Core Insights - Amazon Global Selling recently launched the "2025 China Export Cross-Border E-commerce Development Trend White Paper," highlighting its deep insights into the Chinese export cross-border e-commerce market [1] - The white paper focuses on product innovation, analyzing fifty of the most innovative cross-border e-commerce companies and showcasing their success in international competition [1] - The report indicates that the scale of China's export cross-border e-commerce reached 2.15 trillion RMB in 2024, a year-on-year increase of 16.9%, with high-tech products and domestic brands driving this growth [1] Group 1: Product Innovation - The white paper reveals a transformation trend from "Made in China" to "Created in China," providing valuable product innovation pathways for sellers [1] - The "Top 50 Innovative Brands Going Global" list includes well-known sellers like Anker Innovations and Roborock, recognized for their innovative products on Amazon [8] - The evaluation criteria for the list include innovation value, differentiation advantages, business performance, user feedback, and continuous innovation capability [8] Group 2: Methodology and Insights - Amazon's Asia-Pacific Innovation Center introduced the "Product Innovation Flywheel" methodology, which consists of five stages: demand insight, creative development, product validation, scale growth, and iterative upgrades [8] - Companies on the list shared their innovation experiences, emphasizing the importance of strong empowerment layers and technology-driven innovation for global competitiveness [11] - The combination of Chinese supply chain efficiency and global aesthetic trends is driving industry innovation and cross-border business growth [11]