经济观察网1月12日，记者获悉，伯希和已成为国际滑冰联盟(ISU)官方合作伙伴，为国际冰上项目中的 赛事官员、裁判员及技术团队提供专业装备支持。同时，伯希和获得国际滑雪登山联合会(ISMF)官方合 作伙伴及独家服装供应商。另外，伯希和已与吉尔吉斯斯坦、玻利维亚、乌拉圭、厄瓜多尔四个国家奥 委会建立官方合作关系，为其国家代表团在2026年国际赛事及重要国际体育活动场景中提供指定装备支 持。通过这些合作，伯希和将成为首个亮相冬奥赛场的中国户外品牌。国际奥委会文化与奥林匹克遗产 委员会委员侯琨表示："越来越多中国品牌正在从'制造'走向'智造'，以伯希和为代表的中国户外品牌， 成为中国力量参与世界体育的重要组成部分。" ...

Group 1 - The core viewpoint is that Chinese brands like Mixue Ice City and Bawang Tea Sister are gaining popularity overseas, marking a shift from merely replicating Western brands to establishing their own identity and appeal in the global market [1][2] - The Chinese government emphasizes that the transition from "Made in China" to "Chinese brands" is a natural outcome of high-quality development, supported by a complete industrial system, a fair and open market environment, and long-term innovation and research [1] - The global expansion of Chinese brands provides consumers with richer choices, and there is an openness to foreign quality brands entering the Chinese market for mutual learning and development [2] Group 2 - A report from the Central Commission for Discipline Inspection indicates that 104 individuals have been investigated, with 42 facing disciplinary actions, including 12 provincial and ministerial-level officials [3]

Core Viewpoint - Chinese brands are gaining popularity among global consumers, moving from merely replicating Western brands to establishing their own identity and value in the international market [1] Group 1: Chinese Brands Going Global - Notable Chinese beverage brands like Mixue Ice City and Bawang Tea have recently launched overseas, attracting significant attention [1] - The transition from "Made in China" to "Chinese brands" reflects a trend of high-quality development, supported by China's complete industrial system and a fair, open market environment [1] Group 2: Consumer Choices and Market Dynamics - The rise of Chinese brands provides global consumers with a richer selection of products, showcasing technological innovation, cultural depth, and design inspiration [1] - The Chinese government encourages the entry of more high-quality foreign brands into the Chinese market, promoting mutual learning and development [1]