Core Insights - LABUBU has gained significant global popularity, creating a buying frenzy in cities like London, Paris, Los Angeles, and Milan this year [1] - The rise of LABUBU represents the growing reputation of Chinese trendy IPs, which have ignited a surge in trend consumption [3] - The influence of celebrities and social media has also helped LABUBU attract a large following among China's "Generation Z" [4] Industry Analysis - The success of Chinese trendy IPs in leading international trend consumption is attributed to their ability to accurately capture consumer emotional needs, providing unique emotional value that transcends traditional toy functions [5] - Chinese brands are reconstructing global young consumers' perceptions through emotional resonance, designer incubation, ecosystem support, and international business operations, marking a new phase for Chinese trendy culture going global [5] - The popularity of Chinese trendy IPs reflects the increasing cultural influence of China, promoting Chinese design and creativity globally and enhancing recognition and understanding of Chinese culture [7]