两岸电商融合发展

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“920就爱你”再启航:以科技文化为帆,两岸电商共赴新航道
Sou Hu Cai Jing· 2025-08-23 02:01
Group 1 - The sixth "920 I Love You" Cross-Strait E-commerce Technology and Culture Festival emphasizes the integration of technology, culture, and e-commerce, aiming to lead cross-strait e-commerce into a new direction [2][3] - Since its inception in 2019, the "920 I Love You" event has evolved from a shopping platform to a comprehensive platform that integrates scene consumption, industrial collaboration, and cultural dissemination [2][3] - The event has shown significant growth in sales, with the first event achieving over 1 billion yuan in sales, and the fifth event's live broadcast attracting over 1.33 million viewers and generating sales exceeding 23.36 million yuan [3][4] Group 2 - The current economic structure and consumer market transformation in mainland China have shifted cross-strait economic and trade development from traditional investment to market expansion [3] - New e-commerce formats such as live-streaming e-commerce are thriving, showcasing strong advantages in time efficiency, shopping experience, and content interaction [3][4] - The "920 I Love You" event aims to empower technology to create a "digital bridge" connecting high-quality Taiwanese products with the mainland consumer market [3][4] Group 3 - The event runs from August 20 to the end of December, featuring themed live broadcasts and opportunities for Taiwanese entrepreneurs to share their stories and products [4][5] - The initiative fosters bilateral cooperation and cultural exchange, allowing Taiwanese youth to find new development opportunities in mainland China [5][6] - The name "920" symbolizes cultural recognition and emotional connection between the two sides, integrating Chinese cultural elements into the e-commerce experience [5][6]