Core Insights - Lanzhou beef noodles have gained significant popularity in Malaysia, with numerous restaurants appearing every few hundred meters, attracting local customers during meal times [1] - The cultural connection between Lanzhou noodles and the local tea drink "Roti Teh" has facilitated their acceptance in the Malaysian market, as highlighted by the president of New Era University College [1] - The success of Lanzhou noodles and the film "Nezha 2" in Malaysia is attributed to their cultural compatibility and the ability to resonate with local narratives [1] - There is a proposal to establish a China-Southeast Asia cultural and educational innovation corridor to enhance long-term cooperation and cultural exchange [1]