, with predictions indicating that over 90% of new cars will have L2 or higher capabilities in about ten years [1] - Regulatory bodies are emphasizing the need for the insurance industry to adapt to the impacts of smart driving and rapid vehicle model iterations [1][2] Group 1: Opportunities in Smart Driving Insurance - The insurance industry is expected to innovate products to meet new demands arising from smart driving technologies, shifting responsibility from human drivers to technology [1][4] - There is a vast potential for insurance products based on traditional car insurance, with extensions for smart driving responsibilities, including software/hardware failures and cybersecurity risks [4][7] - The establishment of a cross-industry communication platform for smart driving insurance is underway, aiming to connect insurance companies and the automotive industry [2] Group 2: Challenges in Smart Driving Insurance - The complexity of responsibility identification in smart driving accidents poses significant challenges for insurance companies, as multiple parties are involved [5][8] - The current smart driving insurance market in China is characterized by small premium volumes, low policy counts, and high uncertainty regarding risks [8] - Many existing "smart driving insurance" products are more service-oriented rather than traditional insurance contracts, indicating a need for regulatory clarity [8] Group 3: Market Trends and Innovations - Customized and exclusive insurance products are emerging, driven by the unique risk characteristics of different vehicle models and software versions [6][7] - Insurance companies are collaborating with automakers to embed insurance into the usage and activation scenarios of smart features, enhancing customer retention [4][6] - The insurance value chain is evolving from mere risk compensation to a model that includes services, risk control, and data-driven pricing [7]