Core Insights - Haier Smart Home has successfully redefined global home appliance standards through innovative product designs that resonate with consumer needs [1][3][5] Financial Performance - In Q1 2025, Haier Smart Home reported a revenue of 79.12 billion yuan, representing a 10% year-on-year growth [1] - The net profit attributable to shareholders reached 5.49 billion yuan, up 15% year-on-year, while the net profit excluding non-recurring items was 5.364 billion yuan, reflecting a 15.61% increase [1] Consumer-Centric Innovation - The company has engaged deeply with consumers, turning feedback into successful products like the "lazy three-tub washing machine," which sold over 20,000 units within 16 hours of launch [3][6] - The "Milan Wave" refrigerator's design and name were chosen through user voting, leading to over 400,000 units sold within two quarters [8] Technological Advancements - Haier's high-end brand Casarte introduced the world's first AI-powered home appliances that can recognize fabric types and adjust cooking modes based on family size, enhancing user convenience [3][6] Global Market Strategy - Haier Smart Home's overseas revenue grew by 13% in Q1, with significant growth in North America (over 10%) and emerging markets like South Asia (over 30%) and the Middle East (50%) [10] - The company is expanding its global supply chain, with new AI-enabled factories set to enhance production capabilities [10] User Engagement and Customization - By utilizing AI and digital technologies, Haier has transformed users from passive consumers to active co-creators, fostering emotional connections with products [6][8] - The company tailors its offerings to meet regional needs, such as energy-efficient appliances for Europe and UV sterilization features for Southeast Asia [10]