行囊里的故乡 味，奋斗路上 的"广货"情|新春 走基层_南方+_南 方plus 州，既是与同事 朋友相聚，又是 开启新一年的奋 斗。作为土生土 长的东莞人，他 为朋友们精心挑 选了几样最具特 色的东莞"广 货"，每一件都藏 着家乡的滋味和 新春的意头。 最占地方的，是 五盒厚街腊 肠。"厚街腊肠八 百多年历史，是 国家级非遗。"他 笑 道，"'肠'与'长'同 音，寓意长长久 久；油脂渗进米 饭，叫'家肥屋 润'。新的一年， 愿大家日子过得 滋润，事业长 红。" 厚街腊肠。 2月23日（农历正 月初七），东莞 南城，赵先生将 车尾箱塞得满满 当当。他要在大 年初七返回广 正月初七，"人 日"。这个被古人 视为"众生之 日"的特殊节气， 在岭南大地上有 着别样的温情。 在这个寓意万象 更新、开启新征 程的日子里，各 地返回工作城市 的洪流中，拖着 拉杆箱的年轻 人、背着双肩包 的中年人、抱着 孩子的父母—— 他们的脚步匆 匆，目的地是北 京、上海、杭 州、成都......是那 些承载着梦想与 打拼的城市。而 他们的行囊里， 除了换洗衣物， 更多的是来自广 东各地的"年 味"：清远鸡、揭 阳茶、茂名荔枝 干、东莞腊 ...

Group 1: Festive Atmosphere - The upcoming Spring Festival is marked by vibrant decorations and cultural activities across various regions, enhancing the festive spirit [4][5][7] - In Tianjin, 59 unique light displays integrate local cultural elements, while Chengdu showcases dynamic light technology with traditional silk patterns [4] - In Yunnan, a park features a 15-meter tall flower peacock made from 200,000 flowers, creating a picturesque scene [4] Group 2: Market Activity and Consumer Engagement - Various regions are hosting diverse celebrations, including traditional performances and fun competitions, attracting large crowds [7] - In Ningxia, locals engage in traditional activities like writing Spring Festival couplets, while in Chongqing, fun contests such as pig-catching and chicken-catching are popular [7] Group 3: Pre-Festival Market Dynamics - Specialty markets are bustling with consumers purchasing traditional goods, with local products and delicacies drawing significant attention [10] - In Guangdong, a promotional campaign is underway to boost consumption, offering vouchers and discounts to encourage spending [10] Group 4: Supply and Pricing Stability - The supply of essential goods is abundant, with stable prices reported across major markets as the festival approaches [12][16] - Recent data indicates an increase in inventory levels for meat, oil, vegetables, eggs, and grains compared to early January [16] - Efficient logistics systems are in place to ensure smooth distribution of agricultural products, with measures taken to maintain price stability [18]

Group 1 - The "Guangdong Goods Going Global" initiative has been included in the Guangdong provincial government work report, attracting widespread attention from various sectors [6][7] - The initiative started on January 15, with a series of innovative practices being implemented, including the global sales of products like Chen Village's annual oranges and Maoming's tilapia [8][9] - The establishment of the first strawberry facility cultivation demonstration point in Guangzhou marks a significant step in agricultural technology and rural revitalization efforts [11][14] Group 2 - The "Media + Shared Factory" model is empowering the "Guangdong Goods Going Global" initiative, with events like the culinary competition and promotional activities for the "High Gui Big Shrimp" showcasing local products [21][24][28] - The "Guangdong Goods Going Global" exhibition in Shanghai saw the rapid sale of traditional cured meats from Huangpu, highlighting the demand for high-quality local products during the peak purchasing season [30][32][33] Group 3 - Weather conditions in Guangdong are expected to fluctuate, with temperatures rising before a new cold front arrives, impacting agricultural activities [36][39]

中山与上海，商缘绵长，百年交辉。 1917年10月20日，上海南京路浙江路口，由香山（今中山）商人马应彪创立的先施公司隆重开业。"万 国货物云集，笙歌悦耳"的盛况一时轰动沪上，也正式宣告了中国内陆首家环球百货的诞生。其后，同 样由香山商人创办的永安公司、新新公司、大新公司也相继在上海落成开业。四大百货风云沪上、声震 天下，共同开创了中国现代百货业的先河。 如今，中山百货携潮入沪，再度激荡双城百年商脉。 1月31日，由中共广东省委宣传部、广东省工业和信息化厅、上海现代服务业联合会指导，中山市人民 政府主办的"广货行天下·中山百货进上海"启动仪式在上海市浦东新区EKA天物空间创意园铜堡空间举 行，标志着2026年中山市首场"城市形象宣传+特色产品促销"活动拉开序幕。 本次活动紧扣春节前黄金消费期，依托"广货行天下"春季行动，分别于1月31日至2月1日在浦东新区 EKA天物空间创意园、1月31日至2月2日在虹口区瑞虹新天地太阳宫设置线下会场。 活动打造出"第一会场领航+第二会场联动+热闹惠周末"的特色模式，搭建了线下中山优品活动区，围 绕家电、家具、消费电子、服装、日化、食品、文旅等领域，分类打造"魅力中山""智造 ...

"中山香农"沪上 贺岁，广货年味 行销上海_南方 +_南方plus 1月31日至2月2 日，"广货行天 下·中山百货进 上海"活动在上 海市浦东新区 EKA天物创意园 和虹口市瑞红新 天地太阳宫举 办。中山市农业 区域公用品 牌"中山香农"携 黄圃腊味、神湾 菠萝、东升脆肉 鲩等多款地标农 产品首次集中亮 相上海，旨在通 过长三角核心市 场提升品牌辐射 力。 本次参展汇集了 中山市农业投资 发展有限公司、 "中山香农"品牌亮相上海。 广东葡口科技实 业有限公司、中 山新洋水产食品 有限公司、咀香 园食品（中山） 有限公司、广东 省中山食品进出 口有限公司、广 东美怡乐食品有 限公司以及民众 浪网经济贸易有 限公司等7家本 地农业龙头企 业，共推出腊 此外，自1月30 日至2月9日，品 牌还将同步参 与"广货行天 下"广东特色农 产品进上海营销 活动，在首届浦 东中国年味节进 行持续展销，进 一步拓展品牌影 响力。 此次活动不仅是 产品展销，更是 中山农业品牌跨 区域传播的重要 尝试。展望未 来，品牌将持续 以品质与文化为 核心，深化长三 角市场布局。线 上，计划拓展电 商平台、开展内 容营销，讲述中 山农产品 ...

Group 1 - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shanghai" was launched on January 31, 2023, in Shanghai, aiming to promote Zhongshan's products and culture [1] - The event featured nearly 300 Zhongshan enterprises showcasing around 800 quality "Zhongshan-made" products, including food, home appliances, daily chemicals, clothing, and consumer electronics [1] - The event attracted local consumers with unique Zhongshan delicacies, such as Shiqi pigeon and edible chrysanthemums, enhancing the cultural exchange between Zhongshan and Shanghai [1] Group 2 - The event is strategically timed before the Spring Festival, capitalizing on the peak consumption period, and is part of the "Guanghuo Xing Tianxia" spring campaign [2] - It marks the beginning of Zhongshan's first "city image promotion + featured product sales" activity, scheduled to run from January 31 to February 2, 2023, across multiple venues in Shanghai [2]

Core Insights - The event "Guanghuo Hang Tianxia: Zhongshan Department Store Enters Shanghai" marks the launch of Zhongshan's first promotional activity for city image and specialty products in 2026, coinciding with the peak consumption period before the Spring Festival [1] Group 1: Event Overview - The event takes place from January 31 to February 1 in Pudong and from January 31 to February 2 in Hongkou, featuring a unique model of "First Venue Leadership + Second Venue Linkage + Lively Discount Weekend" [1] - It showcases six themed consumer exhibition areas, including "Charming Zhongshan," "Intelligent Manufacturing Zhongshan," "Zhongshan Design," "Cultural Tourism Zhongshan," "Livable Zhongshan," and "Zhongshan Fragrance Farmers," focusing on various sectors such as home appliances, furniture, consumer electronics, clothing, daily chemicals, food, and cultural tourism [1] Group 2: Participating Companies and Products - Nearly 300 representative enterprises from Zhongshan are participating, presenting around 800 high-quality "Zhongshan Manufacturing" products, including well-known companies like New Yichang Robotics, Changhong, TCL, and Galanz [1] - The "Intelligent Manufacturing Zhongshan" exhibition area features smart home appliances and trendy tech products aimed at attracting young consumers [1] Group 3: Consumer Engagement and Marketing Strategy - The event includes online live streaming for marketing and sales activities to reach a broader consumer base, alongside multiple specialty exhibition platforms across Shanghai [2] - A themed campaign titled "Capturing a Century of Warmth: Xiangshan People in Shanghai" runs from January 26 to February 26, inviting the public to submit historical records and materials reflecting the cultural ties between Zhongshan and Shanghai [2]

广货行天 下！"中山香 农"将亮相上海 滩_南方+_南方 plus 上海的朋友，你 们的"年味雷 达"该响了！中 山的黄圃腊味、 小榄脆肉鲩、非 遗杏仁饼…即将 组团"空降"上 海！1月30日至2 月9日，"中山香 农"品牌将亮相 首届浦东中国年 味节，此外在1 月31日至2月2日 期间，品牌还将 同步参与"广货 行天下，中山百 货进上海"推广 活动。岭南年 味、限定福袋、 免费试吃…快来 赴约吧！ 风味，全面展现 中山农业特色。 现场还设有20款 产品试吃区，供 观众品鉴。 据了解，"中山 香农"是中山市 农业领域综合性 区域品牌，目前 已吸纳62家企 业、100个产 品，涵盖当地最 具代表性的特色 农产品。此次活 动响应"品特 产、寻年味"号 召，是"媒体 +"赋能农产品市 场建设、推 动"广货"走向更 广阔市场的一次 重要实践。 活动现场，"中 山香农"将携7家 龙头企业参展， 推出6大类、43 款主打产品，除 黄圃腊味、石岐 鸽、脆肉鲩等经 典特产外，亦包 含非遗糕点与火 龙果冻干等新式 部分"中山香农"农产品。 值得关注的是， 此次中山香农特 别推出 6 款新年 福袋礼盒装及春 夏秋冬四季限定 福袋 ...

Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition and sales event aims to promote local agricultural products to a broader market, enhancing the visibility of regional brands and enriching the national dining table [2][4][25]. Group 1: Event Overview - The exhibition showcased over a hundred quality agricultural products under the "Zhongshan Xiangnong" regional public brand, utilizing a model of "display + tasting + sales negotiation" [3][4]. - The event attracted 13 companies, featuring local specialties such as Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum, with interactive experiences and tastings to engage consumers [6][7][8]. Group 2: Business Engagement - A key component of the event was the "Zhongshan Xiangnong" agricultural product supply and demand matching seminar, where dozens of buyers and agricultural representatives discussed brand development and collaboration [18][19]. - The Deputy Director of Zhongshan Agricultural and Rural Bureau highlighted Zhongshan as a core supply base for quality ingredients in the Greater Bay Area, emphasizing the growth of various agricultural sectors [23][25]. Group 3: Brand Development - The "Zhongshan Xiangnong" brand has gathered 100 high-standard agricultural products and is present on three major e-commerce platforms, reaching over 1.4 million audiences through new media [28][30]. - The brand aims to meet the demand for high-quality, organic products among consumers in the Greater Bay Area, with plans for further market expansion and collaboration with local agricultural enterprises [34][36]. Group 4: Strategic Partnerships - Several strategic cooperation agreements were signed during the event, including partnerships between Guangzhou Food Enterprise Association and Zhongshan Baishi Chicken Company, indicating practical outcomes for the "Zhongshan Xiangnong" brand [50][52]. - Buyers expressed strong interest in local products, with many indicating plans to establish procurement strategies following the event [59][61].

Core Viewpoint - The "Zhongshan Xiangnong" quality agricultural products exhibition will take place on December 26-27, showcasing local agricultural products to the Bay Area consumers [2][6][16]. Group 1: Event Details - The "Pin Xiangnong · Enjoy Lingnan" exhibition will be held at Xingzhong Square in Zhongshan [6][16]. - The event is organized by the Zhongshan Municipal Bureau of Agriculture and Rural Affairs and Zhongshan Agricultural Investment Development Co., Ltd. [3][7]. - The exhibition will feature the most representative products under the "Zhongshan Xiangnong" brand, aiming to enhance local agricultural product quality and increase farmers' income [4][7]. Group 2: Product Highlights - The "Zhongshan Xiangnong" brand has gathered 100 quality agricultural products, including Shiqi pigeon, Huangpu cured meat, and Xiaolan chrysanthemum [11]. - Attendees will have the opportunity to taste freshly prepared local delicacies and explore creative ways to enjoy Zhongshan agricultural products [12][13]. Group 3: Business Opportunities - The first day of the event will include a production and sales matchmaking meeting, inviting buyers and channel partners to engage with local enterprises [16]. - Approximately 40 buyers have already registered for the event, indicating strong interest in local agricultural products [17][18]. Group 4: Event Schedule - The production and sales matchmaking meeting will take place on December 26 from 15:00 to 16:00 [21]. - The exhibition activities will occur on December 26 from 16:00 to 21:00 and on December 27 from 14:00 to 21:00 [23][24].