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从理想MEGA到小米SU7:召回为何难解车主心头之惑?
Di Yi Cai Jing· 2025-11-03 13:32
Core Viewpoint - Recent recall events in the automotive industry highlight the varying responses of companies to safety issues, with Li Auto and Xiaomi facing public scrutiny for their handling of recalls following safety incidents [2][3][4] Group 1: Recall Events - Li Auto recalled over 10,000 units of the 2024 MEGA model on October 31, while Xiaomi recalled over 110,000 units of the Xiaomi SU7 standard version on September 19 [2] - Li Auto's recall was initiated proactively one week after a fire incident, whereas Xiaomi's recall occurred nearly six months later, following an investigation [2][3] Group 2: Public Perception and Response - Both companies faced criticism for downplaying the severity of the issues, with Li Auto's proactive recall failing to fully alleviate customer concerns [3] - Xiaomi's recall was described as an "OTA recall," which blurred the seriousness of the situation and led to negative public sentiment [3][4] Group 3: Consumer Expectations - The market exhibits a "zero tolerance" attitude towards automotive safety risks, with consumers demanding immediate action from companies upon discovering safety issues [4] - There is a call for companies to establish robust internal accident analysis systems to shift from reactive to proactive safety management [4] Group 4: Regulatory Actions - Regulatory bodies are emphasizing the need for improved transparency and accountability in the automotive industry, with plans to enhance oversight of new energy vehicles [5] - The National Market Supervision Administration is working on innovative recall regulations and safety reporting systems to ensure consumer safety [5]