最近，蜜雪冰城的"小票连载小说"彻底火了，不仅冲上热搜第一，更引发消费者自发"拼剧情、换章节"，甚至连喝一周。 不止蜜雪，茉莉奶白、沪上阿姨、CoCo都可也玩起小票。 "小票文学"今年为什么又火起来了？升级了哪些新玩法？ 喝奶茶，追穿越剧，蜜雪"小票连载小说"火上热搜 "为了追小说，我连喝一周蜜雪冰城。" "这脑洞太会了，坐等第二季！" "4块钱又喝饮品又追剧，这波不亏！" 最近，蜜雪冰城凭借"小票连载小说"，在社交平台掀起一股"追更潮"，相关话题迅速火上热搜，引发全网关注。 正是这份"想知道故事走向"的吸引力，让原本用完就丢的小票成了人人争抢的"剧情卡"。 有人为拼完整故事线，连续一周到店消费；还有人在微博、小红书自发搭起"换章互助站"，交换重复或缺失的章节。 更有意思的是，海外网友也加入了讨论，不少IP显示地在国外的网友留言表示"我这里小说是英文版"。 事件源于品牌将原创IP故事《雪王在古代卖咖啡》拆成20个章节，随机印在小票上，消费者到店购买任意饮品，就有机会随机获得一章剧情。 这部轻量小说故事大意是"雪王"与茶饮师伙伴"小柠檬"，穿越至古代经营咖啡店。剧情里既有葡萄冰美式这样的茶饮梗，也有"雪王喊麦， ...

Core Viewpoint - Wuyishan City prioritizes ecological protection while integrating culture, technology, and industry to promote the coordinated development of the tea industry, achieving significant economic growth and rural revitalization through the tea sector [2][4][18]. Group 1: Tea Industry Development - The tea industry in Wuyishan faced significant challenges, including low standards in tea garden area, production, market share, and product quality, which limited its economic impact [2]. - By 2024, the tea garden area expanded to 148,000 acres, with the number of workers increasing over tenfold, and the total industry output value surpassing 15 billion yuan, contributing to nearly half of rural residents' income [3]. Group 2: Cultural Empowerment - Wuyishan emphasizes the "living heritage" of tea culture, integrating ecological and historical values to drive high-quality regional development, showcasing the transformation from "green mountains and clear waters" to "golden mountains and silver mountains" [6]. - The city has established a comprehensive cultural communication strategy, including digital content and brand activities, to promote the ecological and cultural values of Wuyishan tea [6]. Group 3: Technological Empowerment - Wuyishan leverages technological innovation to reconstruct the tea industry's ecological value chain, enhancing quality and value through a full-chain technological upgrade [8]. - Collaborations with research institutions have led to the establishment of a provincial tea tree germplasm resource nursery, preserving and cultivating various tea varieties to enhance competitiveness [9][12]. Group 4: Industry Strengthening - The city promotes the development of large-scale and clustered tea enterprises, with 38 regulated tea companies by 2024, including three national leading enterprises, enhancing ecological value and sustainability [14][15]. - Wuyishan is building a traceable green production quality control system and a digital twin platform for the tea industry, achieving a 99.6% compliance rate in product inspections [15]. Group 5: Institutional Innovation - Wuyishan implements various ecological tea garden technologies and promotes a unified approach to ecological protection and economic development, ensuring mutual benefits for both [17][18]. - The establishment of a leadership group for high-quality tea industry development facilitates cross-departmental collaboration, enhancing policy formulation and industry planning [17].

Group 1 - The sixth "920 I Love You" Cross-Strait E-commerce Technology and Culture Festival emphasizes the integration of technology, culture, and e-commerce, aiming to lead cross-strait e-commerce into a new direction [2][3] - Since its inception in 2019, the "920 I Love You" event has evolved from a shopping platform to a comprehensive platform that integrates scene consumption, industrial collaboration, and cultural dissemination [2][3] - The event has shown significant growth in sales, with the first event achieving over 1 billion yuan in sales, and the fifth event's live broadcast attracting over 1.33 million viewers and generating sales exceeding 23.36 million yuan [3][4] Group 2 - The current economic structure and consumer market transformation in mainland China have shifted cross-strait economic and trade development from traditional investment to market expansion [3] - New e-commerce formats such as live-streaming e-commerce are thriving, showcasing strong advantages in time efficiency, shopping experience, and content interaction [3][4] - The "920 I Love You" event aims to empower technology to create a "digital bridge" connecting high-quality Taiwanese products with the mainland consumer market [3][4] Group 3 - The event runs from August 20 to the end of December, featuring themed live broadcasts and opportunities for Taiwanese entrepreneurs to share their stories and products [4][5] - The initiative fosters bilateral cooperation and cultural exchange, allowing Taiwanese youth to find new development opportunities in mainland China [5][6] - The name "920" symbolizes cultural recognition and emotional connection between the two sides, integrating Chinese cultural elements into the e-commerce experience [5][6]