Core Viewpoint - The "Zhongshan Xiangnong" regional brand successfully showcased its unique agricultural products in Shenzhen, attracting significant consumer interest and sales during the "Zhongshan Goods Go Global" event [3][4][5]. Group 1: Event Overview - The event took place at the Happy Harbor Ferris Wheel Square in Shenzhen on February 7-8 [2][5]. - The "Zhongshan Xiangnong" brand presented nearly a hundred distinctive agricultural products, highlighting the culinary delights of Zhongshan [6][7]. Group 2: Popular Products - The "Yifeng cured meat rice" became a highlight, drawing long queues as it featured a combination of Yifeng sausages, cured meat, and high-quality rice, praised for its rich flavor and texture [14][15][16]. - Other popular items included freshly prepared "Shiqi pigeon" and "Crispy fish," which received positive feedback from consumers for their taste and quality [18][19][20]. Group 3: Unique Fruits - Rare tropical fruits like "Chocolate pudding fruit" and "Finger lime" gained popularity, selling out quickly with 500 kilograms sold on the first day [30][33]. - The "Chocolate pudding fruit" was noted for its unique taste, combining chocolate and banana flavors, while the "Finger lime" was appreciated for its refreshing taste and visual appeal [35][36][40]. Group 4: Sales Strategy - The brand adopted a dual online and offline sales strategy, utilizing platforms like Douyin, WeChat, and JD to reach a broader audience [42][46]. - The online sales of Zhongshan's specialty products, including cured meats and Shiqi pigeon, were well-received, indicating a strong market demand [47]. Group 5: Future Plans - The "Zhongshan Xiangnong" brand aims to continue enhancing its quality and brand presence, promoting Zhongshan agricultural products beyond the local market to the Greater Bay Area and nationwide [50][56][59].

Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition and sales event aims to promote local agricultural products to a broader market, enhancing the visibility of regional brands and enriching the national dining table [2][4][25]. Group 1: Event Overview - The exhibition showcased over a hundred quality agricultural products under the "Zhongshan Xiangnong" regional public brand, utilizing a model of "display + tasting + sales negotiation" [3][4]. - The event attracted 13 companies, featuring local specialties such as Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum, with interactive experiences and tastings to engage consumers [6][7][8]. Group 2: Business Engagement - A key component of the event was the "Zhongshan Xiangnong" agricultural product supply and demand matching seminar, where dozens of buyers and agricultural representatives discussed brand development and collaboration [18][19]. - The Deputy Director of Zhongshan Agricultural and Rural Bureau highlighted Zhongshan as a core supply base for quality ingredients in the Greater Bay Area, emphasizing the growth of various agricultural sectors [23][25]. Group 3: Brand Development - The "Zhongshan Xiangnong" brand has gathered 100 high-standard agricultural products and is present on three major e-commerce platforms, reaching over 1.4 million audiences through new media [28][30]. - The brand aims to meet the demand for high-quality, organic products among consumers in the Greater Bay Area, with plans for further market expansion and collaboration with local agricultural enterprises [34][36]. Group 4: Strategic Partnerships - Several strategic cooperation agreements were signed during the event, including partnerships between Guangzhou Food Enterprise Association and Zhongshan Baishi Chicken Company, indicating practical outcomes for the "Zhongshan Xiangnong" brand [50][52]. - Buyers expressed strong interest in local products, with many indicating plans to establish procurement strategies following the event [59][61].