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没了四个圈的奥迪,还会有人买单吗?
3 6 Ke· 2025-08-28 07:30
Core Viewpoint - The newly launched AUDI E5 Sportback represents a collaboration between Audi and SAIC, despite lacking the traditional four-ring logo, it still retains Audi's essence and aims to cater to the Chinese market [2][6][7] Group 1: Product Overview - The AUDI E5 Sportback is priced at 235,900 yuan for the base model, featuring a 0-100 km/h acceleration time of 6.2 seconds and a CLTC range of 618 km [7] - The flagship quattro version is priced at 319,900 yuan, with a 0-100 km/h acceleration time of 3.4 seconds and a CLTC range of 647 km [7] - The vehicle incorporates a "smart island" in the center console, combining physical buttons with a smart screen for improved user experience [7] Group 2: Market Reception - The launch has sparked debate among consumers, with some praising the vehicle's interior design and features, while others criticize the absence of the Audi logo, questioning its authenticity [9][10] - The vehicle has faced skepticism from competitors, including a statement from FAW Audi emphasizing the importance of the four-ring logo [10] Group 3: Industry Trends - Foreign car manufacturers are increasingly adopting localized strategies in China, including launching special models tailored for the market [15][16] - Collaborations with local companies are becoming a common strategy, with examples including investments by Stellantis and Volkswagen in Chinese electric vehicle startups [16][17] - The trend indicates a shift where foreign brands, once seen as leaders, are now learning from local Chinese automotive companies [20]