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特色“广货”美味动人!“中山香农”在深圳热销出圈
Nan Fang Nong Cun Bao· 2026-02-09 03:31
Core Viewpoint - The "Zhongshan Xiangnong" regional brand successfully showcased its unique agricultural products in Shenzhen, attracting significant consumer interest and sales during the "Zhongshan Goods Go Global" event [3][4][5]. Group 1: Event Overview - The event took place at the Happy Harbor Ferris Wheel Square in Shenzhen on February 7-8 [2][5]. - The "Zhongshan Xiangnong" brand presented nearly a hundred distinctive agricultural products, highlighting the culinary delights of Zhongshan [6][7]. Group 2: Popular Products - The "Yifeng cured meat rice" became a highlight, drawing long queues as it featured a combination of Yifeng sausages, cured meat, and high-quality rice, praised for its rich flavor and texture [14][15][16]. - Other popular items included freshly prepared "Shiqi pigeon" and "Crispy fish," which received positive feedback from consumers for their taste and quality [18][19][20]. Group 3: Unique Fruits - Rare tropical fruits like "Chocolate pudding fruit" and "Finger lime" gained popularity, selling out quickly with 500 kilograms sold on the first day [30][33]. - The "Chocolate pudding fruit" was noted for its unique taste, combining chocolate and banana flavors, while the "Finger lime" was appreciated for its refreshing taste and visual appeal [35][36][40]. Group 4: Sales Strategy - The brand adopted a dual online and offline sales strategy, utilizing platforms like Douyin, WeChat, and JD to reach a broader audience [42][46]. - The online sales of Zhongshan's specialty products, including cured meats and Shiqi pigeon, were well-received, indicating a strong market demand [47]. Group 5: Future Plans - The "Zhongshan Xiangnong" brand aims to continue enhancing its quality and brand presence, promoting Zhongshan agricultural products beyond the local market to the Greater Bay Area and nationwide [50][56][59].
郭文海尹念红出席“广货行天下·中山百货进深圳”活动:带着“中山好物”和中山人民深情厚意来 欢迎深圳市民多到中山走走看看
Xin Lang Cai Jing· 2026-02-08 02:03
Core Viewpoint - The event "Guanghuo Hang Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote integration and collaboration between Zhongshan and Shenzhen, showcasing local products and culture to enhance consumer engagement and regional development [1][3]. Group 1: Event Overview - The event was launched on February 7, supported by various government departments and aimed at promoting Zhongshan's products in Shenzhen [1]. - It features over 2,000 square meters of exhibition space with seven themed areas, showcasing more than 260 companies and their products [7]. Group 2: Government Support and Objectives - Zhongshan's leadership emphasizes the importance of this event in fulfilling provincial directives and enhancing the integration of the two cities [3]. - The event is seen as a practical measure to foster consumer engagement and collaborative development between the cities [5]. Group 3: Economic Impact - The event includes a signing ceremony for 36 procurement projects, totaling 3 billion yuan, indicating strong economic collaboration between the two regions [9]. - The participation of over 150 manufacturing companies highlights Zhongshan's industrial capabilities, with products spanning various sectors including robotics and medical devices [7].
“广货行天下”中山百货走进深圳,郭文海表示:我们带着“中山好物”来,更是带着中山人民的深情厚意来
Xin Lang Cai Jing· 2026-02-07 17:44
Core Viewpoint - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote integration and collaboration between Zhongshan and Shenzhen, showcasing Zhongshan's products and culture to Shenzhen residents [1][3]. Group 1: Event Overview - The event was launched on February 7, supported by various government departments and aimed at enhancing the integration of Zhongshan and Shenzhen [1]. - The event features over 2,000 square meters of exhibition space with seven themed areas, showcasing more than 260 companies and their products [6]. Group 2: Government and Leadership Involvement - Zhongshan's leadership emphasized the importance of this event in promoting local products and fostering a sense of community between the two cities [3]. - Officials from both cities participated in the event, highlighting the collaborative efforts to enhance economic ties and consumer engagement [5][8]. Group 3: Product and Industry Highlights - The "Intelligent Manufacturing Zhongshan" section attracted over 150 manufacturing companies, presenting more than 400 products in fields such as robotics and medical devices [6]. - A variety of local agricultural products were showcased, including over 100 items from Zhongshan's agricultural sector [6]. Group 4: Economic Impact - The event facilitated 36 contracts between enterprises from both cities, with a total value of 3 billion yuan [8].
“广货行天下·中山百货进深圳”活动启幕
Xin Lang Cai Jing· 2026-02-07 13:35
Core Viewpoint - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote the integration of Shenzhen and Zhongshan, showcasing local products and facilitating business cooperation with a total of 36 signed projects worth 3 billion yuan [1][4]. Group 1: Event Overview - The event is hosted by the Zhongshan Municipal Government and focuses on deepening the integration of Shenzhen and Zhongshan [4]. - It features a variety of activities, including a showcase of Zhongshan's manufacturing capabilities, cultural attractions, and consumer experiences [4]. Group 2: Key Highlights - The event includes seven thematic sections, such as "Charming Zhongshan," which highlights urban planning, business environment, and public services [4]. - "Smart Manufacturing Zhongshan" showcases over 400 products from more than 150 manufacturing companies, including robots and medical devices [4]. - The "Culinary Zhongshan" section features over 100 local agricultural products, with interactive experiences like tasting and live cooking demonstrations [4][5]. Group 3: Economic Impact - A total of 36 procurement projects were signed during the event, amounting to 3 billion yuan, indicating strong economic collaboration between the two cities [1]. - The event also promotes tourism with the introduction of 2 million yuan in cultural tourism consumption vouchers [4]. Group 4: Cultural and Community Engagement - The event includes traditional performances and showcases local heritage, enhancing community engagement and cultural exchange [5]. - Online and offline promotional activities are integrated, including a live streaming session to foster collaboration between artisans from both cities [5].
有展位半天清仓!“中山香农”亮相深圳引购物热潮
Nan Fang Nong Cun Bao· 2026-02-07 12:31
Core Viewpoint - The "Zhongshan Fragrance Farmers" showcased a variety of local agricultural products at the "Guangdong Goods Go Global: Zhongshan Department Store Enters Shenzhen" event, attracting significant consumer interest and sales in Shenzhen [2][21]. Group 1: Event Overview - The event took place on February 7 at the Happy Harbor Ferris Wheel Square in Shenzhen, organized by the Zhongshan Municipal Government, and lasted for two days [2][3]. - It aimed to provide Shenzhen residents with a one-stop shopping experience for New Year goods, resulting in a bustling atmosphere and high popularity for "Zhongshan Department Store" [3][24]. Group 2: Product Highlights - The "Zhongshan Fragrance Farmers" presented nearly 100 specialty agricultural products, including items like Yao Kuo rice, Shiqi pigeon, and crispy fish [10][12]. - Interactive activities such as tasting sessions and live demonstrations of pigeon preparation attracted large crowds, with many residents queuing to participate [12][24]. Group 3: Sales Performance - Notably, the "Zhongshan Fragrance Farmers" previously achieved strong sales in Shenzhen, with products like crispy fish and Shenshan pineapple receiving positive feedback during past exhibitions [18][19]. - On the opening day of the event, 500 kilograms of unique tropical fruits, including chocolate pudding fruit and finger lemons, sold out quickly, indicating high consumer demand [17][18]. Group 4: Strategic Importance - This event is a key part of the "Guangdong Goods Go Global" promotional series, exemplifying the industrial collaboration and resource sharing between Shenzhen and Zhongshan [21][22]. - The opening of the Shenzhen-Zhongshan Corridor is facilitating the accelerated entry of high-quality Zhongshan agricultural products into the Shenzhen market, enhancing consumer access to local flavors [22].
中山好物亮相深圳 跨珠江消费同城化
Core Insights - The event "Guanghuo Goes Global: Zhongshan Goods Enter Shenzhen" marks a shift in the approach to regional commerce, showcasing a wide range of products from Zhongshan in Shenzhen, including home appliances, furniture, and food [2] - The event facilitated the signing of 36 procurement and sales projects between enterprises from both cities, with a total value of 3 billion yuan [2] Group 1: Economic Impact - Zhongshan's tourism revenue reached 26.9 billion yuan in 2025, reflecting a year-on-year growth of 13.9%, with retail sales increasing by 3.4% [3] - The event featured over 100 agricultural specialty products from Zhongshan, including local delicacies that attract tourists from Shenzhen [3] Group 2: Product Offerings - The event included live demonstrations of local cuisine, such as freshly made pigeon and chrysanthemum sashimi, with significant sales reported [4] - Zhongshan showcased over 400 new products from more than 150 manufacturing companies, including innovative technology items like robots and smart home appliances [4] Group 3: Housing Opportunities - The event introduced housing options for Shenzhen residents, including rental and sale properties in Zhongshan, with significant price advantages compared to Shenzhen [5] - A three-bedroom apartment in Ma'anshan Island is offered at a monthly rent of 1,700 yuan, while similar properties in Shenzhen can cost up to 10,000 yuan [5] Group 4: Transportation and Integration - The opening of the Shenzhen-Zhongshan Bridge has significantly improved connectivity, with an average daily traffic of 89,000 vehicles and a 1.8-fold increase in cross-city truck traffic [7] - Public transport options have expanded, with over 30 bus routes facilitating easy access between the two cities [8] Group 5: Industrial and Innovation Collaboration - Zhongshan is actively transforming its industrial landscape, having repurposed over 53,000 acres of inefficient industrial land for modern industrial parks [9] - Collaborative initiatives have led to the establishment of the Huawei (Zhongshan) AI Promotion Center, fostering partnerships between 37 Shenzhen companies and Zhongshan's digital transformation efforts [9]
签约额达30亿元!“广货行天下・中山百货进深圳”活动启动
Nan Fang Du Shi Bao· 2026-02-07 08:12
Core Viewpoint - The "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" event aims to deepen the integration between Shenzhen and Zhongshan, showcasing local manufacturing strength and enhancing consumer experience through a two-day shopping and cultural event [1][3]. Group 1: Event Overview - The event took place from February 7 to 8, 2023, at the Happy Harbor Ferris Wheel Square in Bao'an District, Shenzhen [1]. - It featured a series of activities including the "Please Come to Zhongshan for the New Year" cultural tourism event and facilitated 36 business agreements between enterprises from both cities, totaling 3 billion yuan [3]. Group 2: Exhibition Highlights - The exhibition included seven thematic sections showcasing Zhongshan's strengths, such as urban planning, business environment, and public services, highlighting over 40,000 acres of reserved industrial space and 800 government services [5]. - The "Smart Manufacturing Zhongshan" section displayed over 400 products from more than 150 manufacturing companies, including innovations in robotics and medical devices [5]. - The "Culinary Zhongshan" area featured over 100 local agricultural products and interactive experiences, driving consumer engagement through tasting events and promotional activities [5]. Group 3: Online and Offline Promotion - The event utilized online platforms like Alibaba, Douyin, and Kuaishou for live streaming sales, engaging over 20 influencers to broaden the reach of Zhongshan products [7]. - A "Craftsmanship Selection" live broadcast area was set up to promote collaboration between Shenzhen and Zhongshan's industries, enhancing technological cooperation and quality development [7]. Group 4: Economic Impact - This initiative is part of the broader "Guanghuo Xing Tianxia" campaign, promoting resource sharing and complementary advantages between Shenzhen and Zhongshan, contributing to the high-quality economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [7].
广货行天下!“中山香农”将亮相上海滩
Nan Fang Nong Cun Bao· 2026-01-29 03:35
Core Viewpoint - The "Zhongshan Xiangnong" brand will participate in the first Pudong Chinese New Year Flavor Festival from January 30 to February 9, showcasing local agricultural products and promoting regional specialties to a broader market [3][4][9]. Group 1: Event Details - The "Zhongshan Xiangnong" brand will be featured at the Pudong Chinese New Year Flavor Festival, with activities scheduled from January 30 to February 9 [3]. - The brand will also participate in the "Guanghuo Xing Tianxia, Zhongshan Baohuo Jin Shanghai" promotional event from January 31 to February 2 [4]. - The event will include free tastings, limited edition gift bags, and a showcase of local flavors [4]. Group 2: Brand and Product Information - "Zhongshan Xiangnong" is a comprehensive regional brand in the agricultural sector of Zhongshan, currently involving 62 companies and 100 products, representing the most iconic local agricultural products [7]. - The brand will present 43 main products across six categories, including traditional specialties like Huangpu cured meat and new items such as non-heritage pastries and dragon fruit freeze-dried snacks [11]. - The event will feature a tasting area with 20 products available for attendees to sample [12]. Group 3: Special Offerings - The brand will launch six types of New Year gift boxes and seasonal limited edition gift bags, designed with exquisite packaging to highlight "quality New Year goods" [15][16]. - Additional promotional items such as thermos cups, refrigerator magnets, and canvas bags will be distributed to enhance the New Year experience for consumers [17].
产销对接火热!中山香农优质农产品湾区展销会举行
Nan Fang Nong Cun Bao· 2025-12-27 01:04
Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition and sales event aims to promote local agricultural products to a broader market, enhancing the visibility of regional brands and enriching the national dining table [2][4][25]. Group 1: Event Overview - The exhibition showcased over a hundred quality agricultural products under the "Zhongshan Xiangnong" regional public brand, utilizing a model of "display + tasting + sales negotiation" [3][4]. - The event attracted 13 companies, featuring local specialties such as Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum, with interactive experiences and tastings to engage consumers [6][7][8]. Group 2: Business Engagement - A key component of the event was the "Zhongshan Xiangnong" agricultural product supply and demand matching seminar, where dozens of buyers and agricultural representatives discussed brand development and collaboration [18][19]. - The Deputy Director of Zhongshan Agricultural and Rural Bureau highlighted Zhongshan as a core supply base for quality ingredients in the Greater Bay Area, emphasizing the growth of various agricultural sectors [23][25]. Group 3: Brand Development - The "Zhongshan Xiangnong" brand has gathered 100 high-standard agricultural products and is present on three major e-commerce platforms, reaching over 1.4 million audiences through new media [28][30]. - The brand aims to meet the demand for high-quality, organic products among consumers in the Greater Bay Area, with plans for further market expansion and collaboration with local agricultural enterprises [34][36]. Group 4: Strategic Partnerships - Several strategic cooperation agreements were signed during the event, including partnerships between Guangzhou Food Enterprise Association and Zhongshan Baishi Chicken Company, indicating practical outcomes for the "Zhongshan Xiangnong" brand [50][52]. - Buyers expressed strong interest in local products, with many indicating plans to establish procurement strategies following the event [59][61].
吃货看过来!“中山香农”优质农产品湾区展销会邀您打卡
Nan Fang Nong Cun Bao· 2025-12-23 16:00
Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition will take place on December 26-27, showcasing local agricultural products to the Bay Area consumers [2][6][16]. Group 1: Event Details - The "Pin Xiangnong · Enjoy Lingnan" exhibition will be held at Xingzhong Square in Zhongshan [6][16]. - The event is organized by the Zhongshan Municipal Bureau of Agriculture and Rural Affairs and Zhongshan Agricultural Investment Development Co., Ltd. [3][7]. - The exhibition will feature the most representative products under the "Zhongshan Xiangnong" brand, aiming to enhance local agricultural product quality and increase farmers' income [4][7]. Group 2: Product Highlights - The "Zhongshan Xiangnong" brand has gathered 100 quality agricultural products, including Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum [11]. - Attendees will have the opportunity to taste freshly prepared local delicacies and explore creative ways to enjoy Zhongshan agricultural products [12][13]. Group 3: Business Opportunities - The first day of the event will include a production and sales matchmaking meeting, inviting buyers and channel partners to engage with local enterprises [16]. - Approximately 40 buyers have already registered for the event, indicating strong interest in local agricultural products [17][18]. Group 4: Event Schedule - The production and sales matchmaking meeting will take place on December 26 from 15:00 to 16:00 [21]. - The exhibition activities will occur on December 26 from 16:00 to 21:00 and on December 27 from 14:00 to 21:00 [23][24].