Core Viewpoint - The launch of the "Market Position Certification Service" aims to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their market strength and credibility, providing a standardized third-party evaluation system to enhance their visibility and competitiveness [1][2]. Group 1: Service Overview - The "Market Position Certification Service" consists of two main modules: 1. Market Share Evaluation Service, which calculates the sales volume or value of a product in relation to its market share, providing reports that can enhance the success rate of project applications [2]. 2. Market Position Evaluation Service, which assesses companies based on various dimensions such as innovation, sales rankings, and customer base, offering compliance support for advertising and reducing promotional risks [2]. Group 2: Industry Impact - The service aligns with national policies aimed at promoting high-quality development of SMEs, providing a clear positioning tool in a complex market environment and supporting the establishment of a more transparent and trustworthy business ecosystem [3]. - The collaboration between the China SME Association and Ant Group's Sesame Credit is seen as a significant upgrade to the existing strength marking system, enhancing the authority and credibility of the certification process [3].

Core Insights - A new "Market Position Certification Service" has been launched to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their market strength, developed by the China Association of Small and Medium Enterprises and Ant Group's Sesame Credit [1][3] Group 1: Service Overview - The service aims to convert a company's market performance into a widely recognized "strength ID," providing a third-party evaluation system that is objective and fair [1][3] - It includes two main modules: 1. Market Share Evaluation Service, which calculates the sales volume of a product in its market segment and provides a "Market Share Analysis Report" and a "Leading Market Share Certificate" [3] 2. Market Position Evaluation Service, which assesses a company's market position through various dimensions and issues a "Market Position Analysis Report" and a "Market Position Confirmation Letter" [3][4] Group 2: Industry Impact - The service is designed to help SMEs overcome the pain point of lacking authoritative proof of their market strength, which can hinder their ability to apply for projects and promote their brands [3][4] - The initiative aligns with national policies aimed at promoting high-quality development of SMEs, providing a mechanism to enhance transparency and trust in the business environment [5]