创意经济

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新华视点|潮流IP让世界感知中国创意经济“软实力”
Xin Hua Wang· 2025-08-12 06:37
Core Insights - LABUBU has gained significant global popularity, creating a buying frenzy in cities like London, Paris, Los Angeles, and Milan this year [1] - The rise of LABUBU represents the growing reputation of Chinese trendy IPs, which have ignited a surge in trend consumption [3] - The influence of celebrities and social media has also helped LABUBU attract a large following among China's "Generation Z" [4] Industry Analysis - The success of Chinese trendy IPs in leading international trend consumption is attributed to their ability to accurately capture consumer emotional needs, providing unique emotional value that transcends traditional toy functions [5] - Chinese brands are reconstructing global young consumers' perceptions through emotional resonance, designer incubation, ecosystem support, and international business operations, marking a new phase for Chinese trendy culture going global [5] - The popularity of Chinese trendy IPs reflects the increasing cultural influence of China, promoting Chinese design and creativity globally and enhancing recognition and understanding of Chinese culture [7]
景德镇火了,超过35岁的景漂走了
Hu Xiu· 2025-07-09 13:37
Core Viewpoint - The article discusses the transformation of Jingdezhen from a traditional porcelain production center to a vibrant hub for young artists and creators, highlighting the influx of "Jingdrifters" who seek artistic freedom and community in the city. Group 1: Historical Context - Jingdezhen gained fame during the Song Dynasty for its high-quality porcelain, particularly the Qingbai ware, which was highly sought after by the imperial court [6][7]. - The city became a center for porcelain production due to its unique kaolin clay and the influx of skilled artisans from various regions [9][10]. - Despite its historical significance, Jingdezhen faced economic challenges in the 19th and 20th centuries due to competition from other regions and changes in trade policies [16][17]. Group 2: Current Demographics and Trends - The city has seen a net inflow of population over the past decade, with an increase of 136,000 people, 80% of whom are young individuals [11]. - Currently, there are approximately 60,000 "Jingdrifters" in a city with a population of less than 900,000 [5]. - Jingdezhen Ceramic University, the only university in China named after ceramics, has over 20,000 full-time students, contributing to the creative atmosphere [12]. Group 3: Artistic and Economic Development - The establishment of the Yimei Industrial Park in 2022 serves as a creative base for artists and students from major art academies across China [13]. - The city offers low living costs and a complete industrial chain, making it an attractive place for young artists to experiment and create [13][14]. - Various markets and creative spaces, such as the Letian Market, have emerged, providing platforms for artists to sell their work and engage with consumers [20][21]. Group 4: Challenges and Future Outlook - Despite the growth in artistic activity, Jingdezhen's economy has struggled to keep pace with national and provincial averages, with the city being ranked last in economic output among Jiangxi's 11 cities [31]. - The local government has initiated plans to support "Jingdrifters" by addressing key issues such as healthcare, housing, and education [31]. - The city is experiencing a shift towards becoming a popular tourist destination, which has led to challenges such as rising costs and competition among local artisans [25][27].
Re:Think 2025可持续创意周开幕 全球创意力量汇聚成都高新区 共绘城市可持续发展新图景
Di Yi Cai Jing· 2025-07-09 10:20
Group 1 - The Re:Think 2025 Sustainable Creative Week, themed "Creativity Leading a Sustainable Future," is hosted by UNDP with support from UNESCO and FAO, gathering global leaders in creative industries, urban planning experts, and technology innovators to discuss how the creative industry can empower urban IP development, drive economic growth, and enhance well-being [3][5] - The second phase of the UNDP Sustainable Development Innovation Demonstration Project was officially launched, aiming to enhance Chengdu High-tech Zone's innovation capabilities and deepen local implementation of the UN Sustainable Development Goals (SDGs) from 2025 to 2029 [4][11] - The event serves as a significant international exchange platform in Southwest China, supporting Chengdu High-tech Zone's innovation-driven development strategy and showcasing the potential of the creative economy in promoting urban sustainable development [5][11] Group 2 - The World Food Forum (China) Chengdu Project Office was inaugurated, focusing on three core areas: global youth action, promoting technological innovation, and investment initiatives to mobilize youth and drive agricultural transformation towards achieving SDGs [7] - A series of pre-event activities ignited a "creative sustainability" wave in Chengdu, including a light show and a sustainable creative night market, enhancing the city's innovative atmosphere [8][10] - The event week will focus on "innovation practice" and "industry empowerment," featuring training sessions for Chinese enterprises on UN procurement strategies, aiming to build a platform for understanding sustainable international public procurement [10][11] Group 3 - The Re:Think 2025 event is seen as a benchmark for the UNDP Sustainable Development Innovation Demonstration Project, which has already established a consulting committee, completed nine research reports, and conducted over 50 training sessions, impacting more than 2,400 global enterprises and over 1,000 Chengdu High-tech Zone companies [11][13] - The Chengdu High-tech Zone aims to leverage the Re:Think event as a window to showcase its international image and foster collaboration for sustainable development at both local and global levels [13]
卖充电宝的安克搞起了“垃圾”赛道,上线10天卖2000万美元
3 6 Ke· 2025-05-30 03:58
Core Insights - The 3D printing industry has evolved from being a niche market for enthusiasts to a consumer-oriented sector, exemplified by the launch of eufyMake's E1 personal 3D texture UV printer, which raised over $10 million on Kickstarter in less than 12 hours [1][19] - The E1 printer targets the creative economy by offering industrial-grade technology at a consumer-friendly price point, addressing the demand for affordable production tools [4][5] Industry Developments - The E1 printer is compact, comparable in size to a microwave, and supports over 300 materials for 3D relief printing, achieving micron-level precision [4][5] - The printer's pricing strategy positions it within the "consumer-grade high-end - industrial-grade entry" segment, enhancing its appeal to cost-sensitive creative professionals [5] Environmental Impact - 3D printing technology is recognized for its environmental benefits, including reduced manufacturing waste and the use of recyclable and biodegradable materials [3][6] - The technology is being leveraged in the home decoration and building materials sectors to promote sustainable practices and create natural texture effects [6][9] Innovations in Ecosystem Restoration - 3D printing is being applied to marine conservation efforts, such as creating artificial coral reefs to support marine biodiversity [9][12] - Companies like XtreeE are collaborating with ecological design firms to produce next-generation coral reefs using 3D-printed concrete [11][12] Food Sustainability - The application of 3D printing in the food industry is emerging, with companies like Upprinting transforming food waste into edible products through innovative printing techniques [13][15] - The technology is shifting from industrial and specialized applications to consumer markets, indicating a significant transformation in the 3D printing landscape [17][19]