丰田中国本土化战略

Search documents
由中国工程师主导产品开发 丰田本土化战略进入2.0阶段
Bei Jing Ri Bao Ke Hu Duan· 2025-04-28 13:23
Core Viewpoint - Toyota is transitioning its localization strategy in China, moving from "global technology adaptation to China" to "Chinese wisdom defining global" through a new R&D framework and local decision-making [1][3]. Group 1: Localization Strategy - Toyota's R&D decision-making authority has been transferred from Japan to China for the first time, establishing an independent R&D system in China [3]. - The ONE R&D framework integrates resources from Toyota's Intelligent Electric Vehicle R&D Center (IEM by TOYOTA), FAW Toyota, GAC Toyota, and BYD Toyota, promoting talent exchange and technical collaboration [3]. Group 2: New Engineering System - The introduction of the Chief Engineer (RCE) system allows local engineers familiar with the Chinese market to lead product development, enhancing responsiveness to local needs [3]. - This system retains the responsibilities of Japan's Chief Engineer (CE) system but grants greater decision-making power to Chinese engineers [3]. Group 3: Product Launch and Brand Strategy - The debut of the Platinum 7, a flagship BEV model co-developed by GAC Group, GAC Toyota, and IEM by TOYOTA, showcases Toyota's commitment to local smart experiences [5]. - Toyota unveiled a renewal plan for its bZ brand, emphasizing a human-centered approach and driving enjoyment, with a focus on safety and advanced technology [5]. - The bZ series will cover a price range of 150,000 to 350,000 RMB, marking a significant entry into the "China demand-led" era for Toyota's pure electric product matrix [5].