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潮起“白酒金三角” 关注品牌链整合
Sou Hu Cai Jing· 2025-09-14 07:34
Core Viewpoint - The discussion focuses on the "China Baijiu Golden Triangle" and the "Six Golden Flowers" liquor merchants' brand-sharing project, emphasizing a systematic restructuring of the Chinese liquor industry in the new era [3][5]. Industry Overview - The "China Baijiu Golden Triangle," centered around Luzhou, Yibin, and Renhuai in Guizhou, is the most powerful liquor industry cluster in China, often referred to as the "heartland" of Chinese Baijiu [5]. - In 2019, the three cities proposed a collaborative regional brand initiative, but recent economic fluctuations and changes in consumer behavior have hindered progress [5][9]. Strategic Framework - A framework for brand-sharing among liquor merchants includes establishing a "China Baijiu Golden Triangle Brand Development Alliance," with government guidance and market operations [7]. - Two key mechanisms are proposed: a "brand-sharing mechanism" and a "production capacity collaboration mechanism" to create a unified public brand identity and quality standards [7]. - The framework also emphasizes three breakthroughs: cross-regional supply chain integration, resource efficiency enhancement, and cost reduction [7]. Challenges and Solutions - Current challenges stem from outdated thinking, with brands operating in isolation and lacking a unified narrative [9]. - The need for a "quantum thinking" approach is highlighted, advocating for a shift from linear growth to a more interconnected and collaborative industry ecosystem [9]. Recommendations - Four key recommendations are proposed: 1. Strengthen top-level breakthroughs by integrating the "Golden Triangle" into national strategic plans and enhancing international influence [10]. 2. Activate the role of small and medium-sized enterprises (SMEs) as "quantum nodes" within the industry, promoting a shared brand model [10]. 3. Establish a three-dimensional linkage mechanism involving price, channels, and demographics to create a comprehensive market strategy [11]. 4. Develop a "liquor+" fusion ecosystem that integrates Baijiu with culture, tourism, agriculture, and technology [11]. Future Outlook - The future of Chinese Baijiu lies not in individual brand success but in the collective prosperity of the entire production area, marking a revolutionary shift in the industry paradigm [11].
【资治】李后强:潮起“白酒金三角” 关注品牌链整合
Sou Hu Cai Jing· 2025-09-14 03:16
Core Viewpoint - The article emphasizes the need for a systemic restructuring of the Chinese liquor industry, particularly focusing on the "Chinese Baijiu Golden Triangle" as a collaborative platform for brand integration and development in the face of current market challenges [2][4][14]. Group 1: Background and Current Challenges - The "Chinese Baijiu Golden Triangle," comprising Luzhou, Yibin, and Renhuai in Guizhou, is identified as the most powerful liquor industry cluster in China, yet it faces slow collaborative progress due to macroeconomic fluctuations, changes in consumer structure, and fragmented channels [4]. - The liquor industry is entering a deep adjustment period where single brands and enterprises struggle to cope with cyclical challenges, necessitating a shift from geographical concepts to a value community [4][14]. Group 2: Proposed Framework for Brand Sharing - A framework is proposed consisting of "one platform, two mechanisms, and three breakthroughs" to facilitate brand sharing among liquor merchants [4]. - The platform involves establishing the "Chinese Baijiu Golden Triangle Brand Development Alliance," with government guidance and enterprise participation to create a regular collaboration mechanism [4]. - The two mechanisms include a "brand sharing mechanism" and a "capacity collaboration mechanism," aimed at creating a public brand identification system and unified quality standards [4]. Group 3: Breakthrough Strategies - The three breakthroughs focus on exploring cross-regional supply chain integration to enhance resource utilization efficiency and reduce systemic costs [5]. - The article highlights the need to overcome outdated thinking and establish new paradigms, emphasizing the importance of a collaborative approach rather than a zero-sum game mentality [7][8]. Group 4: Recommendations for Strengthening the Industry - Four recommendations are made to enhance the industry: 1. Strengthening top-level breakthroughs by positioning the "Golden Triangle" as a national strategic industry cluster [11]. 2. Activating the role of small and medium-sized enterprises (SMEs) as "quantum nodes" within the industry ecosystem [11]. 3. Establishing a three-dimensional linkage mechanism among price, channels, and demographics to promote mutual benefits [11]. 4. Creating a "liquor+" integrated ecological network that connects liquor with culture, tourism, agriculture, and technology [12]. Group 5: Future Vision - The future of Chinese Baijiu lies not in the glory of individual brands but in the collective prosperity of the entire production area, marking a revolutionary shift in the industry paradigm [14].