中国动画电影全球化变现模式
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用中华文化“圈粉”世界 中国动画电影加速“出海”
Yang Shi Wang· 2025-11-14 01:59
Group 1 - The Chinese animated film "The King's Avatar: For the Glory" has achieved significant box office success in Japan, surpassing 100 million yen in its opening weekend [1][5] - The animation industry has become a key driver of growth in China's film sector, with "Nezha: Birth of the Demon Child" topping the global animated film box office charts during the Spring Festival [1][5] - At the 2025 Tokyo International Film Festival, Chinese animated films received notable attention, with several titles being highlighted, including "The Wandering Earth" and "Liao Zhai: Lan Ruo Temple" [3] Group 2 - Chinese animated films have gained both critical acclaim and box office success in overseas markets, with "Nezha: Birth of the Demon Child" ranking among the top five globally in terms of total box office revenue [5] - The development of IP-related merchandise has expanded the global reach of Chinese animated films, transitioning from cultural output to value realization [6][9] - The sales of merchandise related to Chinese animation have shown rapid growth in overseas markets, indicating a shift towards a more diversified global monetization model [9]