2025年悄然落幕，新能源汽车行业上演了一场励志爽剧。 零跑、鸿蒙智行、小鹏与小米汽车在2025年稳固占据着造车新势力第一梯队席位，且构成了明确的头部竞争阵营。 反观深蓝、智己、阿维塔、岚图、极氪等传统整车大厂出身的"创二代"品牌，虽背靠"家大业大"的母公司，含着金钥匙出生，要技术给技术，要资源给资 源，却始终囿于第二梯队，不温不火。 | 汽车手机 | 新能源品牌 | | 代表车型 | | | --- | --- | --- | --- | --- | | | 红旗新能源 | 红旗E-QM5 | 红旗EH7 | 红旗天工08 | | 上汽 | 智己 | 智己L6 | 智ヨLSE | 智己L7 | | 荒风 | 岚图 | 岚图知音 | 岚图追光 | 岚图梦想家 | | | 阿维塔 | 阿维塔07 | 阿维塔11 | 阿维塔12 | | 北汽 | 极狐 | 阿尔法T5 | 阿尔法55 | 阿尔法S | | | 吴铂 | 昊铂HT | 昊铂GT | 景钳2SR | | 奇瑞 | :144 | | | | | | iCAR | iCAR V23 | | iCAR 03 | | 长城 | n | | | | | | 魏 ...

"新国补"政策出台后，各大车企在2026年1月1日密集推出了促销政策，包括限时补贴新能源汽车车辆购 置税、"0息"金融政策、现金优惠、直降等。据不完全统计，目前已有十余个汽车品牌发布1月限时促销 政策，涉及70多款车型。 2026年元旦假期，在北京某商场的极氪汽车线下门店内，谭睿(化名)携家人正在看车，两个孩子围着车 辆打闹，父母则坐在后排体验。 "家里需要置换新车，我们一直在等'新国补'(2026年汽车报废更新和置换更新补贴)确定。'新国补'在 2025年年底发布，我们就趁2026年元旦假期一起过来看看车。"谭睿在接受《每日经济新闻》记者采访 时表示。 记者实地走访北京多个汽车品牌线下门店发现，与谭睿有同样需求的消费者不在少数。"'新国补'政策 在元旦前发布，加上现在是假期，我们门店的单日客流量已过千。"一位极氪汽车销售人员告诉记者， 门店销售员从早9点上班忙到晚上8点，都没时间吃午餐和晚餐。 一位小米汽车销售人员则向记者介绍称，小米汽车虽没有车辆购置税补贴政策，但店内YU7有"3年0 息"金融政策，用户在2026年2月28日24点前下订YU7，即可享受首付7.49万元起，月供低至4961元的全 新政策。 ...

每日经济新闻消息，2026年元旦假期，在北京某商场的极氪汽车线下门店内，谭睿（化名）携家人正在看 车，两个孩子围着车辆打闹，父母则坐在后排体验。 "家里需要置换新车，我们一直在等新'国补'（指2026年汽车报废更新和置换更新补贴）确定。新'国补'在 2025年年底发布，我们就趁今年元旦假期一起过来看看车。"谭睿在接受《每日经济新闻》记者采访时表 示。 图片来源：每经记者 李星 摄 记者实地走访北京多个汽车品牌线下门店发现，与谭睿有同样需求的消费者不在少数。"新'国补'政策在元 旦前发布，加上现在是假期，我们门店的单日客流量已过千。"一位极氪汽车销售人员告诉记者，门店销 售员从早9点上班忙到晚上8点，都没时间吃午餐和晚餐。 新"国补"政策出台后，各大车企在2026年1月1日密集推出了促销政策，包括限时补贴新能源汽车车辆购置 税、"0息"金融政策、现金优惠、直降等。据不完全统计，目前已有十余个汽车品牌发布1月限时促销政 策，涉及70多款车型。 多家汽车品牌为新能源车购置税"买单" "从2026年1月1日开始，购买新能源车要缴纳5%的车辆购置税。但我们店内的三款车——智己LS7、新一 代智己LS6和全新智己L6有优 ...

2026年元旦假期，在北京某商场的极氪汽车线下门店内，谭睿（化名）携家人正在看车，两个孩子围着车辆打闹，父母则坐在后排体验。 "家里需要置换新车，我们一直在等新'国补'（指2026年汽车报废更新和置换更新补贴）确定。新'国补'在2025年年底发布，我们就趁今年元旦假期一起过来 看看车。"谭睿在接受《每日经济新闻》记者采访时表示。 记者实地走访北京多个汽车品牌线下门店发现，与谭睿有同样需求的消费者不在少数。"新'国补'政策在元旦前发布，加上现在是假期，我们门店的单日客 流量已过千。"一位极氪汽车销售人员告诉记者，门店销售员从早9点上班忙到晚上8点，都没时间吃午餐和晚餐。 新"国补"政策出台后，各大车企在2026年1月1日密集推出了促销政策，包括限时补贴新能源汽车车辆购置税、"0息"金融政策、现金优惠、直降等。据不完 全统计，目前已有十余个汽车品牌发布1月限时促销政策，涉及70多款车型。 多家汽车品牌为新能源车购置税"买单" "从2026年1月1日开始，购买新能源车要缴纳5%的车辆购置税。但我们店内的三款车——智己LS7、新一代智己LS6和全新智己L6有优惠政策。用户在元旦 期间下单，可以享受智己提供的新能源车车 ...

Core Viewpoint - The article discusses the challenges faced by Zhiji Auto, a subsidiary of SAIC Group, despite achieving record monthly sales of 13,600 units. The company struggles to meet the industry's increasing sales benchmarks, which have risen from 10,000 to 20,000 units, indicating a competitive market environment [1]. Group 1: Sales Performance and Market Position - Zhiji Auto's monthly sales reached a new high of 13,600 units, but this is still below the industry's recognized safety zone of 20,000 units [1]. - In contrast, leading new energy vehicle brands like Leap Motor and Seres have shown significant growth, with Leap Motor achieving over 70,000 units sold, marking a year-on-year increase of over 75% [2]. - The article emphasizes that Zhiji cannot attribute its slower growth to consumer fatigue, suggesting that internal strategic hesitations and operational inefficiencies are to blame [2]. Group 2: Competitive Landscape and Brand Strategy - Zhiji Auto was established in 2020 with backing from SAIC Group, Zhangjiang Hi-Tech, and Alibaba, but it faces intense competition from its sibling brand, Feifan Auto, which targets a similar market segment [4]. - The initial strategy positioned Zhiji for the high-end market (above 300,000 yuan), while Feifan focused on the 200,000 yuan segment. However, price wars have blurred these distinctions, forcing Zhiji to lower its prices, which threatens its premium positioning [4]. - The introduction of the new brand "Shangjie" in collaboration with Huawei is expected to further intensify competition within SAIC Group, potentially undermining Zhiji's market position [4]. Group 3: Brand Awareness and Marketing Challenges - Despite not facing funding issues, Zhiji Auto struggles with low brand awareness and has not effectively communicated its marketing intentions to the public [5]. - CEO Liu Tao's marketing efforts have been marred by several public relations missteps, including incidents during vehicle launches that have negatively impacted the brand's image [6][7]. - The company has faced numerous consumer complaints regarding product quality, particularly with the LS6 model, which has been criticized for various technical issues shortly after its launch [11][12]. Group 4: Consumer Relations and Product Issues - Complaints about the LS6 include failures in the audio system, radar alerts, and air conditioning, leading to a significant loss of consumer confidence [11][12]. - Issues with the "prepayment" system for orders have also caused disputes, as customers were misled about the refundability of their deposits [13]. - The recent launch of the LS9, which features a controversial "in-car shower," has drawn criticism for lacking practical application, further highlighting the brand's struggle to resonate with consumers [17]. Group 5: Overall Industry Context - The article reflects the broader anxiety of traditional automakers transitioning into the electric vehicle market, emphasizing that Zhiji must establish its own identity and credibility beyond its parent company's legacy [18].

Group 1 - The core viewpoint of the article highlights the strong performance of various electric vehicle manufacturers in November, showcasing significant sales growth and market competition as the year comes to a close [1][7][8]. Group 2 - BYD sold 474,921 passenger vehicles in November, with a total of over 4.18 million units sold in the first 11 months of the year, maintaining a leading position in the new energy sector [2][7]. - Geely's November sales reached 310,428 units, with 187,798 units being new energy vehicles, marking a continuous growth trend for nine months [8][13]. - SAIC-GM-Wuling achieved 161,726 total sales in November, with 118,726 units being new energy vehicles, driven by the popularity of the Hongguang MINI EV family [14][16]. - Chery sold 255,809 vehicles in November, with 110,017 being new energy vehicles, indicating a strong commitment to the new energy market [18][20]. - Hongmeng Zhixing delivered 81,864 units in November, benefiting from strong demand for its models and technological advancements [21][23]. - Leap Motor delivered 70,327 units in November, with a focus on self-research and a diverse product line [25]. - Great Wall Motors sold 133,216 vehicles in November, with 40,113 being new energy vehicles, showing significant growth in the new energy segment [26][29]. - Xiaomi's sales exceeded 40,000 units in November, with expectations for further growth as production capacity improves [30][32]. - XPeng Motors delivered 36,728 units in November, with a year-to-date growth of 156% [34]. - NIO delivered 36,275 units in November, with notable performance from its various brands [38]. - Li Auto delivered 33,181 units in November, facing competitive pressures but maintaining a positive outlook [40]. - Deep Blue Automotive achieved 33,060 global deliveries in November, with strong performance from its S05 model [42]. - BAIC New Energy sold 32,328 units in November, with a focus on increasing its annual sales [43][46]. - Lantu Automotive delivered 20,005 units in November, marking a significant milestone for the brand [47][48]. - Bestune sold 19,520 vehicles in November, with a strong focus on appealing to younger consumers [49][51]. - Avita achieved a record high of 14,057 units in November, reflecting significant progress and future market potential [52]. - Zhiji Automotive delivered 13,577 units in November, expanding its product offerings while maintaining a focus on electric vehicles [55]. - Jishi Automotive saw a steady increase in sales, particularly in international markets, indicating a successful product strategy [57].

Core Viewpoint - The introduction of unique features like a heated floor system and a shower in the new LS9 SUV by Zhiji Auto has sparked debate about whether these are genuine consumer needs or merely marketing gimmicks, reflecting the company's anxiety over sales performance [2][4][14]. Sales Performance - Zhiji Auto's cumulative sales from January to October 2023 reached 55,756 units, achieving only 55.8% of its annual sales target [16][18]. - The company has a history of failing to meet its annual sales goals, with 2023's target of 45,000 units resulting in only 38,300 units sold, and a 2024 target of 120,000 to 130,000 units leading to just 65,500 units sold [18][21]. Financial Performance - In the first half of 2023, Zhiji Auto reported a total revenue of 3.556 billion yuan and a net loss of 1.825 billion yuan [20][21]. - The company aims to achieve profitability by the end of December 2023, a challenging goal given its current financial struggles and competitive market conditions [20][21]. Product Features and Market Reception - The LS9 SUV features a heated floor system and a shower, which have been criticized as unnecessary and potentially unsafe due to the compact space and electronic components in vehicles [7][10][22]. - The heated floor system and shower are not standard features and require additional purchases through the Zhiji Auto app, raising questions about their practicality and consumer demand [11][12]. Competitive Landscape - The automotive market is highly competitive, with both traditional fuel vehicle brands and numerous new energy brands vying for market share, making it difficult for Zhiji Auto to stand out [21][22]. - Other new energy vehicle companies have successfully achieved profitability, increasing pressure on Zhiji Auto to improve its operational efficiency and market strategy [20][21].

Core Viewpoint - The recent draft of the "Technical Conditions for Motor Vehicle Operation Safety" proposed by the Ministry of Public Security has sparked significant discussion in the automotive industry, particularly regarding its implications for the design and performance of electric vehicles and traditional cars [1][2]. Summary by Sections Regulations Impacting Vehicle Design - The draft includes mandatory national standards that, if not met, will prohibit the sale of vehicles. Key regulations target unreasonable designs in electric vehicles, affecting brands from Tesla to traditional manufacturers [2]. - Specific requirements include maintaining mechanical emergency structures for doors, mandatory physical controls for various functions, and restrictions on screen usage while driving [3][4]. Public Reaction and Debate - The regulation mandating a default acceleration time of over 5 seconds for vehicles has generated mixed reactions. Supporters argue it enhances safety, while opponents believe it restricts vehicle performance and could hinder the growth of the electric vehicle sector [6][7]. Global Perspectives on Road Safety Regulations - The article explores how different countries manage road safety. For instance, in the UK, insurance companies play a crucial role in regulating vehicle performance through pricing models based on various risk factors [8][10]. - Australia employs a tiered licensing system to ensure drivers gain experience before operating high-performance vehicles, reflecting a structured approach to driver capability [17][21]. - Japan's "gentlemen's agreement" among manufacturers historically limited vehicle performance to enhance safety, demonstrating a unique industry self-regulation approach [32][35]. Future Considerations - The draft regulations may signify the beginning of a more structured approach to vehicle performance and safety in the industry, rather than a blanket restriction on high-performance vehicles. The potential for a tiered licensing system or vehicle classification based on performance is suggested as a way to balance safety and technological advancement [51][58].

Core Insights - The recent price reductions in the Chinese new energy vehicle (NEV) market are significant, with average prices for NEVs dropping below 160,000 yuan for the first time in six years, reaching 158,000 yuan in September [1][5] - The average discount for NEVs in September was 10.2%, with an average price drop of 19,000 yuan, indicating a competitive pricing environment [2][3] - The decline in prices is attributed to structural changes in the product mix, with an increase in entry-level pure electric vehicles and a decrease in higher-priced hybrid and extended-range models [5][6] Pricing Strategies - Various NEV models are offering substantial cash discounts and financing options, such as zero-interest loans, to attract buyers [1][2] - The average price of pure electric vehicles in September was 190,000 yuan, with some models seeing price reductions exceeding 10% compared to their minimum guidance prices [2][3] - The trend of "adding features while lowering prices" is becoming a common strategy among popular models to enhance market competitiveness [4] Market Dynamics - The penetration rates for micro and A0-level NEVs have reached 100% and 80%, respectively, indicating strong market adoption [5] - Sales of NEVs priced below 50,000 yuan have shown significant growth, with 670,000 units sold in the first nine months of this year, reflecting a broader market expansion [5] - The decline in battery material costs, particularly lithium carbonate, which has dropped approximately 65% from the previous year, is contributing to the overall reduction in vehicle prices [6] Future Outlook - The ongoing price competition is seen as a short-term strategy to manage inventory and capitalize on subsidy benefits, while long-term trends may stabilize as production scales and technology advances [6] - Companies will need to balance price competition with technological development to maintain sustainable growth in the NEV market [6]

Core Insights - Recent price reductions in the new energy vehicle market indicate a significant shift, with average prices for new energy passenger cars dropping below 160,000 yuan for the first time in six years [3][8] - The average price of new energy passenger cars in September was reported at 158,000 yuan, reflecting a decrease of 9.8% compared to previous periods [4][8] Price Reductions - Multiple popular new energy models have seen varying degrees of price cuts, with promotional discounts averaging 10.2% in September, an increase of 2.6 percentage points year-on-year [4][5] - The average price reduction for new energy passenger cars in September was approximately 19,000 yuan, with pure electric models experiencing the most significant price drops [4][5] Market Dynamics - The number of models experiencing price cuts remained stable at 23 in September, with 14 being new energy passenger cars [5] - The price competition is primarily driven by the introduction of new models that break previous price barriers rather than merely enhancing configurations without lowering prices [6][8] Sales Trends - The sales volume of new energy vehicles priced below 50,000 yuan has shown a steady increase, with 670,000 units sold in the first nine months of this year [10] - The penetration rates for micro and A0-level new energy passenger cars have reached 100% and 80%, respectively, indicating strong market acceptance [8] Cost Factors - The decline in battery-grade lithium carbonate prices, which are projected to average around 91,000 yuan per ton in 2024, has contributed to the overall reduction in new energy vehicle prices [10] - Factors such as technological advancements, supply chain cost reductions, and economies of scale are driving the price reductions in the new energy vehicle market [10]