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9月8日,请到嘉祥来!
Qi Lu Wan Bao· 2025-08-29 01:16
酷暑已过,白露降临。流金大地迎来喜悦的丰收时刻,处处洋溢着一片喜庆祥和的氛围。沉睡了整个夏天的酒醅,经过了漫漫时光的积淀沉蓄和发酵酝酿 之后,也迎来了出窖开酿的最佳时机。 世界公认的七大主流烈酒,分别为中国白酒、威士忌、白兰地、伏特加、金酒、朗姆酒和龙舌兰酒。但纵观世界酒海,唯有中国白酒独树一帜,出自粮食 酿造,讲究天人共酿、道法自然。 在这秋高气爽、佳酿飘香的美好时节,有什么能比得上在嘉山祥水之地、嘉美祥瑞之城,亲眼见证一粒粮变成一滴酒的自然奇迹,亲身感受一场穿越时空 的文化之旅,更让人身心愉悦、心旷神怡呢? 唯有亲临现场,才能领略魅力 信息时代,科技先进而发达,数据庞大而灵敏,人们可以足不出户,就能通过文章、视频、直播等网络方式了解世界。但是,"键对键"永远不能替代"面 对面",美丽的景、鲜活的人、生动的事,是大数据无法共情,也无法代言的。唯有亲临现场,去看去听去感知,才能真正领略一场文化盛会的魅力。 已经连续举办六届的开窖节,不仅是红太阳酒业的品牌IP,也是大美嘉祥的文化名片,更被济宁人民称赞为舌尖上的艺术盛宴。每一年亲临开窖节现场的 观众,都能获得屏幕前无法比拟的情感共鸣和沉浸体验,最直接地感受到传承 ...
吕咸逊:打造出众酱香,“诗酒陶情”彰显儒家饮酒之道
Sou Hu Cai Jing· 2025-07-21 12:10
Core Viewpoint - The discussion on Chinese wine culture emphasizes the integration of Confucian values with the appreciation of wine, highlighting the cultural significance and etiquette associated with drinking in Chinese society [2][4]. Group 1: Cultural Significance - The name "Poetry and Wine Cultivation" originates from the Confucius Mansion, reflecting the deep cultural heritage and the aesthetic lifestyle of the mansion's owner, who cherished poetry and wine as part of his connection to nature and ancestral traditions [2][4]. - The phrase "Poetry and Wine Cultivation" encapsulates the essence of Confucian thought, emphasizing moderation in drinking and the moral implications associated with it, which have shaped Chinese values for thousands of years [4][6]. Group 2: Philosophical Insights - Confucian texts highlight the importance of self-control regarding alcohol consumption, equating it with essential moral duties such as loyalty and filial piety, thus framing drinking as a matter of personal integrity [6]. - The concept of "Poetry and Wine Cultivation" represents the highest realm of Confucian culture regarding wine, where poetry, wine, and emotional depth are harmoniously intertwined, reflecting the Confucian ideal of balance and respect for human nature [6][7]. Group 3: Industry Recognition - An expert tasting event for "Poetry and Wine Cultivation" is scheduled for January 30, 2024, in Beijing, where industry experts will evaluate the wine, which has been noted for its distinct aroma and harmonious flavor profile, enhancing its cultural and market appeal [7].
云门酒业:千年酒脉铸就的“中国消费名品成长企业”
Qi Lu Wan Bao· 2025-05-22 01:31
Core Viewpoint - The Ministry of Industry and Information Technology has released the first batch of "China Consumer Brand List," with Yunmen Liquor being recognized as a "Growing Enterprise of China Consumer Brands," marking it as the only selected liquor company from Shandong, which highlights its commitment to the "quality + brand" strategy and its leadership in the northern sauce liquor market [2] Group 1: Company Recognition - Yunmen Liquor's inclusion in the "China Consumer Brand Growing Enterprise" list is a recognition of its multi-dimensional strengths in cultural empowerment, product quality, and brand influence [2] - The recognition underscores Yunmen's role as a leader in high-end Shandong liquor and its commitment to quality and brand development [2] Group 2: Cultural Heritage - Qingzhou, historically a political, economic, and cultural center in Shandong, provides a rich cultural foundation for the development of Yunmen Sauce Liquor [4] - Artifacts such as a 7000-year-old wine vessel from the North Xin culture and a bronze vessel from the Shang Dynasty found in Qingzhou illustrate the long-standing winemaking tradition in the region, which supports Yunmen's narrative of Chinese wine culture [6] - Historical references to Qingzhou liquor in classical literature, including 29 poems by renowned poets, further establish its cultural significance and heritage [9] Group 3: Future Development - Yunmen Liquor aims to leverage its recognition as a "Growing Enterprise of China Consumer Brands" to enhance its brand competitiveness and industry influence by exploring its cultural roots, regional characteristics, and unique brewing techniques [12] - The company is committed to providing high-quality products and services as it embarks on a new journey towards high-quality development in the Chinese liquor industry [12]