南方财经 21世纪经济报道记者 赖镇桃 兰州牛肉面在马来西亚火到什么程度？大街小巷，每隔几百米就能看到一家兰州拉面馆；一到饭点，兰 州拉面店里经常坐满了马来人，他们只为那一口："一清、二白、三红、四绿、五黄"。 当兰州拉面换上马来语的招牌、菜单，开遍马来西亚，多少让人惊觉陌生又惊讶。但马来西亚新纪元大 学学院校长莫顺宗近日在华南师范大学举行的"东南亚论坛"上，向21世纪经济报道记者解读兰州拉面在 当地"破圈"的文化密码：兰州拉面和盛行多年的本地茶饮"拉茶"马来语名字相似。 在莫顺宗看来，兰州拉面、电影《哪吒2》能成功打入当地市场，很大程度上是因为这些美食、影视产 品具有文化互鉴性，用"共同讲述"的叙事赢得了当地人认同。莫顺宗还提出，可以打造中国-东南亚文 教创新走廊，用长期性的合作机制深化文化交流与相互理解。 ...

Core Insights - The article highlights the rising popularity of Kota Kinabalu, Malaysia, as a travel destination, particularly known for its stunning sunsets and diverse natural attractions [1][5][19] - It emphasizes the affordability and value of traveling to Kota Kinabalu compared to other destinations like the Maldives, making it an attractive option for family vacations [19][41] Travel Experience - The destination offers a mix of natural beauty, cultural experiences, and local cuisine, appealing to travelers seeking both relaxation and adventure [5][20][40] - The city is characterized by a slower pace of life, with basic infrastructure that may seem underdeveloped compared to more urbanized areas [20][24] - Local hospitality is noted to be friendly, with a significant Chinese-speaking population reducing language barriers for visitors [25][20] Cost and Accessibility - The average cost for a family of three for an 8-day trip is around 6000 RMB, which is significantly lower than other popular destinations [19][41] - Direct flights from various Chinese cities to Kota Kinabalu are available, with round-trip tickets priced between 1500 to 2000 RMB if booked in advance [27][28] Culinary Scene - The local cuisine is diverse, with a focus on Southeast Asian flavors, and seafood is particularly highlighted as being both delicious and affordable [29][34] - The presence of international brands in local markets indicates a growing culinary landscape that caters to both locals and tourists [37][29] Activities and Attractions - Various activities are available, including island hopping, cultural village visits, and nature exploration, all of which can be arranged at reasonable prices [40][41] - The article suggests that the experience of travel is subjective, encouraging travelers to embrace the uniqueness of each destination rather than relying solely on online reviews [40][41]