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“打卡”地标景点、走进胡同人家……入境游客“解锁”感知中国新方式
Yang Shi Wang· 2025-10-05 11:23
Core Insights - The demand for cross-border travel is surging during the National Day and Mid-Autumn Festival, with an average of over 2 million travelers expected to enter and exit the country daily during the holiday period [1] - The increase in both outbound Chinese tourists and inbound foreign visitors reflects China's growing global influence and cultural appeal [1] Group 1: Inbound Tourism Trends - Major cities attracting inbound tourists include Shanghai, Beijing, and Guangzhou, which ranked as the top three destinations during the National Day holiday [2] - The number of foreign travelers flying domestically has increased by over 40% compared to previous years, with significant growth in tourist spots like the Leshan Giant Buddha, where foreign visitors have tripled [4] - The Zhangjiajie Grand Canyon's glass bridge has become a key landmark for both domestic and international tourists [6] Group 2: Cultural Experience Shift - There is a notable shift in the travel preferences of inbound tourists from superficial sightseeing to deeper cultural experiences, such as exploring Beijing's hutongs [9] - In Xi'an, foreign visitors are engaging with traditional culture by experiencing Hanfu in the vibrant nightlife area of Datang Ever Bright City [11] - Unique local customs in places like Xishuangbanna are attracting tourists from ASEAN countries [11] Group 3: Policy and Economic Impact - China's visa policies have expanded significantly, with 55 countries now benefiting from transit visa exemptions, and the number of entry ports has increased to 60 [12][14] - The duration of stay for transit visitors has been extended to 240 hours, and the number of duty-free shops has surpassed 10,000, enhancing the convenience for foreign tourists [14] - In the first eight months of the year, the number of foreign entries and exits reached 51.268 million, a year-on-year increase of 27.8% [14] Group 4: Cultural and Economic Appeal - The popularity of "China Travel" and "China Shopping" on social media platforms highlights the growing allure of Chinese culture and the vibrancy of its economy [18] - The increasing flow of inbound tourists is translating into higher consumer spending, showcasing the rising cultural influence of China [18]
新华视点|潮流IP让世界感知中国创意经济“软实力”
Xin Hua Wang· 2025-08-12 06:37
Core Insights - LABUBU has gained significant global popularity, creating a buying frenzy in cities like London, Paris, Los Angeles, and Milan this year [1] - The rise of LABUBU represents the growing reputation of Chinese trendy IPs, which have ignited a surge in trend consumption [3] - The influence of celebrities and social media has also helped LABUBU attract a large following among China's "Generation Z" [4] Industry Analysis - The success of Chinese trendy IPs in leading international trend consumption is attributed to their ability to accurately capture consumer emotional needs, providing unique emotional value that transcends traditional toy functions [5] - Chinese brands are reconstructing global young consumers' perceptions through emotional resonance, designer incubation, ecosystem support, and international business operations, marking a new phase for Chinese trendy culture going global [5] - The popularity of Chinese trendy IPs reflects the increasing cultural influence of China, promoting Chinese design and creativity globally and enhancing recognition and understanding of Chinese culture [7]