转自：北青网 在消费升级与审美自觉并行的当下，商场早已超越单纯的商品交易功能，演变为一种生活方式的集中呈 现与体验场。与之相应，品牌门店也不再仅是陈列与销售的空间，而逐渐成为承载文化、工艺与社群认 同的立体场域。在成都太古里——这座年均接待逾3000万访客的西南高端零售标杆区内，全新启幕的君 佩黄金门店，正是这一趋势的深刻诠释。它不仅仅是一家黄金门店，更试图构筑一个面向高净值人群的 东方美学会客厅，以此重新定义黄金消费的维度。 君佩能成功构建这样一个多层次的美学空间，离不开成都太古里这一高端平台的强大赋能。一方面，太 古里年均超3000万的优质客流提供了巨大的潜在基盘，而其自身的高端定位与品牌矩阵（如卡地亚全国 唯一独栋精品店、中国首家路易威登餐厅THE HALL会馆、拉夫劳伦之家全球旗舰店等）无形中完成了 一次精准的客群筛选，吸引而来的正是与君佩目标高度契合的消费人群。另一方面，太古里形成的奢华 生活生态产生了协同效应。顾客在体验过博舍酒店的都市风尚、品味过THE HALL会馆的餐饮艺术、鉴 赏过国际一线精品后，信步而至君佩门店，便自然而然地融入一场完整的、高阶的东方审美与奢华生活 体验闭环之中。君佩不仅是 ...

来源：环球网 在审美语境上,君佩与太古里同样展现出高度的融合力。君佩的设计语言强调将东方文化精髓以现代方 式演绎,通过镜砂工艺、双丝工艺(刻丝与花丝)等珠宝级灵动工艺,让黄金作品在细腻质感与流动光泽中 展现高级珠宝的美感。而太古里本身便是传统川西建筑与现代设计交融的物理空间,其开放式、低密度 的街区形态,既保留了历史肌理,又承载了当代美学。这种新旧对话的空间气质,与君佩传承东方美学、重 塑时代经典的品牌理念不谋而合,为目标客群提供了一致而深刻的美学体验。 选择在此时进驻,对君佩而言更是一次战略性的高光植入。借助太古里已有的高端客流与品牌氛围,君佩 得以通过线下门店的契机,将其顶级工艺、高端定位与独特审美,精准嵌入高净值人群的心中。年均3000 万访客的背后,是强大的消费力与审美素养,这正是君佩所要触达的对黄金有高品质、高审美需求的东方 新贵人群。 一个集东方新奢与珠宝级黄金于一身的品牌——君佩,在拓展线下疆域时,会选择何处落地?答案指向成都 太古里。这不仅仅是一次门店的开设,更是一场值得深入解读的战略落子,背后是君佩对高端商业逻辑的 精准把握与品牌升维的坚定决心。 成都太古里,坐落于锦江区春熙路商圈核心,北临 ...

Core Insights - The opening of Junpei Gold's multi-crystal store in Jinan's MixC marks a significant entry into the high-end gold market, aligning with the consumption needs of high-net-worth individuals in the region [1][11] - Junpei Gold's positioning as a "jewelry-grade gold" brand aims to innovate the gold jewelry market by integrating high-end craftsmanship and unique aesthetics [1][9] Group 1: Brand Positioning and Market Strategy - Junpei Gold's entry into high-end commercial spaces like MixC reflects its commitment to high-end brand positioning and aesthetic standards, creating a "minimum interest gathering point" for high-net-worth consumers [3][11] - The store's design combines simplicity and luxury with Eastern elements, enhancing the shopping experience and showcasing the unique charm of "jewelry-grade gold" [5][9] Group 2: Consumer Experience and Feedback - Initial consumer feedback indicates a positive reception to the visual and tactile experience of Junpei's gold jewelry, with many customers appreciating the modern and stylish designs [5][7] - The use of advanced craftsmanship techniques, such as mirror sand and velvet engraving, enhances the visual appeal and tactile quality of the products, reinforcing brand value perception [5][9] Group 3: Cultural Integration and Product Innovation - Junpei Gold addresses the aesthetic needs of modern consumers by incorporating traditional Eastern cultural elements into contemporary designs, creating products suitable for everyday wear [7][9] - The brand's various product lines, such as the Pi Xiu and bamboo segment series, blend cultural significance with modern design, appealing to consumers' emotional and aesthetic values [7][9] Group 4: Industry Impact and Future Potential - Junpei Gold's innovative approach in the gold jewelry sector may reshape local and regional consumption trends, promoting a shift from value preservation to aesthetic and emotional value in jewelry [9][11] - The brand's strategic placement in high-end commercial environments and focus on immersive high-end experiences position it for significant growth in Jinan and the broader North China market [11]