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中央计算与软件定义汽车
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中国汽车的真正考验,才刚开始
Xin Lang Cai Jing· 2025-12-06 07:04
Core Viewpoint - The Chinese automotive industry is facing a significant downturn, with 2026 expected to be one of the most challenging years in its history due to declining sales and market conditions [5][37]. Group 1: Market Performance - Retail sales of passenger cars in China saw a 15% year-on-year increase earlier this year, but growth has rapidly declined since July, with October experiencing an overall negative growth [7][39]. - In November, daily retail sales averaged 4.6 million units, down 19% year-on-year in the first week, and 6.7 million units, down 9% in the second week [8][39]. - Major automakers are struggling to meet their sales targets, with only a few smaller new players achieving their goals by November [8][40]. Group 2: Industry Challenges - The automotive industry is transitioning from subsidy-driven growth to competition based on real demand and efficiency, indicating a significant shift in market dynamics [40][41]. - The impact of subsidies is diminishing, with over 50% of sales in 2025 attributed to trade-in programs, highlighting a reliance on government incentives [9][41]. - The market is experiencing a "strategic waiting" phase among consumers, leading to a decline in new orders as buyers anticipate better deals [15][48]. Group 3: Future Outlook - The expected decline in new energy vehicle purchase tax incentives in 2026 is anticipated to further exacerbate market challenges [15][47]. - The penetration rate of new energy vehicles is slowing, with a notable drop in total retail volume despite high growth rates in percentage terms [15][47]. - The industry is likely to undergo a significant restructuring, with weaker companies facing exit from the market, marking a shift from scale expansion to value competition [32][65]. Group 4: Technological Developments - The automotive sector is exploring various technological advancements, including smart driving and battery innovations, but progress varies across different areas [51][54]. - The introduction of solid-state batteries and centralized computing is underway, but widespread adoption is not expected until 2026 or later [54][55]. - The smart driving sector is experiencing a technological leap, with new models expected to enhance user trust and influence purchasing decisions in 2026 [57][60].