Core Viewpoint - The first "927 Chinese Native Chicken Festival" was launched by five leading poultry companies, aiming to promote Chinese native chicken as a cultural and culinary symbol, enhancing its market presence and consumer recognition [1][42]. Group 1: Event Overview - The event took place at the foot of the Great Wall in Beijing, featuring a unique "Chinese Native Chicken Great Wall Night Feast" that combined seasonal aesthetics with national banquet skills [2][39]. - The theme of the festival is "Cultural Empowerment of Industry," showcasing the evolution of Chinese native chicken from a mere ingredient to a cultural symbol [1][42]. Group 2: Culinary Highlights - Renowned chef Lin Shuwei designed a menu inspired by the 24 solar terms, featuring 24 chicken dishes that reflect seasonal flavors, using high-quality chicken breeds supplied by the participating companies [9][24]. - Each dish corresponds to a specific solar term, emphasizing the traditional Chinese wisdom of eating according to the seasons [24][40]. Group 3: Cultural Significance - The event included traditional cultural performances and rituals, enhancing the immersive experience for attendees, such as the lighting of lanterns and a "chicken dance" performance [32][35]. - The festival aims to elevate the status of Chinese native chicken from a food item to a cultural symbol, thereby increasing brand value and consumer acceptance [47][50]. Group 4: Industry Development - A forum on high-quality development of the Chinese native chicken industry addressed key challenges such as lack of branding and standards, proposing collaborative solutions among the leading companies [40][45]. - The release of the "Action Plan for High-Quality Development of the Chinese Native Chicken Industry" outlines goals for establishing standards, enhancing value, and promoting brand development [45][50]. Group 5: Economic Impact - The initiative is expected to positively impact rural revitalization by linking the chicken industry to the livelihoods of millions of farmers, fostering growth in breeding, processing, and logistics sectors [48][50].