新华社上海12月26日电（记者王默玲、周蕊、桑彤）免签政策持续扩容，"中国游"热潮席卷全球；离境退税便捷高效，"中国购"热度持续攀 升；外资企业加速布局，"投资中国"信心坚定。2025年，人流、商流、资金流在此交汇，形成一股强大的"中国引力"。 "中国游"旺 夜晚的黄浦江畔，美国游客莱娜正举着手机视频通话，兴奋地向家人展示上海外滩的风光。一边是陆家嘴灯光璀璨的都市天际线，一边是外 滩别具风情的万国建筑群。"上海太迷人了！"莱娜告诉记者，"过境免签政策让我来了一次说走就走的中国游，这是我2025年做的最正确的决 定。" 作为国际消费中心城市，上海的"中国购"热度尤为凸显。记者从国家税务总局上海市税务局获悉，2025年1月至11月，上海办理离境退税的境 外旅客数量同比增长156.3%，退税商品销售额和退税额同比增长约80%。 这样的消费热度绝非上海独有。2025年截至11月底，广东省内海关共验核离境退税申请单9.3万票，离境退税商品金额17.5亿元，分别是去年 同期的7.5倍和2倍，实现大幅增长；深圳市2025年前11个月办理离境退税5.6万笔，同比增长13倍，离境退税商品退税销售额同比增长2.4倍，"即 买即退 ...

Core Viewpoint - The expansion of visa-free transit policies to 55 countries and the implementation of the "buy and refund" tax refund policy in China have led to an increase in foreign tourists, making "China travel" and "China shopping" a new trend [1] Group 1 - The visa-free transit policy has been extended to 55 countries, facilitating easier travel for foreigners to China [1] - The "buy and refund" tax refund policy is now fully promoted across the country, enhancing the shopping experience for international visitors [1] - The combination of these policies has resulted in a significant rise in the number of foreign tourists visiting China during the holiday season [1]

Core Insights - The demand for cross-border travel is surging during the National Day and Mid-Autumn Festival, with an average of over 2 million travelers expected to enter and exit the country daily during the holiday period [1] - The increase in both outbound Chinese tourists and inbound foreign visitors reflects China's growing global influence and cultural appeal [1] Group 1: Inbound Tourism Trends - Major cities attracting inbound tourists include Shanghai, Beijing, and Guangzhou, which ranked as the top three destinations during the National Day holiday [2] - The number of foreign travelers flying domestically has increased by over 40% compared to previous years, with significant growth in tourist spots like the Leshan Giant Buddha, where foreign visitors have tripled [4] - The Zhangjiajie Grand Canyon's glass bridge has become a key landmark for both domestic and international tourists [6] Group 2: Cultural Experience Shift - There is a notable shift in the travel preferences of inbound tourists from superficial sightseeing to deeper cultural experiences, such as exploring Beijing's hutongs [9] - In Xi'an, foreign visitors are engaging with traditional culture by experiencing Hanfu in the vibrant nightlife area of Datang Ever Bright City [11] - Unique local customs in places like Xishuangbanna are attracting tourists from ASEAN countries [11] Group 3: Policy and Economic Impact - China's visa policies have expanded significantly, with 55 countries now benefiting from transit visa exemptions, and the number of entry ports has increased to 60 [12][14] - The duration of stay for transit visitors has been extended to 240 hours, and the number of duty-free shops has surpassed 10,000, enhancing the convenience for foreign tourists [14] - In the first eight months of the year, the number of foreign entries and exits reached 51.268 million, a year-on-year increase of 27.8% [14] Group 4: Cultural and Economic Appeal - The popularity of "China Travel" and "China Shopping" on social media platforms highlights the growing allure of Chinese culture and the vibrancy of its economy [18] - The increasing flow of inbound tourists is translating into higher consumer spending, showcasing the rising cultural influence of China [18]

Core Insights - "China Tour" is evolving to meet the diverse and personalized needs of foreign travelers, showcasing China's openness, innovation, and cultural charm [1][11] Group 1: Policy and Market Developments - China has implemented visa-free policies for 43 countries and signed mutual visa exemption agreements with 29 countries, enhancing the convenience of entry for foreign tourists [3][4] - The inbound foreign tourist numbers reached 7.3674 million in the first quarter, marking a year-on-year increase of 39.2% [4] - During the recent Dragon Boat Festival, 231,000 foreign visitors entered under visa-free policies, reflecting a 59.4% increase [4] Group 2: Shopping and Consumer Experience - The introduction of "immediate tax refund" services in major shopping areas like Wangfujing has attracted foreign tourists, enhancing their shopping experience [6] - In 2024, total spending by inbound travelers is projected to reach $94.2 billion, a 77.8% increase year-on-year [6] Group 3: Cultural and Tourism Experience - The "China Tour" is characterized by diversified tourist flows, flexible scheduling, deep cultural experiences, and personalized market segments [10] - New tourism products and experiences are being developed, such as themed tours in Beijing and cultural workshops in Jiangxi, catering to the evolving preferences of foreign tourists [10]

Group 1 - The Chinese consumer market demonstrated strong vitality during the "May Day" holiday, with an estimated total of 1.467 billion cross-regional movements and an average of 293 million daily movements, reflecting an 8.0% year-on-year increase [1] - Key retail and catering enterprises saw a sales increase of 6.3% year-on-year during the holiday period, indicating a robust holiday economy and the potential for broader economic growth [1] - The growth momentum of the Chinese economy is shifting from first and second-tier cities to third and fourth-tier cities and county markets, showcasing the effectiveness of regional coordinated development policies [1] Group 2 - The number of foreign tourists exploring smaller cities surged, with inbound travel orders increasing by 173% during the "May Day" period, driven by convenient policies such as visa exemptions and instant refunds [2] - New tourism trends, including "new silver-haired tourism" and "reverse tourism," are emerging, highlighting the significant demand and innovative vitality of the Chinese market [2] - The cultural tourism market's prosperity reflects people's pursuit of a better life and China's comprehensive progress in meeting this demand within the global consumption market [2] Group 3 - China's multi-layered economic structure provides a buffer against external risks and opens avenues for innovation and growth, supported by a large population and ongoing consumption upgrades [3] - The increasing attractiveness of the Chinese market is evident as it welcomes global consumers with a more open approach, especially amid a turbulent global trade environment [3]

Core Insights - The article highlights the significant growth in China's inbound tourism, driven by a series of visa-free policies and tax refund measures, resulting in a 40.2% year-on-year increase in foreign visitors in Q1 2023 [1][2] - It emphasizes China's commitment to expanding its open policies, with projections indicating a 96% increase in foreign visitors to 26.94 million in 2024 and a 77.8% rise in total spending to $94.2 billion [1][2] Group 1: Inbound Tourism Growth - In Q1 2023, inbound foreign tourists reached 9.215 million, marking a 40.2% increase year-on-year [1] - Projections for 2024 estimate 26.94 million foreign visitors, a 96% increase, with total spending expected to reach $94.2 billion, up 77.8% [1][2] Group 2: Policy and Economic Impact - China's open policies include unilateral visa exemptions for 38 countries and transit visa exemptions for 54 countries, enhancing travel convenience [2] - The "immediate refund" policy in Guangzhou allows foreign tourists to complete tax refunds directly in shopping malls, improving efficiency and encouraging spending [3] Group 3: Cultural Exchange and Global Perception - The rise in inbound tourism serves as a form of "people-to-people diplomacy," enhancing international understanding and recognition of China [4] - The diversity of products sought by foreign tourists has expanded beyond traditional items to include cultural and technological goods, reflecting a modernized image of Chinese products [4] Group 4: Future Outlook - Continued policy enhancements and service upgrades are essential for sustaining growth in inbound tourism, aiming to transform short-term visitors into long-term consumers [3][4] - The article suggests that with ongoing efforts, China can become a preferred destination for international travelers, enhancing its global presence [4]