近期，国内车市迎来政策与金融双轮驱动的消费热潮。商务部以旧换新新政、各地"乐购新春"促消费活 动叠加车企花式优惠，让汽车成为新年货的热门选择。中国证券报记者实地探访全国多地汽车线下门店 发现，新能源品牌与豪华燃油品牌客流旺盛，其中宝马、奔驰、岚图、理想、零跑和华为授权体验店等 门店购车人群扎堆，"BBA"品牌降价力度空前。 值得一提的是，记者走访发现，目前购车金融政策正取代直接降价成为车企促销主流方式，超20家车企 推出七年甚至更长的超长低息贷。不过需要指出的是，车市也呈现出消费升级与观望情绪并存的特征， 中国汽车流通协会乘用车市场信息联席分会(简称"乘联分会")预计，节后新能源车市将进入短暂调整 期。 金融手段成促销主流 春节车市的促销战场，正从直接降价转向金融政策比拼，车企纷纷推出超长周期低息贷款，叠加国家与 地方的以旧换新补贴，形成"政策补贴+金融贴息"的组合优惠。从政策引导到市场落地，这一变化折射 出国内车市的深层结构转型。同时，行业也面临着库存高企与节后需求疲软的挑战。 据中国证券报记者不完全统计，截至2月25日，已有超20家汽车品牌加入超长低息贷阵营。特斯拉率先 推出7年超低息政策，Model 3 ...

近期，国内车市迎来政策与金融双轮驱动的消费热潮。商务部以旧换新新政、各地"乐购新春"促消费活 动叠加车企花式优惠，让汽车成为新年货的热门选择。中国证券报记者实地探访全国多地汽车线下门店 发现，新能源品牌与豪华燃油品牌客流旺盛，其中宝马、奔驰、岚图、理想、零跑和华为授权体验店等 门店购车人群扎堆，"BBA"品牌降价力度空前。 与此同时，各地"乐购新春"汽车嘉年华活动也持续升温，成为线下车市热度的重要支撑。记者在"精彩 武汉 乐购新春"主题新春消费季的活动现场注意到，东风汽车联动旗下数十家门店，汇聚所经营的多个 汽车品牌全线参与，此外还有多重购车补贴、汽车消费券、抽奖得车等助力，为购车消费者提供一站式 服务。 值得关注的是，消费者购车心态呈现分化，既有看中多重补贴愿意线下下单的果断买家，也有从去年观 望至今、试驾多款车型仍未出手的谨慎消费者，价格走势与政策持续性成为观望群体的主要顾虑。 金融手段成促销主流 值得一提的是，记者走访发现，目前购车金融政策正取代直接降价成为车企促销主流方式，超20家车企 推出七年甚至更长的超长低息贷。不过需要指出的是，车市也呈现出消费升级与观望情绪并存的特征， 中国汽车流通协会乘用车市 ...

近期，国内车市迎来政策与金融双轮驱动的消费热潮。商务部以旧换新新政、各地"乐购新春"促消费活 动叠加车企花式优惠，让汽车成为新年货的热门选择。中国证券报记者实地探访全国多地汽车线下门店 发现，新能源品牌与豪华燃油品牌客流旺盛，其中宝马、奔驰、岚图、理想、零跑和华为授权体验店等 门店购车人群扎堆，"BBA"品牌降价力度空前。 值得一提的是，记者走访发现，目前购车金融政策正取代直接降价成为车企促销主流方式，超20家车企 推出七年甚至更长的超长低息贷。不过需要指出的是，车市也呈现出消费升级与观望情绪并存的特征， 中国汽车流通协会乘用车市场信息联席分会（简称"乘联分会"）预计，节后新能源车市将进入短暂调整 期。 ● 本报记者 龚梦泽 线下门店热度升温 春节前夕及假期期间，记者先后走访上海、武汉、北京等多地汽车门店，从新能源品牌体验店到豪华品 牌4S店，不同品牌的线下销售表现呈现鲜明差异，这种差异的背后，是消费者购车需求从刚需向品质 化和个性化转变。 在上海闵行区智己汽车门店内，选车咨询的消费者络绎不绝，销售人员不停向客户介绍优惠政策："目 前购买智己LS6、LS9、L6，可享受7年0首付、3年0息金融方案。增程车型还 ...

作为上汽集团高端智电核心品牌，智己汽车2025年销量创下81017台的历史新高，连续四个月销量破万，12月更实现全成本口 径单月盈利，其中新一代智己LS6稳居中大型SUV销量前三，成为品牌销量核心支柱。依托上汽全产业链资源支撑，智己在超 级增程、数字底盘、高阶智驾等领域形成技术优势，持续推出贴合家庭出行需求的高品质车型。 此次主推的新一代智己LS6搭载恒星超级增程系统，满油满电续航达1500+km，800V超充平台实现低温环境下15分钟快充，百 公里油耗仅3.9升。车型配备灵蜥数字底盘与智慧四轮转向，兼顾大空间与操控灵活性，同级最高90%得房率搭配零重力座 椅、车载冰箱等配置，再加上无图城市NOA全域智驾功能，全方位满足家庭长途出行的多元需求。 智己汽车此次推出长周期零门槛金融政策，覆盖旗下多款主力车型，同时叠加至高23000元新年现金红包、至高20000元政府 置换补贴等多重福利。此次购车福利的推出，将进一步降低消费者入手高端智电车型的门槛，持续扩大品牌市场覆盖面。 （校对/黄仁贵） 2月24日，智己汽车推出新春重磅购车金融政策，面向LS6、LS9、L6等热门车型行业首发7年0首付、3年0息方案，叠加至高 ...

Core Viewpoint - Liu Tao, co-CEO of Zhiji Auto, publicly apologized to Tesla for previous comments regarding a traffic accident, which were later proven incorrect [2][3][6]. Group 1: Apology and Incident Background - On February 4, Liu Tao apologized on social media for his earlier statements suggesting safety issues with Tesla vehicles following a major traffic accident in Chaozhou on November 17, 2022 [2][3]. - Initial claims made by Liu were based on limited information, but subsequent investigations revealed that the accident was not caused by Tesla's brake failure [3][6]. - Liu's apology included a correction of his previous statements and an acknowledgment of the negative impact on Tesla [3]. Group 2: Sales Performance - Zhiji Auto's sales target for 2023 was set at 45,000 units, but the actual sales reached only 38,300 units, reflecting a significant shortfall despite a year-over-year growth of 665.06% [10]. - In 2024, the company achieved sales of 65,500 units, which was only 55% of the minimum target of 120,000 units [11]. - For 2025, Zhiji Auto aimed for a sales volume of 81,000 units, achieving a year-over-year growth of 23.68%, but still falling short of its target [13]. Group 3: Management and Quality Issues - Liu Tao has faced multiple instances of public apology due to misconduct and product quality issues, indicating challenges in the company's marketing strategy and quality control [7]. - Past incidents include traffic violations during a promotional event and significant complaints regarding the vehicle's software system [7]. - The company has been advised to strengthen internal audits and improve product quality to rebuild consumer trust and enhance brand reputation [7]. Group 4: Future Outlook - Zhiji Auto plans to expand its market presence in the Middle East and North Africa, with a focus on the UAE as a central hub for regional growth [14][15]. - The company is optimistic about achieving its sales goals for 2025, despite acknowledging the challenges ahead [12].

Core Viewpoint - The co-CEO of Zhiji Auto, Liu Tao, publicly apologized to Tesla for inappropriate comments made regarding the 2022 Chaozhou accident, which he previously criticized as a case of negligence. This incident has drawn significant attention due to ongoing disputes and legal actions between the two companies [1][3]. Group 1: Incident Overview - The Chaozhou accident involved conflicting statements from both parties, with subsequent investigations revealing that the accident was attributed to driver error according to the police report [3]. - Following Liu Tao's disparaging remarks, Tesla filed a lawsuit seeking an apology and compensation, resulting in a court ruling against Liu, who was found to have defamed Tesla under the guise of oversight [3]. - Liu Tao agreed to publicly apologize and compensate Tesla 50,000 yuan after losing the initial court case and opting for mediation in the second instance [3]. Group 2: Liu Tao's Controversial Statements - Liu Tao has a history of making controversial statements and marketing missteps, having publicly apologized at least four times since 2022 for various issues, including improper driving during a promotional event and misrepresenting product specifications [3][4]. - Notable incidents include a 2022 apology for dangerous driving behavior during a test drive of the Zhiji L7 and a 2024 apology for incorrectly stating the specifications of the Xiaomi SU7 motor during a product launch [3][4]. Group 3: Sales Performance - Zhiji Auto has consistently failed to meet its annual sales targets for three consecutive years, with a significant decline in sales growth year-over-year. In January, the company's sales reportedly halved compared to the previous month [4]. - Sales targets and actual performance for Zhiji Auto are as follows: - 2023: Target of 45,000 units, actual sales of 38,253 units (85% completion) - 2024: Target of 120,000 to 130,000 units, actual sales of 65,505 units (55% completion) - 2025: Target of 100,000 units, actual sales of 81,017 units (81% completion) [5].

海明威说过："人用两小时学说话，却要用一辈子学闭嘴"。 如今这句话，算是从智己CEO刘涛身上学明白了。 2月4日深夜，智己汽车联席CEO刘涛通过微博就2022年特斯拉潮州事故的不当言论公开致歉。 说实话看到这件事儿，谁都是先懵圈，三年前的事儿，网友早就忘了，为何刘涛现在才道歉？ 迟来的道歉，特斯拉出手了？ 事情还要从2022年说起。 尴尬的是，过了四个小时，便删除了该内容。 2022年11月广东潮州发生特斯拉交通事故致2死3伤，刘涛曾发微博质疑特斯拉"刹车失灵""漠视安全"，称"技术和数据成诡辩帮凶"。 事实上，后于2023年5月，司法鉴定报告以及交警部门出具的事故责任认定书确认，后台数据显示事故车辆"加速踏板开度持续100%，刹车信号未被触发"， 排除车辆刹车系统故障可能性，最终认定事故源于驾驶员操作失误。 不过在这个当口，咱们的圈内老哥刘涛，拿着显微镜都找不着的证据，挥笔就是一篇小作文，情绪饱满，倒是成功把特斯拉送上了舆论的烧烤架。 那叫一个火上浇油。 调查部门在埋头找数据，网友在评论区埋头站队，只剩特斯拉在中间挨骂。 估计特斯拉当时心里也有气吧。 如今三年过去，刘涛突然来道歉，这剧情很难不让人猜测——特 ...

Core Viewpoint - Liu Tao, the co-CEO of Zhiji Auto, has faced legal action from Tesla due to inappropriate comments made regarding a Tesla accident, resulting in an apology and a compensation of 50,000 RMB to Tesla [1][5]. Group 1: Legal Issues and Apologies - Liu Tao publicly apologized to Tesla for his comments made in November 2022 regarding a fatal accident involving a Tesla Model Y, which he initially attributed to the vehicle's brake failure [4][5]. - Following the legal proceedings, Liu Tao agreed to compensate Tesla 50,000 RMB and issue a public apology after being found liable for defamation [1][5]. Group 2: Sales Performance - Zhiji Auto has consistently failed to meet its annual sales targets for three consecutive years, with 2023 achieving 38,253 units against a target of 45,000 units (85% completion), 2024 achieving 65,505 units against a target of 120,000-130,000 units (55% completion), and 2025 achieving 81,017 units against a target of 100,000 units (81% completion) [6][7]. - The sales growth rate has been declining, with 2023 showing a 665% increase, 2024 a 71% increase, and 2025 only a 24% increase [7]. Group 3: Marketing Controversies - Liu Tao has been involved in multiple marketing controversies since May 2022, leading to at least four public apologies due to various incidents, including inappropriate driving behavior during a promotional event and misleading product claims [8][9][10]. - The marketing missteps have negatively impacted Zhiji Auto's brand image and sales, with the company facing backlash from consumers and industry observers [8][10].

Core Viewpoint - The recent apology from Liu Tao, co-CEO of Zhiji Auto, to Tesla highlights ongoing marketing controversies and declining sales performance for the company, which has failed to meet its sales targets for three consecutive years [2][14]. Group 1: Apology and Legal Issues - Liu Tao publicly apologized to Tesla for inappropriate comments made on social media regarding a traffic accident involving a Tesla vehicle, resulting in a court-ordered compensation of 50,000 RMB [4][19]. - The incident that prompted the apology occurred in November 2022, when a Tesla Model Y was involved in a fatal accident, and Liu Tao's comments were deemed defamatory [5][18]. - Following the legal proceedings, Liu Tao's initial statements were found to be unfounded, leading to a court ruling against him [6][18]. Group 2: Sales Performance - Zhiji Auto's sales figures have shown a significant decline, with January 2025 sales dropping to 5,017 units, a 57% decrease from December 2024 [7][20]. - The company has consistently failed to meet its annual sales targets: 2023 target was 45,000 units with actual sales of 38,253 (85% completion), 2024 target was 120,000-130,000 with actual sales of 65,505 (55% completion), and 2025 target was 100,000 with actual sales of 81,017 (81% completion) [8][21]. - Sales growth rates have also slowed, with 2023 showing a 665% increase, 2024 at 71%, and 2025 projected at 24% [21]. Group 3: Marketing Controversies - Liu Tao has faced multiple marketing blunders since May 2022, leading to at least four public apologies, which have negatively impacted the brand's image [10][24]. - Notable incidents include inappropriate driving behavior during a promotional event, a controversial live-streamed cooking session in a vehicle, and miscommunication regarding product specifications [10][11][23]. - The cumulative effect of these marketing missteps has contributed to a perception of the brand as unreliable, further complicating its sales challenges [12][24].

Core Insights - The new energy vehicle (NEV) industry in 2025 has seen a clear division between leading brands and those lagging behind, with companies like Leap Motor, Hongmeng Zhixing, and Xiaopeng firmly establishing themselves in the top tier, while traditional automaker-backed brands struggle to gain traction [1][6][11] Group 1: Market Performance - In 2025, the top three new car brands were Leap Motor (596,555 units, +103%), Hongmeng Zhixing (589,107 units, +32%), and Xiaopeng (429,445 units, +126%) [6][7] - The second tier includes Xiaomi Auto (over 411,625 units), Li Auto (406,343 units), and Deep Blue (333,117 units), while brands like Lantu, Avita, and Zhiji lagged with sales of 150,169, 128,772, and 81,017 units respectively [6][7][8] - The overall NEV market is expected to enter a phase of slower growth and intensified competition in 2026, with significant price cuts from major players like BMW and Tesla reigniting a price war [2][5] Group 2: Brand Dynamics - The "second-generation" brands, despite their backing from established automakers, have not been able to match the performance of pure new car brands, with significant sales gaps [6][11] - However, brands like Deep Blue and Lantu have shown impressive growth rates, with Lantu achieving a 87% increase in sales [8][21] - Traditional automakers are heavily investing in these "second-generation" brands, providing them with essential resources and support to compete in the high-end NEV market [11][13][15] Group 3: Future Outlook - Predictions for 2026 indicate a potential market growth of only about 2%, significantly lower than the previous year's growth [16] - Lantu is expected to expand its product lineup significantly and is on track for an IPO, which could enhance its market position [21][23] - Deep Blue is also positioned for growth, having achieved a high completion rate of its annual sales target [21][23] - Brands like Avita and Zeekr may stabilize but face challenges in maintaining competitive pricing and market share [26][29]