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以“中国美”引领青年创意风潮 传奇今生x第17届大广赛收官
Zhong Guo Jing Ji Wang· 2025-12-10 02:59
12月6日,第17届全国大学生广告艺术大赛(简称"大广赛")学科竞赛成果盛典在北京举行。 广州富诚国际控股有限公司CEO Aura为获奖团队颁奖 作为国货美妆领域的长期深耕者及本届大广赛命题合作方,本届赛事中,传奇今生以"让世界看见 中国美"为命题,向全国学子发出创意邀请后,数以万计的作品从四面八方涌来,涵盖平面广告、视 频、策划案、动画、互动、广播、UI、文案等多元形式。每一份作品,都是年轻一代对传奇今生的真 诚解读,表达出了对国货品牌深深的情感认同。其中,超过270余份作品荣膺第17届大广赛国赛大奖, 另有16份作品在"第17届大广赛×传奇今生企业特别奖"评选中脱颖而出。 大广赛授予传奇今生《广告艺术教育改革支持单位》荣誉称号 广州富诚国际控股有限公司CEO Aura在现场表示,"同学们围绕'中国美'这一命题,在不同赛道中 展现了极具多元与深度的创意。从这些作品中,我们真切感受到当代青年文化自信的涌动。未来,传奇 今生将继续与年轻人真诚对话,倾听他们的声音,将这份双向奔赴的情感联结,转化为年轻人所期待的 国货未来。" 2025年3月,传奇今生正式牵手大广赛,开启了贯穿全国的校园巡讲之旅。从广州大学的启动仪 ...
冠珠瓷砖携手全球品牌代言人迪丽热巴 中国美霸屏全球地标
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-12 06:15
Group 1 - The core viewpoint of the articles highlights the collaboration between Crown Jewel Tiles and brand ambassador Dilireba, emphasizing the launch of a global campaign to showcase Chinese beauty through various advertising platforms across 15 countries and regions [1][2][3] - The campaign features two high-end custom outfits designed by Guo Pei, showcasing a blend of Eastern themes and modern aesthetics, which aligns with the brand's vision of "Let the world see Chinese beauty" [1][2] - The social media buzz surrounding the campaign has resulted in multiple trending topics on Weibo, with a total reading volume exceeding 300 million, indicating strong public engagement and interest in the brand's message [2] Group 2 - Crown Jewel Tiles believes that "usage is the best inheritance," emphasizing the importance of traditional Chinese culture while innovating for modern living spaces, which positions the company at the forefront of aesthetic trends in home design [3] - The brand's advertising strategy has led to a significant presence on social media, with fans and tourists sharing their experiences in front of Crown Jewel Tiles' billboards globally, creating a vibrant representation of Eastern aesthetics [3] - The company aims to resonate with global consumers, promoting the appreciation of Chinese beauty and culture through its marketing efforts and product offerings [3]