中国科幻产业

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直击CJ|西山居副总裁:游戏出海的本质离不开文化出海
Xin Lang Cai Jing· 2025-07-31 07:12
Core Insights - The essence of game globalization is closely tied to cultural globalization, with the key to successful international expansion being the expression of Chinese cultural values in a global context [2] - The Chinese sci-fi industry achieved a total revenue of 108.96 billion yuan last year, highlighting the potential for cultural narratives to resonate with global audiences [2] - The strategy of utilizing sci-fi as a cultural breakthrough allows for the continuation of traditional Chinese cultural values while innovatively aligning with contemporary global player aesthetics [2]