中国新能源汽车市场新格局

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华为系首次突破5.2万辆,它是怎么做到的?
3 6 Ke· 2025-07-02 04:18
Group 1 - Huawei's HarmonyOS Intelligent Driving achieved a total delivery of 52,700 vehicles in June, with the AITO brand contributing 44,600 units [1][3] - The AITO brand's models, particularly the M9 and M8, have shown strong sales, with M9 maintaining over 13,000 units monthly and M8 exceeding 21,000 units [1][3] - AITO's pricing strategy allows it to compete effectively against premium brands like BMW, Audi, and Mercedes-Benz, despite being priced higher [3][5] Group 2 - The AITO brand has established a strong market position, outperforming traditional luxury brands in China, even as those brands see declining sales [3][5] - Other brands under Huawei's ecosystem, such as the Enjoy and Respect series, are experiencing growth, while the Zhi series is facing significant sales declines due to missed market opportunities [5][7] - The overall sales of Huawei's intelligent driving vehicles are approaching 100,000 units monthly, driven by various partnerships and models [7][9] Group 3 - The Chinese electric vehicle market is evolving, with BYD maintaining strong sales at 370,000 units in June, primarily due to overseas growth [9][12] - Geely is also increasing its sales targets, aiming for 3 million units annually, positioning itself as a strong competitor in the market [9][12] - The overall trend indicates a growing dominance of domestic brands in the electric vehicle sector, leading to reduced market space for joint venture brands [12]