7月11日，2025中国汽车论坛在上海举办。赛力斯集团副总裁康波受邀参加，以视频方式分享了赛力斯 在探索豪华汽车品牌建设方面的创新实践与思考，探索当代汽车企业的长期主义发展道路。 赛力斯自2016年起全面转型新能源汽车领域，并于2021年与华为跨界合作推出高端智慧新能源汽车品牌 问界，现已陆续上市问界M5、M7、M9、M8四款车型，形成四大产品序列。截至目前，问界累计交付 70万辆，仅用时40个月，便创造了中国新能源豪华品牌交付速度纪录。康波认为，问界品牌在中国汽车 市场实现现象级的发展，是产品力、品牌力、服务力等综合发展的结果。在他看来，品牌的长期价值， 最终要靠体系化能力的支撑，从而不断提升品牌形象和品牌质量，建立企业宝贵的品牌资产。 与此同时，赛力斯通过品牌行动持续提升品牌影响力，采取"中心爆破+IP打造"策略。一方面，通过 《人民日报》、央视新闻等国家级权威媒体的高频报道，持续夯实品牌影响力；另一方面，与中国国家 艺术体操队、WTT重庆冠军赛、金鸡百花电影节等顶级IP展开深度联动，不断创新品牌行动，进入用 户心智，建立鲜明的品牌联想。 赛力斯持续推进"技术品牌IP化"战略，将技术创新成果持续体系化传播 ...

在媒体互动环节，吴向东就珍酒近期品牌营销活动回答记者提问。他表示，邀请姚安娜担任白酒"申遗 大使"，是基于其新生代影响力和对传统文化的传承。谈及当前艰难的行业环境，吴向东仍充满信心。 他认为，在行业格局重构、消费群体迭代与品牌价值重塑的背景下，珍酒倾力推出的万商联盟创富论 坛，正通过打造一个超级组织，构建卖酒的全国高速公路网络，为珍酒持续发展注入强劲动能。 邹俊是一位酱酒爱好者，也是珍酒忠实粉丝。他表示， 看到珍酒请姚安娜担任白酒"申遗大使"的户外广告，家庭聚会上抱着试一试的心态，扫码参加了"喝珍 三十，中问界M9"活动，没想到真的中了大奖。"今后不仅会好好使用这台车，还会向更多人推荐珍 酒，把这份幸运传递下去，"邹俊表示。 吴向东表示，问界M系列搭载了华为鸿蒙智行系统，集科技感、舒适性与安全性于一身，也是他最喜爱 的车型。 7月10日，"喝珍三十，中问界M9"锦鲤大奖交车仪式在贵州珍酒举行。珍酒李渡集团董事长吴向东亲临 现场，向全国首位珍酒·珍三十"城市锦鲤"——来自贵州贵阳的邹俊交付问界M9大奖。 对于重点产品规划，吴向东介绍，珍酒近期推出的"大珍"产品，在酒体品质、包装设计、防伪溯源和质 价比等方面赢得 ...

（编辑 郭之宸） 今年以来，赛力斯在高端市场表现尤为突出。随着4月份问界M8的上市，问界四大产品序列基本成形， 问界系列车型销量占比不断提升。其中，全景智慧旗舰SUV问界M9 2025款6月交付13718辆，持续稳居 50万元级市场销量冠军；家庭智慧旗舰SUV问界M8在6月交付超21185辆，称霸40万元级市场。问界产 品结构高端化趋势明显，高溢价车型的热销，极大地提升了利润空间。 赛力斯吸引了资本市场的广泛关注。多家券商发布研报看好赛力斯后市发展，国联证券也在研报中分 析，随着问界M8销量快速上量，叠加后续新车上市，看好公司发展前景。 在新能源汽车竞争日益激烈的背景下，依托问界四大序列产品的全面布局、高端市场持续突破、用户口 碑持续积累，赛力斯正逐步构建起可持续、高韧性的发展模式，为下半年的高速发展奠定坚实的基础。 本报讯 （记者冯雨瑶）车企期中成绩单预告相继出炉，赛力斯集团股份有限公司（以下简称"赛力 斯"）交出一份亮眼答卷。7月10日，赛力斯发布2025年半年度业绩预告，预计上半年归属于上市公司股 东的净利润达27亿元至32亿元，同比增长幅度在66.20%到96.98%之间。 对此，公告表示，第二季度新 ...

7月11日，鸿蒙智行"第五界"尚界汽车发布首款车型的预热海报，并配文"尚界，上场！"。根据海报，尚界的首款车型定位为SUV车型，配备激光雷达、传 统门把手。官方提醒，车型图片信息(外观、色彩)可能与最终量产车型有所差异，请以实际销售车型为准。 余承东在上文中提及的"蓝灯"为智能辅助驾驶指示灯，此前6月17日，余承东曾宣布，2025款问界M9、问界M8等多款问界车型的智能辅助驾驶指示灯已上 线。当尾部"智驾蓝灯"亮起，表明小艺在辅助驾驶。问界为华为和赛力斯联合推出的鸿蒙智行旗下品牌。 此外，理想、小鹏等造车新势力也有智驾蓝灯的设计。 尚界的整车生产和电池配套项目已经落户在上海临港新片区。据悉，尚界整车生产项目首期投入约60亿元，上汽集团将组建超5000人的专业运营及技术团 队，与此同时，为整车配套的上汽时代动力电池项目也同步落地。 华为不做整车制造，而是以增量部件供应商的身份介入汽车领域，尤其是在智能化领域技术储备深厚。4月22日，华为正式发布乾崑智驾ADS 4，采用面向 未来自动驾驶时代的世界引擎+世界行为模型架构（WEWA架构），端到端时延可降低50%，通行效率提升20%，重刹率降低30%。 据了解，华为乾 ...

我司充分认识到发布和直播的内容不当，已立即整改相关产品命名，下架并停止传播所有相 关争议内容，全面加强内部审核机制。 7月10日，"宗申智慧出行"微信公众号发布致歉声明： 近日，我司通过微信公众号"宗申智慧出行"、微信视频号"宗申智慧出行"及抖音账号"重庆 宗申车辆有限公司"发布和直播的部分内容涉嫌侵犯了"问界""智界""尚界"的商标权，引发 了广大网友的关注和传播，并给品牌方及公众造成了误解和困扰。在此，我们深表歉意。 我们再次就此次事件给相关品牌方带来的困扰，致以最诚挚的歉意。我司将持续致力于规范 运营，并保证不侵犯"问界""智界""尚界"等相关品牌的知识产权，坚决不发表任何可能影 响到"问界""智界""尚界"品牌声誉的违法内容。 据此前报道，7月8日，坐拥800余万粉丝、认证信息为资深车评人的韩路发布消息称，重 庆宗申在新品发布会上发布两款新型电动三轮车，分别命名为"智界S300""问界Q1p"。 据了解，智界、问界均都是鸿蒙智行旗下热门汽车品牌。其中，奇瑞汽车股份有限公司 2020年就已注册通过"智界"商标，而赛力斯汽车有限公司也持有多枚"问界"相关商标。 目前，问界旗下有问界M5、M7、M8和M9四 ...

Core Viewpoint - Saisir Group expects significant growth in net profit for the first half of 2025, driven by new product launches and increased sales volume, indicating a strong operational performance and enhanced profitability [1][2]. Financial Performance - The company anticipates a net profit attributable to shareholders of 2.7 billion to 3.2 billion yuan, representing a year-on-year increase of 66.20% to 96.98% [1]. - The net profit excluding non-recurring gains and losses is projected to be between 2.23 billion and 2.73 billion yuan, reflecting a growth of 55.13% to 89.92% year-on-year [1]. Sales and Market Trends - In June 2025, Saisir's sales reached a record high of 46,086 units, contributing to a total of 172,108 units sold from January to June [1]. - The cumulative sales of the Wanjie M9 model reached 62,492 units, marking a year-on-year increase of 6.28% [1]. - The implementation of trade-in policies and continuous technological innovations in the Chinese electric vehicle industry are expected to boost overall sales performance [1]. Technological Advancements - Saisir has launched an intelligent safety system focused on "scene-defined safety," covering four major safety areas: life protection, body protection, health care, and privacy protection [2]. - The company is exploring an innovative "factory within a factory" model to enhance its supply chain capabilities, exemplified by the collaboration with CATL for battery production [2]. Future Development Plans - Saisir aims to continue its transformation towards high-end, intelligent, and green vehicles, emphasizing the integration of electric and intelligent technologies [2]. - The company is committed to user-centric market orientation and the software-defined vehicle technology route, focusing on breaking through core technologies to establish itself as a leading brand in the new luxury automotive sector [2].

Group 1 - The company "Chongqing Zongshen Vehicle Co., Ltd." and "Jiangsu Zongshen Electric Vehicle Co., Ltd." issued an apology for content that allegedly infringed on the trademark rights of "Wenjie," "Zhijie," and "Shangjie," leading to public misunderstanding and concern [4] - The company recognized the inappropriate nature of the published content and has taken immediate action to rectify product naming, remove, and cease the dissemination of all related controversial content, while also enhancing internal review mechanisms [4] - Recently, the company launched two three-wheeled vehicle products named "Wenjie Q1" and "Zhijie S300," which were criticized for potentially infringing on the branding of Wenjie and Zhijie automobiles [4] Group 2 - The brand "Wenjie" under Hongmeng Zhixing has four models: Wenjie M5, M7, M8, and M9, while "Zhijie" has two models: Zhijie R7 and S7 [4] - In June, Hongmeng Zhixing achieved a record monthly delivery of 52,747 vehicles and a daily delivery of 3,651 vehicles, marking the highest sales in the brand's history [4] - Chongqing Zongshen Vehicle Co., Ltd. was established in 2001 with a registered capital of 20 million yuan, while Jiangsu Zongshen Electric Vehicle Co., Ltd. was founded in 2018 with the same registered capital [5] Group 3 - Zongshen Industrial Group holds a 51% stake in both Chongqing Zongshen Vehicle Co., Ltd. and Jiangsu Zongshen Electric Vehicle Co., Ltd., with the actual controller being Zuo Zongshen [5] - Zongshen Power (001696) is a brother company engaged in the research, manufacturing, and sales of small and medium-sized power machinery products, leading in the motorcycle power and general power machinery sectors [5] - According to the 2024 annual report, Zongshen Power achieved an operating income of 10.384 billion yuan, a year-on-year increase of 29.84%, and a net profit attributable to shareholders of 461 million yuan, up 27.45% year-on-year [5]

Group 1 - The core achievement of the company is winning two prestigious international awards: the Grand Winner at the NYX Awards and the Platinum Winner at the VEGA Digital Marketing Awards for its Spring Festival marketing project [2][6]. - The NYX Awards focus on future technology and innovative experiences, while the VEGA Awards emphasize digital communication and creative marketing, both being considered benchmarks for global marketing creativity and effectiveness [4][6]. - The Spring Festival marketing case by the company has set a new benchmark for global automotive brand communication, showcasing the innovative strength and development height of China's new energy vehicle industry [7][8]. Group 2 - The marketing campaign featured 780 units of the company's vehicle model, the Wenjie M9, at the 2025 Spring Festival Gala, demonstrating a significant and impactful execution [7]. - The campaign's success is attributed to its forward-thinking creative concepts, precise execution, and widespread communication effects, which have redefined the competitive landscape of the high-end new energy vehicle market [8]. - The company has transitioned from a "follower" to a "leader" in the industry, driven by continuous technological innovation and strategic foresight [8].

发展信心指数是衡量品牌信任度的重要指标，可直接反馈品牌建设、用户认同与未来增长预期的表现。 在《2025上半年新能源汽车品牌健康度研究》中，问界再次登顶"发展信心指数"第一名，获得"超强信 心"评级，这也是自2024年下半年以来连续两次获此项殊荣。问界汽车历时40个月，累计交付已经突破 70万辆，直观反映出消费者对问界品牌未来发展前景持有极高的信心，而实打实的销量数据，也进一步 强化了市场对问界品牌发展前景的信心。 在品牌知名度方面，问界经过市场沉淀后，知名度稳定保持在90%-95%区间，与BBA等传统豪华品牌 处于同一水平。近几年，问界通过央视国家级平台背书、与体育艺术界展开跨界合作等一系列积极有效 的市场策略，迅速在消费者群体中打开知名度。值得关注的是，问界的知名度并非仅仅依靠流量堆砌， 报告显示，问界的百人青睐指数高达41，位列第五位，成功超越宝马、奔驰等传统豪华品牌。这一高转 化率直接印证了市场对其"传统豪华+科技豪华"的新豪华定位已形成共识。 近日，杰兰路发布2025年度上半年新能源汽车品牌健康度研究，为消费者洞察各品牌的市场表现提供了 重要依据。其中，问界凭借在多个关键维度的出色成绩，展现出了强大 ...

Group 1: Traditional Automakers Performance - BYD remains the sales leader with 2.146 million units sold in the first half of 2025, achieving a year-on-year growth of 33% and a strong export growth of 80.6% [2][3] - Geely Automotive shows impressive growth with a total sales of over 1.4 million units, marking a 47% year-on-year increase, and its new energy vehicle sales have doubled [3][4] - Changan Automobile reaches its highest sales in nearly eight years with 1.355 million units sold, reflecting a 2% year-on-year growth, while its new energy vehicle sales grow by 48.8% [4] - Chery Group achieves a total sales of approximately 1.26 million units, a 14.5% increase, with new energy vehicle sales rising by 98.6% [4][6] - Great Wall Motors experiences slight growth with total sales of about 569,000 units, a 1.84% increase, although some brands like Ora and Tank show declines [6] Group 2: New Forces in the Automotive Market - Leap Motor tops the new energy vehicle segment with a remarkable 155.7% growth, delivering 221,700 units, surpassing Li Auto for the first time [7][9] - Xiaomi Automotive shows significant potential with a staggering 456% growth, delivering over 150,000 units, and aims for a revised target of 350,000 units [11] - Xpeng Motors also demonstrates strong performance with a 279% increase in sales, delivering 197,200 units [10][12] - NIO achieves a 30.6% year-on-year growth with over 110,000 units delivered [12] - Huawei's AITO brand, under the new forces, faces challenges with a heavy reliance on the Wenjie brand, which accounts for 80% of its total sales [10] Group 3: Market Trends and Future Outlook - The competition in the automotive market is intensifying, with a clear focus on new energy and smart technology as the main battleground [13] - Traditional and new automakers are accelerating their product and technology deployments to prepare for the second half of the year [13]