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“打卡”地标景点、走进胡同人家……入境游客“解锁”感知中国新方式
Yang Shi Wang· 2025-10-05 11:23
央视网消息:今年国庆、中秋双节"喜相逢",随着免签政策、离境退税、支付便利等利好影响,中外旅客跨境游需求旺盛,国家 移民管理局预测,国庆假期日均出入境旅客将突破200万人次。数据中既有中国游客"走出去"的需求释放,也有外国游客"走进来"的 热情期盼,中国与世界"双向奔赴"的背后,是中国壮美山河和灿烂文化在全球影响力和吸引力的不断提升。10月5日播出《国庆长假 观察》第五集《中国与世界共赴"假期约会"》。 上海北京广州 国庆入境游排名前三 互联网平台数据显示,国庆假期吸引了许多外国朋友来体验"China Travel",国内乘坐飞机的外国旅客同比增长四成以上,上海、 北京、广州成为国庆入境游排名前三的城市。这几天,四川乐山大佛景区迎来客流高峰,外籍游客较往年增长三倍多,景区国际吸引 力持续攀升。 外国游客"打卡"张家界地标景点 在湖南张家界大峡谷景区,横跨峡谷的玻璃桥成为中外游客打卡的核心地标。 走进北京胡同人家 触摸"城市温度" 随着文旅融合发展,入境游客的旅行方式发生显著变化——从浅层观光转向深度体验中国文化生活。在北京,外国游客走进什刹 海,逛胡同人家,深入触摸北京的"城市肌理"。 在西安,外国人在大唐不 ...
新华视点|潮流IP让世界感知中国创意经济“软实力”
Xin Hua Wang· 2025-08-12 06:37
Core Insights - LABUBU has gained significant global popularity, creating a buying frenzy in cities like London, Paris, Los Angeles, and Milan this year [1] - The rise of LABUBU represents the growing reputation of Chinese trendy IPs, which have ignited a surge in trend consumption [3] - The influence of celebrities and social media has also helped LABUBU attract a large following among China's "Generation Z" [4] Industry Analysis - The success of Chinese trendy IPs in leading international trend consumption is attributed to their ability to accurately capture consumer emotional needs, providing unique emotional value that transcends traditional toy functions [5] - Chinese brands are reconstructing global young consumers' perceptions through emotional resonance, designer incubation, ecosystem support, and international business operations, marking a new phase for Chinese trendy culture going global [5] - The popularity of Chinese trendy IPs reflects the increasing cultural influence of China, promoting Chinese design and creativity globally and enhancing recognition and understanding of Chinese culture [7]