Core Viewpoint - The 17th National College Student Advertising Art Competition (Daguang Competition) showcased the creativity of students in response to the theme "Let the World See Chinese Beauty," with significant participation from the domestic beauty brand Legend Jinsheng [3][7]. Group 1: Event Overview - The Daguang Competition culminated in a ceremony held in Beijing on December 6, where numerous awards were presented to outstanding student teams [1]. - Legend Jinsheng, as a long-term player in the domestic beauty sector and a partner in this year's competition, received the title of "Advertising Art Education Reform Support Unit" from the organizing committee [4][6]. Group 2: Participation and Impact - The competition attracted tens of thousands of submissions across various formats, including graphic advertising, video, planning proposals, animation, interaction, broadcasting, UI, and copywriting, reflecting the deep emotional connection of the younger generation to the brand [3]. - Over 270 entries won national awards, with 16 entries receiving the "Special Award" from the Daguang Competition and Legend Jinsheng [3]. Group 3: Future Engagement - Legend Jinsheng initiated a nationwide campus tour starting in March 2025, engaging with students at over ten universities, including Guangzhou University and Renmin University of China, to share brand insights and product experiences [9]. - The CEO of Legend Jinsheng emphasized the importance of genuine dialogue with youth, believing that this engagement will illuminate the path for Chinese brands to reach a global audience [7][9].

Group 1 - The core viewpoint of the articles highlights the collaboration between Crown Jewel Tiles and brand ambassador Dilireba, emphasizing the launch of a global campaign to showcase Chinese beauty through various advertising platforms across 15 countries and regions [1][2][3] - The campaign features two high-end custom outfits designed by Guo Pei, showcasing a blend of Eastern themes and modern aesthetics, which aligns with the brand's vision of "Let the world see Chinese beauty" [1][2] - The social media buzz surrounding the campaign has resulted in multiple trending topics on Weibo, with a total reading volume exceeding 300 million, indicating strong public engagement and interest in the brand's message [2] Group 2 - Crown Jewel Tiles believes that "usage is the best inheritance," emphasizing the importance of traditional Chinese culture while innovating for modern living spaces, which positions the company at the forefront of aesthetic trends in home design [3] - The brand's advertising strategy has led to a significant presence on social media, with fans and tourists sharing their experiences in front of Crown Jewel Tiles' billboards globally, creating a vibrant representation of Eastern aesthetics [3] - The company aims to resonate with global consumers, promoting the appreciation of Chinese beauty and culture through its marketing efforts and product offerings [3]