2月12日，EXEED星途汽车面向ET5全系开启EXEED OS3.6.0版本OTA升级推送，涵盖智驾辅助与车控体验等方面，新增16项功能和15项体验优化。 智能辅助驾驶与行车安全方面同样迎来重点优化，前向碰撞预警、哨兵模式、障碍物报警等功能升级，优化后智能辅助驾驶的限速识别更精准、拥堵跟 车更贴近，车道变道更合理、车道居中更平稳；泊车方面优化轨迹规划逻辑，新增泊车防溜车保护机制，垂直、侧方车位识别率提升，窄空间泊入成功率更 高。同时，SR场景视觉效果升级为积木风格，显示更生动直观。 智能座舱方面，新增马年主题限定皮肤、腾讯应用宝车载版、集成电子用户手册等实用功能，其中应用宝可提供丰富云端应用下载，电子用户手册支持 语音查询，涵盖车辆功能、维护保养等全方面指导；同时新增能耗分布显示，用户可直观查看行驶里程、车载电器、空调及电池温控能耗占比；新增的行车 记录仪影像无线传输功能和3路视角，可实现影像无线传输等，进一步提升使用便捷性。 ...

Core Viewpoint - The era of foreign brands monopolizing the luxury car market has ended, with traditional luxury brands facing challenges in 2025 as domestic brands gain ground through advancements in new energy technology and smart features [3][5]. Market Dynamics - The luxury car market is experiencing a significant shift, with reports of steep discounts on traditional luxury brands, such as Maserati and Aston Martin, indicating a competitive landscape [3][5]. - Domestic brands, particularly those focusing on high-end markets, are breaking the long-standing dominance of traditional luxury brands, with companies like Xingtu leading the charge [5][7]. Xingtu's Strategy - Xingtu's chairman outlined a clear strategy for high-end brand development, emphasizing product excellence, cultural depth, and user engagement as core components [7][21]. - The company aims to establish a strong product matrix with multiple new models set to launch in 2025, focusing on both hybrid and electric vehicles [9][10]. Product Innovations - Xingtu is set to release several key models in 2025, including the ES series and EX series, which will feature advanced technology and luxury elements [10][12]. - The ES series will focus on performance and safety, while the EX series will emphasize luxury and user experience, showcasing innovations like high-quality sound systems and advanced driving assistance features [12][14]. Technological Advancements - Xingtu is committed to leveraging cutting-edge technology to create a competitive edge, with plans to introduce a comprehensive intelligent driving solution by 2026 [17][20]. - The company is also focusing on enhancing vehicle safety and user interaction through advanced materials and smart systems, aiming to redefine luxury in the automotive sector [16][20]. Brand Positioning - The competition in the mid-to-high-end automotive market is shifting from price-based strategies to brand value and consumer perception, with Xingtu positioning itself as a leader in the new luxury segment [22][24]. - Xingtu's mission is to create a unique luxury brand identity that resonates with modern consumers, moving away from traditional luxury narratives [24][28]. Sales Performance - In 2025, Xingtu achieved a sales milestone of 120,369 vehicles, marking a significant step in its journey to establish itself as a prominent player in the luxury automotive market [28].

Core Viewpoint - Chery Group has achieved significant milestones in 2025, including sales exceeding 2.8 million vehicles, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years, and ranking among the top three in the new energy vehicle sector, showcasing its commitment to quality and global competitiveness [1]. Group 1: New Energy Vehicle Performance - In 2025, Chery sold 903,847 new energy vehicles, marking a year-on-year growth of 54.9%, positioning itself among the industry's top players [3]. - The Windcloud A9L model consistently delivered over 10,000 units monthly for four consecutive months, while the Windcloud T11 generated 38,000 pre-orders within 24 hours of its launch, indicating a successful transition from steady growth to explosive scale in new energy vehicles [3][5]. Group 2: Technological Advancements - Chery has established a comprehensive energy technology matrix covering hybrid, pure electric, range-extended, and hydrogen energy, with its Kunpeng super hybrid system recognized for its global leading thermal efficiency [5]. - The company continues to expand its "super technology shelf," integrating advanced technologies like the Lingxi smart cockpit and Feiyu super chassis into its products, enhancing user experience [5]. Group 3: Multi-Brand Strategy - Chery employs a clear "multi-brand synergy" product strategy, with the Windcloud brand serving as a strong pillar in the new energy market, while the high-end brand, Exeed, has seen significant success with the ET5 model achieving over 5,000 orders within three hours of launch [6]. - The Zongheng brand targets the luxury off-road segment, achieving 8,327 units sold globally within two months of launching the G700 model, while the iCAR brand focuses on personalized needs for younger consumers [6]. Group 4: Global Expansion Strategy - Chery's global strategy emphasizes "where to be, for whom, and becoming part of the local community," transitioning from mere product trade to deep local integration through its "new outbound" model [10]. - In 2025, Chery sold 2,806,393 vehicles globally, with a cumulative user base of 18.53 million, and set records for monthly and annual exports, reinforcing its position as the leading Chinese brand in passenger car exports [10][12]. Group 5: R&D and Innovation - Chery's global R&D network spans multiple countries, with a focus on deep local integration and collaboration with local industries, enhancing its competitive edge [15]. - The company has introduced over ten globally leading technologies in 2025, including the Ark amphibious system and AI assistant "Xiao Qi," showcasing its commitment to innovation and smart technology [15][17].

Group 1 - Chery achieved record highs in several key metrics, with global sales reaching 2.806 million units, a year-on-year increase of 7.8%, and export sales of 1.344 million units, up 17.4% [2] - The company successfully entered 15 European markets, including the UK, Spain, and Italy, and its new energy vehicle sales reached 903,800 units, marking a 54.9% increase [2] - Chery's new energy vehicle exports surged by 512%, leading the growth among China's top five independent brands in overseas markets [2] Group 2 - In 2025, Chery plans to launch 90% of its new products as new energy vehicles, covering a price range from 100,000 to 400,000 yuan, including sedans, SUVs, and luxury off-road models [2] - The company has set a sales target of 3.2 million units for 2026 and plans to introduce 17 key new models across various power types, including fuel, pure electric, hybrid, and range-extended vehicles [4] - Chery's successful IPO on the Hong Kong Stock Exchange marked a significant milestone after 28 years, and it ranked 233rd in the 2025 Fortune Global 500, rising 152 places from the previous year [2][3]

Core Insights - Chery Group has achieved record-breaking performance in 2025, excelling in sales, exports, new energy vehicles, and quality, marking a significant year for the company [1][3]. Sales Performance - Chery Group sold 2.80639 million vehicles in 2025, a year-on-year increase of 7.8%, with a total global user base reaching 18.53 million [3]. - Chery Automobile Co., Ltd. sold 2.63138 million vehicles, reflecting an 8% increase year-on-year [7]. Export Achievements - In December 2025, Chery exported 144,430 vehicles, a 46.8% increase, marking the first time monthly exports exceeded 140,000 units [12]. - The total annual export reached 1.34402 million vehicles, up 17.4%, with cumulative exports hitting 5.85 million vehicles, maintaining the top position in Chinese brand passenger car exports for 23 consecutive years [12]. New Energy Vehicle Success - Chery sold 903,850 new energy vehicles in 2025, achieving a remarkable year-on-year growth of 54.9%, positioning itself among the industry's leaders [3]. - Popular models include the Wind Cloud A9L and Wind Cloud T11, with the latter receiving 38,000 orders within 24 hours of launch [14]. Quality Recognition - Chery received a nomination for the "China Quality Award" and ranked first among domestic brands in various quality assessments by J.D. Power [12]. - The company has 60 models that have received five-star safety ratings globally, with 20 models achieving this in 2025 alone [12]. Strategic Initiatives - Chery implemented a "Four New Layout" strategy focusing on new fuel, new energy, new overseas markets, and new industries [11]. - The company has established a global R&D system and is advancing solid-state battery technology [23]. Capital Market Developments - Chery successfully completed its IPO on the Hong Kong Stock Exchange in 2025, marking a new phase in its global capital strategy [21]. - The company improved its ranking in the Fortune Global 500, rising 152 places to 233rd [21]. Future Outlook - For 2026, Chery aims to exceed industry growth rates by 10-20 percentage points, focusing on high-quality development and brand enhancement [24][26]. - Analysts from Guosen Securities express optimism about Chery's future, highlighting its strong historical foundation and rapid growth in revenue and profitability [28].

设计 | 甄 尤 美 撰文 | 王 菁 编辑 | 张 南 2025年12月，是中国车企表达欲爆棚的一个月。 一方面，作为忙碌一年的企业，他们有太多成绩希望对外传达，如不断进阶的产品科技、突飞猛进的自主研发、节节攀升的销量、到处覆盖的充 换电站，以及延伸到五湖四海的海外销售等。 另一方面，越来越懂人格化表达的他们，又希望借着圣诞节的快乐、新年夜的期盼，以一群人的身份与目标受众"站在一起"，迎上情感共鸣的自然 流量。 随着新年倒计时的结束，车企们都交上了这份2025年最后的营销答卷。他们都写了什么？谁是最好的解题家？ 共探新营销，共创新可能 贾跃亭倾情献唱《北京北京》 "怎么样，你想不想北京？""当然太想了，孩子和老爸老妈都还在北京呢。"远在大洋彼岸的贾跃亭用这么简单的一段对话，就狠狠地让全网打工人 和创业者共情了。 12月31日，贾跃亭在自己社交媒体平台发布了自己亲自演唱的《北京北京》，充满沧桑和情绪的声调，配以画面中从创业至今的欣喜与辛酸时 刻，甚至一次次抹泪时刻，让他的"造车梦"和FF再次回归国人视野。 这年尾，同贾跃亭的沧桑不同，雷军显得有点落寞，他选择在跨年之时直播拆车。只是因为感冒，他又宣布因个人原因 ...

Core Viewpoint - The article discusses the emergence of Horizon SuperDrive as a significant player in the high-level urban assisted driving market, highlighting its role in transitioning from technology validation to mass production and real-world application [1][2][3]. Group 1: Industry Context - The Chinese automotive industry is entering a new development phase as the "14th Five-Year Plan" concludes, with a focus on the evolution of high-level urban assisted driving technology [1]. - High-level urban assisted driving is at a critical stage where technical validation is moving towards mass deployment, but there is still a lack of unified standards and limited companies with mature capabilities [1]. Group 2: Horizon SuperDrive's Role - Horizon SuperDrive offers a comprehensive high-level urban assisted driving solution, allowing automakers to acquire advanced capabilities without starting from scratch, thus reducing systemic risks associated with self-research [2]. - The implementation of Horizon SuperDrive has begun to reflect in mass production, with models like the Xingtu ET5 and Deep Blue L06 entering the delivery phase, marking the first real-world testing of these capabilities [2]. Group 3: Industry Evolution - Horizon SuperDrive represents an evolutionary direction in intelligent assisted driving, transitioning from a heavy asset capability of a few companies to a more accessible engineering capability for a broader range of automakers [2]. - The inclusion of Horizon SuperDrive in the "2025 Automotive Industry Influence Yearbook" underscores its substantial impact in advancing global intelligent assisted driving from capability demonstration to industrial application [3].

Group 1 - The core message of the news emphasizes that the Xingtu brand, under Chery Automobile, aims to create a unique luxury identity rather than imitating existing luxury car definitions [1] - Chery has integrated the domestic business division of the Xingtu brand into its domestic business group to achieve strategic focus, resource integration, and brand enhancement [1] - The chairman of Chery, Yin Tongyue, reflected on the brand's development journey, acknowledging past challenges but highlighting that feedback from global users has strengthened Chery's confidence in building a high-end luxury brand [1] Group 2 - The Xingtu brand plans to target overseas markets as a key battleground, with sales in over 30 mainstream markets globally and an average overseas price exceeding 400,000 yuan [1] - At the recent event, four new models (ES7 GT, ES8, ET8, and ET9) were unveiled, with plans for more than three new cars to be launched in the next 10 to 20 months [2] - There is a concern regarding the naming overlap of new models ET5, ES8, and ET9 with existing products from NIO, raising questions about how Xingtu will establish its unique luxury brand identity [2]

Core Viewpoint - Chery Group has entered the top three in the wholesale sales ranking of new energy vehicle manufacturers in November, selling 116,794 units, a year-on-year increase of 50.1%, and achieving a cumulative sales of over 814,000 units from January to November, a growth of 69.4% [1][3]. Group 1: Sales Performance - In November, Chery's sales of new energy vehicles reached 116,794 units, marking a 50.1% increase year-on-year and achieving a "four consecutive months" growth [1]. - Cumulative sales from January to November exceeded 814,000 units, reflecting a year-on-year growth of 69.4% [1]. - The momentum suggests that annual sales of new energy vehicles are on track to approach one million units [1]. Group 2: Product Strategy - Chery's entry into the top three is attributed to its multi-brand and multi-technology product strategy, which covers a wide range of price segments and niche markets [3]. - The company has successfully launched several flagship models, including the A9L and T11, which have shown strong market performance, with T11 receiving over 38,000 orders within 24 hours of its launch [5]. - The introduction of new models has been frequent, with a strategy of launching competitive products almost monthly, catering to diverse consumer needs [5]. Group 3: Technological Advancements - Chery's sales growth is rooted in its substantial investment in R&D across traditional powertrains, new energy technologies, and smart systems [7]. - The company has developed a robust technical moat, with its Kunpeng Tianqing hybrid engine achieving a thermal efficiency of over 48%, placing it at a global leading level [7]. - Chery is also advancing in next-generation battery technology, with breakthroughs in solid-state batteries that have an energy density of 600Wh/kg, set for validation in 2027 [7]. Group 4: Global Expansion and Brand Positioning - Chery is not only focusing on domestic sales but is also accelerating the globalization of its new energy products and pushing for brand elevation into higher value segments [11]. - The company has received recognition in international markets, with models like the Tiggo 8 winning awards and achieving high safety ratings in Europe [11]. - The launch of the luxury hybrid off-road vehicle, Zongheng G700, in Dubai signifies Chery's ambition to establish a global brand presence in high-end technology [12]. Group 5: Market Strategy and Brand Development - Chery's product lineup spans from mainstream to high-end segments, creating a complete brand pyramid that avoids competition in a single price range [14]. - The company is leveraging its technological capabilities to explore growth opportunities across different market segments, both domestically and internationally [14]. - Chery's long-term strategy emphasizes the importance of technological accumulation and systematic product development, positioning it for sustained leadership in the new energy vehicle sector [14].

Core Insights - Chery Group reported a significant increase in automotive sales, with 272,500 vehicles sold in November, including a 50.1% year-on-year growth in new energy vehicles, marking a historical high [1] - The company has maintained its position as the leading exporter of Chinese automobiles, with exports exceeding 100,000 units for seven consecutive months [1] Sales Performance - In November, Chery's new energy vehicle sales reached 116,800 units, a 50.1% year-on-year increase, contributing to a cumulative sales figure of 814,700 units for the first eleven months, reflecting a 69.4% year-on-year growth [1] - Chery's market share in the new energy vehicle sector rose to 6.5%, with a year-on-year growth of 54.0% and a month-on-month increase of 6.3% [1] Product Strategy - Chery has developed a comprehensive product matrix covering all price segments and scenarios, with flagship models like the A9L and T11 performing exceptionally well [2] - The company has strategically positioned itself in niche markets, with models like the G700 and iCAR V23 leading in their respective segments [2] Global Expansion - Chery's export figures reached 136,700 units in November, a 30.3% year-on-year increase, with a total of 1,199,600 units exported in the first eleven months [3] - The company has successfully launched models like the Tiggo8 hybrid in international markets, achieving recognition and certifications that enhance its global competitiveness [3] Strategic Development - Chery's growth is attributed to a closed-loop strategy that integrates research, development, and market feedback, enhancing its technological capabilities across various energy solutions [4] - The company is pursuing a dual-track strategy of "new energy + new fuel," ensuring stable profits from traditional fuel vehicles to support new energy research and development [4] Future Growth Initiatives - Chery's "three growth curves" strategy focuses on electric and intelligent vehicle development, expanding user scenarios, and leveraging AI technology for robotics [5] - The company aims to extend its automotive technology into the robotics sector, creating a dual-terminal ecosystem that combines vehicles and robots [5][6]