中式面馆市场扩张
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遇见小面更新IPO招股书,冲击港股“中式面馆第一股”
Sou Hu Cai Jing· 2025-10-15 13:44
Core Viewpoint - Guangzhou Yujian Xiaomian Restaurant Co., Ltd. is on the verge of successfully listing on the Hong Kong Stock Exchange after receiving the overseas issuance filing notice from the China Securities Regulatory Commission. The company has shown significant growth in revenue and adjusted net profit, indicating strong operational performance and market potential [1]. Financial Performance - In the first half of 2025, the company achieved a revenue of 703.185 million RMB, representing a year-on-year growth of 33.8%. The adjusted net profit reached 52.175 million RMB, a substantial increase of 131.56% compared to the same period last year [1][2]. - The total revenue for the year 2022 was 418.096 million RMB, which is projected to grow to 800.514 million RMB in 2023 and 1.154434 billion RMB in 2024 [2]. Store Expansion - The company currently operates 451 restaurants and has 101 new locations in preparation, aiming to exceed 500 stores by the end of the year. The first overseas store in Singapore is also set to open in December [3]. - The number of restaurants has increased from 133 to 451, covering 440 locations in mainland China and 11 in Hong Kong [3][4]. Market Position - Yujian Xiaomian is recognized as the leading operator of Sichuan-Chongqing style noodle restaurants in China, with the highest compound annual growth rate in total merchandise transaction value among the top ten Chinese noodle restaurant operators from 2022 to 2024 [5][8]. - The total merchandise transaction value for the company reached 5.11 billion RMB in 2022, projected to grow to 9.60 billion RMB in 2023 and 13.48 billion RMB in 2024 [5]. Consumer Engagement - The company has attracted over 22.1 million members, with a member repurchase rate of 44.5% in 2024. The total number of orders reached 42.094 million in 2024, with a year-on-year growth of 32.52% in the first half of 2025 [8][9]. Future Development Plans - The company plans to continue expanding into lower-tier markets and exploring overseas opportunities, with a target of opening approximately 150 to 180 new restaurants in 2026, 170 to 200 in 2027, and 200 to 230 in 2028 [12]. - The funds raised from the IPO will primarily be used for restaurant network expansion, supply chain development, and enhancing digital capabilities, aiming to accelerate integration in the fragmented market and promote Chinese fast food internationally [12].