行囊里的故乡 味，奋斗路上 的"广货"情|新春 走基层_南方+_南 方plus 州，既是与同事 朋友相聚，又是 开启新一年的奋 斗。作为土生土 长的东莞人，他 为朋友们精心挑 选了几样最具特 色的东莞"广 货"，每一件都藏 着家乡的滋味和 新春的意头。 最占地方的，是 五盒厚街腊 肠。"厚街腊肠八 百多年历史，是 国家级非遗。"他 笑 道，"'肠'与'长'同 音，寓意长长久 久；油脂渗进米 饭，叫'家肥屋 润'。新的一年， 愿大家日子过得 滋润，事业长 红。" 厚街腊肠。 2月23日（农历正 月初七），东莞 南城，赵先生将 车尾箱塞得满满 当当。他要在大 年初七返回广 正月初七，"人 日"。这个被古人 视为"众生之 日"的特殊节气， 在岭南大地上有 着别样的温情。 在这个寓意万象 更新、开启新征 程的日子里，各 地返回工作城市 的洪流中，拖着 拉杆箱的年轻 人、背着双肩包 的中年人、抱着 孩子的父母—— 他们的脚步匆 匆，目的地是北 京、上海、杭 州、成都......是那 些承载着梦想与 打拼的城市。而 他们的行囊里， 除了换洗衣物， 更多的是来自广 东各地的"年 味"：清远鸡、揭 阳茶、茂名荔枝 干、东莞腊 ...

Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition and sales event aims to promote local agricultural products to a broader market, enhancing the visibility of regional brands and enriching the national dining table [2][4][25]. Group 1: Event Overview - The exhibition showcased over a hundred quality agricultural products under the "Zhongshan Xiangnong" regional public brand, utilizing a model of "display + tasting + sales negotiation" [3][4]. - The event attracted 13 companies, featuring local specialties such as Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum, with interactive experiences and tastings to engage consumers [6][7][8]. Group 2: Business Engagement - A key component of the event was the "Zhongshan Xiangnong" agricultural product supply and demand matching seminar, where dozens of buyers and agricultural representatives discussed brand development and collaboration [18][19]. - The Deputy Director of Zhongshan Agricultural and Rural Bureau highlighted Zhongshan as a core supply base for quality ingredients in the Greater Bay Area, emphasizing the growth of various agricultural sectors [23][25]. Group 3: Brand Development - The "Zhongshan Xiangnong" brand has gathered 100 high-standard agricultural products and is present on three major e-commerce platforms, reaching over 1.4 million audiences through new media [28][30]. - The brand aims to meet the demand for high-quality, organic products among consumers in the Greater Bay Area, with plans for further market expansion and collaboration with local agricultural enterprises [34][36]. Group 4: Strategic Partnerships - Several strategic cooperation agreements were signed during the event, including partnerships between Guangzhou Food Enterprise Association and Zhongshan Baishi Chicken Company, indicating practical outcomes for the "Zhongshan Xiangnong" brand [50][52]. - Buyers expressed strong interest in local products, with many indicating plans to establish procurement strategies following the event [59][61].

Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition will take place on December 26-27, showcasing local agricultural products to the Bay Area consumers [2][6][16]. Group 1: Event Details - The "Pin Xiangnong · Enjoy Lingnan" exhibition will be held at Xingzhong Square in Zhongshan [6][16]. - The event is organized by the Zhongshan Municipal Bureau of Agriculture and Rural Affairs and Zhongshan Agricultural Investment Development Co., Ltd. [3][7]. - The exhibition will feature the most representative products under the "Zhongshan Xiangnong" brand, aiming to enhance local agricultural product quality and increase farmers' income [4][7]. Group 2: Product Highlights - The "Zhongshan Xiangnong" brand has gathered 100 quality agricultural products, including Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum [11]. - Attendees will have the opportunity to taste freshly prepared local delicacies and explore creative ways to enjoy Zhongshan agricultural products [12][13]. Group 3: Business Opportunities - The first day of the event will include a production and sales matchmaking meeting, inviting buyers and channel partners to engage with local enterprises [16]. - Approximately 40 buyers have already registered for the event, indicating strong interest in local agricultural products [17][18]. Group 4: Event Schedule - The production and sales matchmaking meeting will take place on December 26 from 15:00 to 16:00 [21]. - The exhibition activities will occur on December 26 from 16:00 to 21:00 and on December 27 from 14:00 to 21:00 [23][24].