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研判2025!中国体育用品出海行业出口金额、细分市场、竞争格局及发展趋势分析:体育用品出口金额保持上升趋势,健身器械成为新的增长点[图]
Chan Ye Xin Xi Wang· 2025-10-08 00:36
体育用品从广义上是指主要用于体育活动并符合体育活动要求的一种特殊消费品的总称,包括体育竞 赛、运动训练、健身休闲以及体育教学等体育活动中所使用的各种体育用品。从狭义上是指专门用于体 育运动并符合运动项目规则的特殊消费品。它主要用于竞技体育中的运动竞赛和运动训练。体育用品根 据体育自身不同的特点和用途,可分为健身器材、校园体育器材、康体器材、竞赛项目用品、运动护 具、运动服饰、户外运动休闲用品、体育场馆、其它体育用品等。 体育用品分类 内容概要:中国体育用品在全球市场上展现出强劲的出口势头,主要得益于其在品牌建设、供应链效率 以及性价比方面的综合优势和竞争力。通过持续的品牌塑造和市场推广,中国体育用品企业成功树立了 一系列具有国际影响力的品牌。同时,中国在体育用品供应链的建设和管理上表现出极高的效率,从原 材料采购、生产制造到物流配送,整个流程的高效协同确保了产品的快速响应和稳定供应,大大提升了 市场竞争力。此外,中国体育用品以其高性价比优势在国际市场上脱颖而出,合理的价格结合优质的产 品性能,满足了不同市场和消费者群体的需求,进一步扩大了市场份额。根据中国海关数据,近几年, 体育用品对外贸易出现大幅度震荡,经 ...
重庆赛事“燃”动 激活城市新动能
Xin Hua Wang· 2025-10-04 00:22
原标题:重庆赛事"燃"动 激活城市新动能 当世界乒乓球职业大联盟(WTT)冠军赛的扣杀引来全场沸腾,62岁的乒乓球迷王健鼓掌呐喊; 当重庆马拉松(简称"重马")跑者在晨曦中起跑,从武汉来给丈夫助威的何琳琳打开手机查看哪里可以 用"重马"消费券吃到美食——重庆正以赛事为"钥",打开体育消费新空间,让群众活力与经济增长在赛 场内外迸发。 3月2日,2025重庆马拉松在重庆市南岸区南滨路海棠烟雨公园鸣枪开跑。新华社记者 刘潺 摄 群众有参与比赛的热情,源于生活圈中培养的运动习惯。据悉,重庆人均体育场地面积达3.22平方 米,城市社区基本实现"15分钟健身圈"。2024年,重庆共举办区县级以上赛事超2000场。WTT重庆冠 军赛期间,巴南区体育用品消费爆发式增长,乒乓球拍日销量达平日的15倍。 赛事连轴转 健身促消费 清晨六点半,重庆巴南区大江体育场就逐渐热闹起来。退休工人王健在跟老伙伴们打乒乓球,自从 参加了今年2月在家门口商圈举行的"'村踢踢'球王争霸赛",他就迷上了用运动跟年龄"较劲"。如今,他 每周参与三次社区乒乓球赛,还打算带着孙子参加11月的璧山马拉松亲子迷你跑。 "WTT冠军赛那周,乒乓球拍、运动服卖断 ...
重庆赛事“燃”动激活城市新动能
Xin Hua Wang· 2025-10-02 07:47
新华社重庆10月2日电 题:重庆赛事"燃"动激活城市新动能 新华社记者谷训 当世界乒乓球职业大联盟(WTT)冠军赛的扣杀引来全场沸腾,62岁的乒乓球迷王健鼓掌呐喊;当重 庆马拉松(简称"重马")跑者在晨曦中起跑,从武汉来给丈夫助威的何琳琳打开手机查看哪里可以 用"重马"消费券吃到美食——重庆正以赛事为"钥",打开体育消费新空间,让群众活力与经济增长在赛 场内外迸发。 全年无断档的赛事,让市民消费账单悄然变化。重庆市统计局数据显示,2025年1月至8月,重庆体育、 娱乐用品类零售额同比增长47.5%。全市95个免费或低收费公共体育场馆带动更多市民运动,"十四 五"期间,重庆经常参加体育锻炼的人数比例已达49.57%。骑行俱乐部主理人李娜观察到,市民消费正 从"买产品"向"买服务"转变。"现在周末带孩子骑行、徒步成新风尚,消费者既买装备也盼活动。" 激活 "吃住游",经济添引擎 赛事经济已成为重庆经济增长的新引擎。2025年,各大赛事"经济乘数效应"持续释放,上半年,全市举 办区县级以上体育赛事789场次,176万人次参赛,开展体育促消费活动179场次。 2025年WTT重庆冠军赛经济成绩亮眼:累计发放门票100 ...
工商银行:普惠“穿针引线” 产业“身披锦衣”
Group 1 - Industrial Bank has been innovating products and services to meet the financial needs of private clothing enterprises, enhancing the vitality of the garment manufacturing industry [1] - The "Su Chao" sports event has led to a surge in demand for sports apparel, with a local sports goods company reporting a daily shipment of 15,000 pieces [1] - The company faced challenges in raw material procurement funding, prompting Industrial Bank to provide a tailored financing solution, successfully issuing over 9 million yuan in loans [1] Group 2 - The Fumian Ecological Textile and Apparel Industrial Park in Guangxi has developed into a renowned denim production base, known as the "World Pants Capital" [2] - A local entrepreneur faced funding issues during a critical production period, which led to a temporary halt in operations [2] - Industrial Bank's timely intervention through the "Industrial e-loan" product provided nearly 10 million yuan in loans within a week, resolving the entrepreneur's urgent financial needs [2] Group 3 - The shoe manufacturing industry in Yanshi District, Henan, is being supported for technological innovation and product development [3] - A shoe factory has invested in automated knitting machines to enhance production efficiency, but faced financial pressure due to increasing order volumes [3] - Industrial Bank introduced the "Shoe and Hat Knitting Loan" to address the company's funding needs, resulting in a loan of 3 million yuan that boosted the company's confidence in product development [3]
美股异动|Lululemon夜盘跌约15.7%,关税冲击下再次下调全年业绩指引
Ge Long Hui· 2025-09-05 01:08
Core Insights - Lululemon's stock dropped approximately 15.7% to $173.77 following the release of its Q2 earnings report [1] Financial Performance - Revenue for Q2 increased by 7% year-over-year to $2.53 billion, slightly below the expected $2.54 billion [1] - Net profit decreased by 5% year-over-year to $371 million, translating to earnings per share of $3.10, which exceeded market expectations of $2.88 [1] - Gross margin declined by 1.1 percentage points to 58.5% [1] - Same-store sales growth was 1%, falling short of the anticipated 2.2%, with a 4% decline in same-store sales in the Americas [1] Future Guidance - The company expects tariffs to reduce its annual profit by $240 million [1] - Lululemon has lowered its full-year earnings guidance, now projecting earnings per share between $12.77 and $12.97, significantly below the market expectation of $14.45 [1] - Revenue guidance for the full year is set between $10.85 billion and $11 billion, also below the expected $11.18 billion [1]
几组数据公布,国潮正圈粉年轻人
Sou Hu Cai Jing· 2025-09-02 14:22
Group 1 - The rise of "Guochao" (national trend) has permeated various aspects of daily life, with more consumers embracing traditional Chinese culture through fashion and food [1][3] - Cultural creations like "Ne Zha" and "Chang'an Twelve Hours" have successfully integrated traditional stories with modern storytelling, achieving significant box office success [3] - Sports brands are also capitalizing on the "Guochao" trend, with Anta achieving a revenue of 38.54 billion yuan in the first half of 2025, a 14.3% increase year-on-year, making it the top brand in the Chinese market for four consecutive years [3][5] Group 2 - Anta's portfolio includes well-known brands such as FILA and DESCENTE, and its acquisition of Amer Sports is now profitable, with a 53.7% revenue increase in the Greater China region [5] - Online sales reflect the popularity of domestic sports brands, with Anta experiencing over 11% growth during the July summer vacation period on Vipshop, indicating strong consumer support for domestic brands [5] - The increasing cultural confidence among young consumers is driving the preference for domestic products, which are now valued for their quality and cultural significance rather than just affordability [7]
申洲国际(02313.HK):订单坚挺 海外一体化产能优势凸显
Ge Long Hui· 2025-09-02 02:55
Core Viewpoint - The company reported a steady growth in revenue and net profit for the first half of 2025, driven by strong orders from major clients and a robust performance in the leisurewear segment, particularly in the U.S. market [1][2]. Financial Performance - Revenue for 25H1 reached 14.966 billion yuan, a year-on-year increase of 15.3%, while net profit attributable to shareholders was 3.177 billion yuan, up 8.4% year-on-year [1]. - The interim dividend per share was 1.38 HKD, representing a 10.4% increase year-on-year, with a payout ratio of approximately 59.6% [1]. Product Performance - Revenue growth by product category for 25H1 was as follows: sportswear +9.9%, leisurewear +37.4%, and underwear +4.1%, with respective revenue shares of 67.7%, 25.3%, and 6.3% [1]. - Leisurewear emerged as the fastest-growing category, benefiting from increased demand in markets such as Japan and Europe, while sportswear growth was steady, driven by demand in the U.S. and Europe [1]. Client Contribution - Revenue from major clients in 25H1 was as follows: Uniqlo 4.33 billion yuan (+27.4%), Adidas 3.44 billion yuan (+6.0%), Nike 2.99 billion yuan (+28.2%), and Puma 1.53 billion yuan (+14.7%) [1]. - Strong order growth was noted from Uniqlo and Adidas, while Nike's order growth remained relatively stable [1]. Regional Performance - Revenue growth by region for 25H1 was as follows: U.S. +35.8%, Europe +19.9%, Japan +18.1%, and mainland China -2.1%, with respective revenue shares of 17.1%, 20.2%, 16.7%, and 24.4% [1]. Cost and Margin Analysis - The gross margin for 25H1 was 27.1%, a decrease of 1.9 percentage points year-on-year, primarily due to increased labor costs from wage hikes for frontline employees [2]. - The selling and administrative expense ratios for 25H1 were 0.73% and 7.23%, reflecting a year-on-year increase of 0.07 percentage points and a decrease of 0.04 percentage points, respectively [2]. - Financial expenses decreased by approximately 15.5 million yuan year-on-year, attributed to lower average financing costs and interest rates [2]. Other Financial Insights - Government subsidies increased by approximately 179 million yuan to 274 million yuan year-on-year, while income tax expenses rose by about 137 million yuan to 455 million yuan due to changes in Vietnam's tax policies [2]. - The net profit margin for 25H1 was 21.2%, down 1.4 percentage points year-on-year [2]. Future Outlook - The company is progressing well with the construction of its second fabric factory in Vietnam, expected to gradually commence production by the end of 2025, with a planned capacity of 200 tons per day [3]. - The new garment factory in Cambodia began operations in March 2025 and is in the process of expanding its workforce [3]. - Net profit forecasts for 2025-2027 have been slightly adjusted from 6.62 billion, 7.38 billion, and 8.16 billion yuan to 6.58 billion, 7.30 billion, and 8.09 billion yuan, respectively, with corresponding P/E ratios of 13, 12, and 10 times [3].
申洲国际(02313):订单坚挺,海外一体化产能优势凸显
Soochow Securities· 2025-08-31 06:05
Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a robust performance in H1 2025, with revenue of 14.966 billion yuan, a year-on-year increase of 15.3%, and a net profit attributable to shareholders of 3.177 billion yuan, up 8.4% year-on-year. The interim dividend per share is 1.38 HKD, a 10.4% increase, with a payout ratio of approximately 59.6% [9] - The growth is driven by strong demand in the leisurewear segment, particularly in the US market, with significant revenue contributions from major clients such as Uniqlo, Adidas, Nike, and Puma [9] - The company is expanding its vertical integration with the construction of a new fabric factory in Vietnam, expected to start production by the end of 2025, and a new garment factory in Cambodia that began operations in March 2025 [9] Financial Summary - Revenue projections for the company are as follows: 24.970 billion yuan in 2023, 28.663 billion yuan in 2024, 32.019 billion yuan in 2025, 35.258 billion yuan in 2026, and 38.692 billion yuan in 2027, with respective year-on-year growth rates of -10.12%, 14.79%, 11.71%, 10.11%, and 9.74% [1] - Net profit attributable to shareholders is forecasted to be 4.557 billion yuan in 2023, 6.241 billion yuan in 2024, 6.583 billion yuan in 2025, 7.301 billion yuan in 2026, and 8.086 billion yuan in 2027, with year-on-year growth rates of -0.12%, 36.94%, 5.49%, 10.90%, and 10.76% [1] - The latest diluted EPS is projected to be 3.03 yuan in 2023, 4.15 yuan in 2024, 4.38 yuan in 2025, 4.86 yuan in 2026, and 5.38 yuan in 2027 [1] - The company’s P/E ratios are expected to be 18.45 in 2023, 13.47 in 2024, 12.77 in 2025, 11.51 in 2026, and 10.40 in 2027 [1]
申洲国际(02313):2025上半年收入增长15%,积极海外推动一体化产能建设
Guoxin Securities· 2025-08-28 11:13
Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][37] Core Insights - The company reported a revenue of 14.97 billion HKD for the first half of 2025, representing a year-on-year growth of 15.3%, while the net profit attributable to shareholders was 3.18 billion HKD, up 8.4% year-on-year [1][10] - The gross margin decreased by 1.9 percentage points to 27.1%, primarily due to increased labor costs from wage hikes for frontline workers and a significant rise in tax expenses [1][10] - The company maintained a high dividend payout, declaring an interim dividend of 1.38 HKD per share, a 10.4% increase from the previous year, with a payout ratio of approximately 59.6% [1][10] Revenue Performance - Revenue growth by product category showed that casual wear sales increased by 37.4%, while sportswear and underwear grew by 9.9% and 4.1%, respectively [2][22] - All four major clients experienced revenue growth, with Client A, B, C, and D increasing by 27.4%, 6.0%, 28.2%, and 14.7% respectively [2][24] - International markets showed strong demand, with sales in the US, Europe, and Japan growing by 35.8%, 19.9%, and 18.1% respectively, while domestic sales declined by 2.1% [2][28] Competitive Positioning - The company's growth outperformed that of its major clients, indicating an increase in market share, particularly as Nike is expected to recover in the coming year [3][32] - The company is the largest player in the industry and continues to enhance its competitive advantage, with significant capital expenditures aimed at expanding integrated production capabilities [3][35] - The new garment factory in Cambodia has commenced operations, and a second fabric factory in Vietnam is expected to start production by the end of the year, enhancing vertical integration and supply chain efficiency [3][35] Financial Forecast - The company forecasts net profits of 6.576 billion HKD, 7.461 billion HKD, and 8.403 billion HKD for 2025, 2026, and 2027, respectively, reflecting growth rates of 5.4%, 13.4%, and 12.6% [4][38] - The target price is set between 75 and 82 HKD, corresponding to a price-to-earnings ratio of 16-17.5x for 2025 [4][37]
以民企之“进”促区域之“兴”——宝鸡市渭滨区谱写民营经济高质量发展新篇章
Sou Hu Cai Jing· 2025-08-27 03:50
Core Viewpoint - The private economy is an essential driving force for economic growth, market vitality, and innovative development, with significant advancements in the Weibi District of Baoji City, focusing on both scale and quality improvements in the private sector [1] Group 1: Private Economy Development - In 2024, the Weibi District is expected to have over 13,000 private enterprises, accounting for 92% of the total number of enterprises in the region [1] - The added value of the private economy is projected to reach 28.39 billion yuan, representing 47.1% of the district's GDP [1] Group 2: Financial Support for Enterprises - The "Qin Zengxin" pilot program was launched to address financing needs for small and micro enterprises, resulting in 596 credit agreements totaling 26.03 million yuan by the end of June [5] - The Weibi District has successfully granted 10 million yuan in credit to alleviate financing pressures for enterprises facing challenges in organic agriculture [4] Group 3: Innovation and Upgrading of Enterprises - Lvxia Clothing Co., Ltd. is set to launch a modern intelligent digital factory in September, which will double its production efficiency, producing 650,000 sets annually [7] - The company has received substantial support from the Weibi District government, including funding for research and development and equipment upgrades [9] Group 4: Digital Economy and Transformation - The Weibi District Digital Economy Industrial Park hosts over 160 digital economy-related enterprises, fostering a vibrant digital industry ecosystem [10] - Companies like Libang Software are providing comprehensive digital transformation services, supporting over 5,000 enterprises nationwide and participating in nine national-level demonstration projects [12][13]