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特色“广货”美味动人!“中山香农”在深圳热销出圈
Nan Fang Nong Cun Bao· 2026-02-09 03:31
Core Viewpoint - The "Zhongshan Xiangnong" regional brand successfully showcased its unique agricultural products in Shenzhen, attracting significant consumer interest and sales during the "Zhongshan Goods Go Global" event [3][4][5]. Group 1: Event Overview - The event took place at the Happy Harbor Ferris Wheel Square in Shenzhen on February 7-8 [2][5]. - The "Zhongshan Xiangnong" brand presented nearly a hundred distinctive agricultural products, highlighting the culinary delights of Zhongshan [6][7]. Group 2: Popular Products - The "Yifeng cured meat rice" became a highlight, drawing long queues as it featured a combination of Yifeng sausages, cured meat, and high-quality rice, praised for its rich flavor and texture [14][15][16]. - Other popular items included freshly prepared "Shiqi pigeon" and "Crispy fish," which received positive feedback from consumers for their taste and quality [18][19][20]. Group 3: Unique Fruits - Rare tropical fruits like "Chocolate pudding fruit" and "Finger lime" gained popularity, selling out quickly with 500 kilograms sold on the first day [30][33]. - The "Chocolate pudding fruit" was noted for its unique taste, combining chocolate and banana flavors, while the "Finger lime" was appreciated for its refreshing taste and visual appeal [35][36][40]. Group 4: Sales Strategy - The brand adopted a dual online and offline sales strategy, utilizing platforms like Douyin, WeChat, and JD to reach a broader audience [42][46]. - The online sales of Zhongshan's specialty products, including cured meats and Shiqi pigeon, were well-received, indicating a strong market demand [47]. Group 5: Future Plans - The "Zhongshan Xiangnong" brand aims to continue enhancing its quality and brand presence, promoting Zhongshan agricultural products beyond the local market to the Greater Bay Area and nationwide [50][56][59].
郭文海尹念红出席“广货行天下·中山百货进深圳”活动:带着“中山好物”和中山人民深情厚意来 欢迎深圳市民多到中山走走看看
Xin Lang Cai Jing· 2026-02-08 02:03
Core Viewpoint - The event "Guanghuo Hang Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote integration and collaboration between Zhongshan and Shenzhen, showcasing local products and culture to enhance consumer engagement and regional development [1][3]. Group 1: Event Overview - The event was launched on February 7, supported by various government departments and aimed at promoting Zhongshan's products in Shenzhen [1]. - It features over 2,000 square meters of exhibition space with seven themed areas, showcasing more than 260 companies and their products [7]. Group 2: Government Support and Objectives - Zhongshan's leadership emphasizes the importance of this event in fulfilling provincial directives and enhancing the integration of the two cities [3]. - The event is seen as a practical measure to foster consumer engagement and collaborative development between the cities [5]. Group 3: Economic Impact - The event includes a signing ceremony for 36 procurement projects, totaling 3 billion yuan, indicating strong economic collaboration between the two regions [9]. - The participation of over 150 manufacturing companies highlights Zhongshan's industrial capabilities, with products spanning various sectors including robotics and medical devices [7].
“广货行天下”中山百货走进深圳,郭文海表示:我们带着“中山好物”来,更是带着中山人民的深情厚意来
Xin Lang Cai Jing· 2026-02-07 17:44
Core Viewpoint - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote integration and collaboration between Zhongshan and Shenzhen, showcasing Zhongshan's products and culture to Shenzhen residents [1][3]. Group 1: Event Overview - The event was launched on February 7, supported by various government departments and aimed at enhancing the integration of Zhongshan and Shenzhen [1]. - The event features over 2,000 square meters of exhibition space with seven themed areas, showcasing more than 260 companies and their products [6]. Group 2: Government and Leadership Involvement - Zhongshan's leadership emphasized the importance of this event in promoting local products and fostering a sense of community between the two cities [3]. - Officials from both cities participated in the event, highlighting the collaborative efforts to enhance economic ties and consumer engagement [5][8]. Group 3: Product and Industry Highlights - The "Intelligent Manufacturing Zhongshan" section attracted over 150 manufacturing companies, presenting more than 400 products in fields such as robotics and medical devices [6]. - A variety of local agricultural products were showcased, including over 100 items from Zhongshan's agricultural sector [6]. Group 4: Economic Impact - The event facilitated 36 contracts between enterprises from both cities, with a total value of 3 billion yuan [8].
“广货行天下·中山百货进深圳”活动启幕
Xin Lang Cai Jing· 2026-02-07 13:35
Core Viewpoint - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote the integration of Shenzhen and Zhongshan, showcasing local products and facilitating business cooperation with a total of 36 signed projects worth 3 billion yuan [1][4]. Group 1: Event Overview - The event is hosted by the Zhongshan Municipal Government and focuses on deepening the integration of Shenzhen and Zhongshan [4]. - It features a variety of activities, including a showcase of Zhongshan's manufacturing capabilities, cultural attractions, and consumer experiences [4]. Group 2: Key Highlights - The event includes seven thematic sections, such as "Charming Zhongshan," which highlights urban planning, business environment, and public services [4]. - "Smart Manufacturing Zhongshan" showcases over 400 products from more than 150 manufacturing companies, including robots and medical devices [4]. - The "Culinary Zhongshan" section features over 100 local agricultural products, with interactive experiences like tasting and live cooking demonstrations [4][5]. Group 3: Economic Impact - A total of 36 procurement projects were signed during the event, amounting to 3 billion yuan, indicating strong economic collaboration between the two cities [1]. - The event also promotes tourism with the introduction of 2 million yuan in cultural tourism consumption vouchers [4]. Group 4: Cultural and Community Engagement - The event includes traditional performances and showcases local heritage, enhancing community engagement and cultural exchange [5]. - Online and offline promotional activities are integrated, including a live streaming session to foster collaboration between artisans from both cities [5].
有展位半天清仓!“中山香农”亮相深圳引购物热潮
Nan Fang Nong Cun Bao· 2026-02-07 12:31
Core Viewpoint - The "Zhongshan Fragrance Farmers" showcased a variety of local agricultural products at the "Guangdong Goods Go Global: Zhongshan Department Store Enters Shenzhen" event, attracting significant consumer interest and sales in Shenzhen [2][21]. Group 1: Event Overview - The event took place on February 7 at the Happy Harbor Ferris Wheel Square in Shenzhen, organized by the Zhongshan Municipal Government, and lasted for two days [2][3]. - It aimed to provide Shenzhen residents with a one-stop shopping experience for New Year goods, resulting in a bustling atmosphere and high popularity for "Zhongshan Department Store" [3][24]. Group 2: Product Highlights - The "Zhongshan Fragrance Farmers" presented nearly 100 specialty agricultural products, including items like Yao Kuo rice, Shiqi pigeon, and crispy fish [10][12]. - Interactive activities such as tasting sessions and live demonstrations of pigeon preparation attracted large crowds, with many residents queuing to participate [12][24]. Group 3: Sales Performance - Notably, the "Zhongshan Fragrance Farmers" previously achieved strong sales in Shenzhen, with products like crispy fish and Shenshan pineapple receiving positive feedback during past exhibitions [18][19]. - On the opening day of the event, 500 kilograms of unique tropical fruits, including chocolate pudding fruit and finger lemons, sold out quickly, indicating high consumer demand [17][18]. Group 4: Strategic Importance - This event is a key part of the "Guangdong Goods Go Global" promotional series, exemplifying the industrial collaboration and resource sharing between Shenzhen and Zhongshan [21][22]. - The opening of the Shenzhen-Zhongshan Corridor is facilitating the accelerated entry of high-quality Zhongshan agricultural products into the Shenzhen market, enhancing consumer access to local flavors [22].
中山好物亮相深圳 跨珠江消费同城化
Core Insights - The event "Guanghuo Goes Global: Zhongshan Goods Enter Shenzhen" marks a shift in the approach to regional commerce, showcasing a wide range of products from Zhongshan in Shenzhen, including home appliances, furniture, and food [2] - The event facilitated the signing of 36 procurement and sales projects between enterprises from both cities, with a total value of 3 billion yuan [2] Group 1: Economic Impact - Zhongshan's tourism revenue reached 26.9 billion yuan in 2025, reflecting a year-on-year growth of 13.9%, with retail sales increasing by 3.4% [3] - The event featured over 100 agricultural specialty products from Zhongshan, including local delicacies that attract tourists from Shenzhen [3] Group 2: Product Offerings - The event included live demonstrations of local cuisine, such as freshly made pigeon and chrysanthemum sashimi, with significant sales reported [4] - Zhongshan showcased over 400 new products from more than 150 manufacturing companies, including innovative technology items like robots and smart home appliances [4] Group 3: Housing Opportunities - The event introduced housing options for Shenzhen residents, including rental and sale properties in Zhongshan, with significant price advantages compared to Shenzhen [5] - A three-bedroom apartment in Ma'anshan Island is offered at a monthly rent of 1,700 yuan, while similar properties in Shenzhen can cost up to 10,000 yuan [5] Group 4: Transportation and Integration - The opening of the Shenzhen-Zhongshan Bridge has significantly improved connectivity, with an average daily traffic of 89,000 vehicles and a 1.8-fold increase in cross-city truck traffic [7] - Public transport options have expanded, with over 30 bus routes facilitating easy access between the two cities [8] Group 5: Industrial and Innovation Collaboration - Zhongshan is actively transforming its industrial landscape, having repurposed over 53,000 acres of inefficient industrial land for modern industrial parks [9] - Collaborative initiatives have led to the establishment of the Huawei (Zhongshan) AI Promotion Center, fostering partnerships between 37 Shenzhen companies and Zhongshan's digital transformation efforts [9]
签约额达30亿元!“广货行天下・中山百货进深圳”活动启动
Nan Fang Du Shi Bao· 2026-02-07 08:12
Core Viewpoint - The "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" event aims to deepen the integration between Shenzhen and Zhongshan, showcasing local manufacturing strength and enhancing consumer experience through a two-day shopping and cultural event [1][3]. Group 1: Event Overview - The event took place from February 7 to 8, 2023, at the Happy Harbor Ferris Wheel Square in Bao'an District, Shenzhen [1]. - It featured a series of activities including the "Please Come to Zhongshan for the New Year" cultural tourism event and facilitated 36 business agreements between enterprises from both cities, totaling 3 billion yuan [3]. Group 2: Exhibition Highlights - The exhibition included seven thematic sections showcasing Zhongshan's strengths, such as urban planning, business environment, and public services, highlighting over 40,000 acres of reserved industrial space and 800 government services [5]. - The "Smart Manufacturing Zhongshan" section displayed over 400 products from more than 150 manufacturing companies, including innovations in robotics and medical devices [5]. - The "Culinary Zhongshan" area featured over 100 local agricultural products and interactive experiences, driving consumer engagement through tasting events and promotional activities [5]. Group 3: Online and Offline Promotion - The event utilized online platforms like Alibaba, Douyin, and Kuaishou for live streaming sales, engaging over 20 influencers to broaden the reach of Zhongshan products [7]. - A "Craftsmanship Selection" live broadcast area was set up to promote collaboration between Shenzhen and Zhongshan's industries, enhancing technological cooperation and quality development [7]. Group 4: Economic Impact - This initiative is part of the broader "Guanghuo Xing Tianxia" campaign, promoting resource sharing and complementary advantages between Shenzhen and Zhongshan, contributing to the high-quality economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [7].
广货行天下!“中山香农”将亮相上海滩
Nan Fang Nong Cun Bao· 2026-01-29 03:35
广货行天 下!"中山香 农"将亮相上海 滩_南方+_南方 plus 上海的朋友,你 们的"年味雷 达"该响了!中 山的黄圃腊味、 小榄脆肉鲩、非 遗杏仁饼…即将 组团"空降"上 海!1月30日至2 月9日,"中山香 农"品牌将亮相 首届浦东中国年 味节,此外在1 月31日至2月2日 期间,品牌还将 同步参与"广货 行天下,中山百 货进上海"推广 活动。岭南年 味、限定福袋、 免费试吃…快来 赴约吧! 风味,全面展现 中山农业特色。 现场还设有20款 产品试吃区,供 观众品鉴。 据了解,"中山 香农"是中山市 农业领域综合性 区域品牌,目前 已吸纳62家企 业、100个产 品,涵盖当地最 具代表性的特色 农产品。此次活 动响应"品特 产、寻年味"号 召,是"媒体 +"赋能农产品市 场建设、推 动"广货"走向更 广阔市场的一次 重要实践。 活动现场,"中 山香农"将携7家 龙头企业参展, 推出6大类、43 款主打产品,除 黄圃腊味、石岐 鸽、脆肉鲩等经 典特产外,亦包 含非遗糕点与火 龙果冻干等新式 部分"中山香农"农产品。 值得关注的是, 此次中山香农特 别推出 6 款新年 福袋礼盒装及春 夏秋冬四季限定 福袋 ...
产销对接火热!中山香农优质农产品湾区展销会举行
Nan Fang Nong Cun Bao· 2025-12-27 01:04
Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition and sales event aims to promote local agricultural products to a broader market, enhancing the visibility of regional brands and enriching the national dining table [2][4][25]. Group 1: Event Overview - The exhibition showcased over a hundred quality agricultural products under the "Zhongshan Xiangnong" regional public brand, utilizing a model of "display + tasting + sales negotiation" [3][4]. - The event attracted 13 companies, featuring local specialties such as Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum, with interactive experiences and tastings to engage consumers [6][7][8]. Group 2: Business Engagement - A key component of the event was the "Zhongshan Xiangnong" agricultural product supply and demand matching seminar, where dozens of buyers and agricultural representatives discussed brand development and collaboration [18][19]. - The Deputy Director of Zhongshan Agricultural and Rural Bureau highlighted Zhongshan as a core supply base for quality ingredients in the Greater Bay Area, emphasizing the growth of various agricultural sectors [23][25]. Group 3: Brand Development - The "Zhongshan Xiangnong" brand has gathered 100 high-standard agricultural products and is present on three major e-commerce platforms, reaching over 1.4 million audiences through new media [28][30]. - The brand aims to meet the demand for high-quality, organic products among consumers in the Greater Bay Area, with plans for further market expansion and collaboration with local agricultural enterprises [34][36]. Group 4: Strategic Partnerships - Several strategic cooperation agreements were signed during the event, including partnerships between Guangzhou Food Enterprise Association and Zhongshan Baishi Chicken Company, indicating practical outcomes for the "Zhongshan Xiangnong" brand [50][52]. - Buyers expressed strong interest in local products, with many indicating plans to establish procurement strategies following the event [59][61].
吃货看过来!“中山香农”优质农产品湾区展销会邀您打卡
Nan Fang Nong Cun Bao· 2025-12-23 16:00
Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition will take place on December 26-27, showcasing local agricultural products to the Bay Area consumers [2][6][16]. Group 1: Event Details - The "Pin Xiangnong · Enjoy Lingnan" exhibition will be held at Xingzhong Square in Zhongshan [6][16]. - The event is organized by the Zhongshan Municipal Bureau of Agriculture and Rural Affairs and Zhongshan Agricultural Investment Development Co., Ltd. [3][7]. - The exhibition will feature the most representative products under the "Zhongshan Xiangnong" brand, aiming to enhance local agricultural product quality and increase farmers' income [4][7]. Group 2: Product Highlights - The "Zhongshan Xiangnong" brand has gathered 100 quality agricultural products, including Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum [11]. - Attendees will have the opportunity to taste freshly prepared local delicacies and explore creative ways to enjoy Zhongshan agricultural products [12][13]. Group 3: Business Opportunities - The first day of the event will include a production and sales matchmaking meeting, inviting buyers and channel partners to engage with local enterprises [16]. - Approximately 40 buyers have already registered for the event, indicating strong interest in local agricultural products [17][18]. Group 4: Event Schedule - The production and sales matchmaking meeting will take place on December 26 from 15:00 to 16:00 [21]. - The exhibition activities will occur on December 26 from 16:00 to 21:00 and on December 27 from 14:00 to 21:00 [23][24].