（来源：上观新闻） 科尔蒂纳丹佩佐冬奥会激情启幕，米兰冬奥"中国之家"同步开门迎宾。中国奥委会长期合作伙伴盼盼食 品携多款明星产品进驻现场，为中国体育代表团提供全程营养保障服务，其特色美味收获运动员、工作 人员及各国嘉宾的一致好评，花样滑冰世界冠军佟健更是为盼盼食品现场点赞。 作为此次米兰冬奥"中国之家"的入驻品牌，盼盼食品精选低GI系列、麦香系列、梅尼耶干蛋糕等明星产 品设立专属展示区，成为现场的人气美食打卡点。米兰"中国之家"迎宾当日，花样滑冰世界冠军佟健与 庞清到访现场，二人特意驻足盼盼食品展示区，热情为盼盼食品的美味打call。其中，盼盼低GI饼干凭 借酥脆不腻、0含糖的健康特点，成为佟健与庞清的心头好，二人对这款健康点心连连盛赞。佟健还现 场品尝了盼盼梅尼耶干蛋糕，香浓的口感让这位世界冠军接连竖起大拇指，为盼盼食品的品质与味道点 赞。 除了特色美食，米兰冬奥"中国之家"的非遗展区同样精彩纷呈，现场设置了中国非物质文化遗产"糖 人"制作环节。非遗糖塑艺人现场创作，红灯笼、中国结等极具中国特色的糖塑作品信手拈来，引得中 外嘉宾纷纷排队围观。为表达对盼盼食品的喜爱，非遗糖塑艺人还特别定制了"中国盼盼"主题 ...

经济观察网1月12日，记者获悉，伯希和已成为国际滑冰联盟(ISU)官方合作伙伴，为国际冰上项目中的 赛事官员、裁判员及技术团队提供专业装备支持。同时，伯希和获得国际滑雪登山联合会(ISMF)官方合 作伙伴及独家服装供应商。另外，伯希和已与吉尔吉斯斯坦、玻利维亚、乌拉圭、厄瓜多尔四个国家奥 委会建立官方合作关系，为其国家代表团在2026年国际赛事及重要国际体育活动场景中提供指定装备支 持。通过这些合作，伯希和将成为首个亮相冬奥赛场的中国户外品牌。国际奥委会文化与奥林匹克遗产 委员会委员侯琨表示："越来越多中国品牌正在从'制造'走向'智造'，以伯希和为代表的中国户外品牌， 成为中国力量参与世界体育的重要组成部分。" ...

Group 1 - The core viewpoint is that Chinese brands like Mixue Ice City and Bawang Tea Sister are gaining popularity overseas, marking a shift from merely replicating Western brands to establishing their own identity and appeal in the global market [1][2] - The Chinese government emphasizes that the transition from "Made in China" to "Chinese brands" is a natural outcome of high-quality development, supported by a complete industrial system, a fair and open market environment, and long-term innovation and research [1] - The global expansion of Chinese brands provides consumers with richer choices, and there is an openness to foreign quality brands entering the Chinese market for mutual learning and development [2] Group 2 - A report from the Central Commission for Discipline Inspection indicates that 104 individuals have been investigated, with 42 facing disciplinary actions, including 12 provincial and ministerial-level officials [3]

Core Viewpoint - Chinese brands are gaining popularity among global consumers, moving from merely replicating Western brands to establishing their own identity and value in the international market [1] Group 1: Chinese Brands Going Global - Notable Chinese beverage brands like Mixue Ice City and Bawang Tea have recently launched overseas, attracting significant attention [1] - The transition from "Made in China" to "Chinese brands" reflects a trend of high-quality development, supported by China's complete industrial system and a fair, open market environment [1] Group 2: Consumer Choices and Market Dynamics - The rise of Chinese brands provides global consumers with a richer selection of products, showcasing technological innovation, cultural depth, and design inspiration [1] - The Chinese government encourages the entry of more high-quality foreign brands into the Chinese market, promoting mutual learning and development [1]