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两轮赛道新玩家:零际X7全球首秀,预计明年一季度交付
Zhong Guo Jing Ji Wang· 2025-10-30 02:47
Core Viewpoint - The launch of the new electric motorcycle brand "SCOOX Zero" emphasizes advanced design and technological strength, aiming to set a new standard for high-end electric motorcycles and enrich personal mobility options [1] Group 1: Product Launch and Features - The global debut of the new model X7 showcases a forward-thinking design and has been dubbed the "land airship" during its pre-launch phase [5] - The X7 is set to start nationwide test drives in December 2025, with official market launch and deliveries expected in the first quarter of 2026 [5] - The brand's logo is inspired by zebra crossings, symbolizing a breakthrough attitude in urban order and reflecting untamed freedom [1] Group 2: Technological Innovations - The self-developed "Zebra Zero Smart Mobility" system aims to create a "two-wheeled intelligent life form," featuring a comprehensive architecture for smart decision-making and user interaction [4] - The system includes components such as Zebra mind for overall intelligence, Zebra link for facial recognition and social interaction, Zebra sense for 360° safety features, and Zebra cloud for real-time data evolution [4] Group 3: Product Series and Market Strategy - Zero has planned three product series to cover diverse market segments: - The "X" urban trendy series focuses on stylish technology for young riders [4] - The "S" performance pioneer series combines high performance with dynamic design for speed enthusiasts [4] - The "C" smart living series emphasizes simplicity and practicality for daily commuting [4] - To facilitate product accessibility, Zero has initiated nationwide pre-sales, offering various exclusive benefits for early customers [6] - The company plans to establish delivery experience centers in 50 major cities across China in the first half of 2026 [6]
高端电摩市场迎来新玩家,零际携首款产品“陆地飞艇”X7全球首秀
Jing Ji Wang· 2025-10-29 08:44
Core Viewpoint - The launch of the high-end electric two-wheeler brand "SCOOX Zero" in Beijing introduces its first model, the "Land Airship" X7, aimed at providing an exceptional riding experience for young users [1][3]. Group 1: Brand Philosophy and Vision - The brand's core value proposition is "Limitless Zero, Cool Without Boundaries," focusing on creating electric vehicles that exceed user expectations [1]. - The brand logo is inspired by zebra crossings, symbolizing a breakthrough attitude in urban order and the untamed spirit of freedom [3]. - The company encourages users to rediscover themselves through riding, promoting a sense of courage to live life on their own terms [3]. Group 2: Technological Innovations - The "Zebra Zero Smart Travel" system aims to create a true two-wheeled intelligent life form, featuring a comprehensive architecture for smart decision-making and user interaction [3]. - Key components of the system include Zebra mind for intelligent decision-making, Zebra link for facial recognition and social interaction, Zebra sense for safety features, and Zebra cloud for real-time data evolution [3]. - The technology is built on the Zebra bone chassis platform and Zebra ride control platform, ensuring a seamless integration of technology and riding freedom [3]. Group 3: Product Strategy and Offerings - SCOOX Zero has outlined three product series: "X" for urban trendy play, "S" for performance-oriented designs, and "C" for practical and stylish commuting solutions [5]. - The X7 model is designed with inspiration from a cheetah and futuristic vehicles, showcasing a blend of elegance and wildness [5]. - A nationwide test drive event is scheduled to start in December 2025, with official sales and deliveries expected in the first quarter of 2026 [5]. Group 4: Market Engagement and Sales Strategy - The company has initiated a nationwide pre-sale campaign, allowing consumers to reserve the X7 with a deposit of 199 yuan, which includes various exclusive benefits [7]. - Plans are in place to establish delivery experience centers in 50 major cities across China by mid-2026, creating spaces for user interaction and community building [7].