Investment Rating - The report maintains a "Positive" investment rating for the sports footwear and apparel industry [6] Core Insights - The global sports footwear and apparel market is projected to reach $407.3 billion by 2024, with a CAGR of 4.6% from 2015 to 2024 [12][13] - The penetration rate of sports footwear and apparel is expected to reach 21.7% in 2024, with sports footwear at 45.7% and sports apparel at 15.7% [13] - The domestic market in China is expected to grow to 408.9 billion yuan by 2024, with a CAGR of 5.0% from 2019 to 2024, indicating a more favorable growth compared to the overall apparel sector [16] Summary by Sections 1. Market Growth and Trends - The global sports footwear and apparel market has shown resilience and is expected to grow steadily, with a significant increase in penetration rates [12][13] - In China, the market is also expanding, with a notable increase in the share of sports footwear and apparel within the overall footwear and apparel market [16] 2. Competitive Landscape - The global market is characterized by high concentration, with Nike and Adidas holding significant market shares of 13.4% and 8.2% respectively [44] - The CR10 (Cumulative Market Share of Top 10 Brands) in the global sports footwear and apparel market is 36.9% [44] - In China, the CR10 has reached 73%, with domestic brands gaining market share against international competitors [50] 3. Growth Drivers - National sports policies are increasingly supporting the industry, with infrastructure development and promotion of various sports [20][21] - There is a growing awareness of health among the population, leading to increased spending on sports and fitness [26][27] - The trend of consumption upgrading is driving the growth of niche sports segments, such as marathons and yoga [31][32] - The diversification of sportswear into everyday fashion (Athleisure) is expanding the market [36][41]