主机战争
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拳打索尼,脚踢微软:Steam 游戏机发布,主机战争进入下半场?
3 6 Ke· 2025-11-13 09:01
「十年磨一剑」经常被人们用作潜心钻研、努力练习、最后王者归来的比喻。而就在今天,一台「十年磨一剑」的游戏机震动了整个游戏市场——倒不是 因为性能配置有多高,而是发布这台游戏机的厂商,有一个玩家熟悉到不能再熟悉的名字:Steam。 11 月 13 日,Valve 公司正式公布新一代 Steam Machine,这是一台性能比肩 PS5,但体积只有一半大的游戏机。 图|Steam 图|TheVerge 只不过,这款内置了 GTX Titan 的小主机最后没能进入量产,而 Valve 后续与外星人(Alienware)合作的 Alienware Alpha 主机也反响平平。直到 2022 年 的 Steam Deck 问世,Valve 才算真的在游戏硬件市场站稳了脚跟。 然而,就在 Valve 站稳脚跟后短短两年,它就带着 Steam Machine 杀回来了,并且这次很可能会成功。 简单来说,本次 Valve 总共发布了三款硬件: 如果你长期关注游戏机市场,那么对 Steam Machine 这个名字可能会有点印象。早在十年前,Valve 就曾经推出过一款名为 Steam Machine 的游戏机: 边长 15c ...
游戏的后主机时代
Jing Ji Guan Cha Wang· 2025-06-13 15:10
Core Insights - Nintendo's new console, Switch 2, is set to launch on June 5, 2025, marking a significant moment in the gaming industry as it transitions into a "post-console war" era [1][6][20] - The company aims to leverage its strong IPs and family-oriented gaming experiences to maintain its market position and attract new users [3][5][15] Product Launch and Financial Expectations - Nintendo plans to sell 15 million units of Switch 2 in the fiscal year 2025, projecting a 13% increase in operating profit to 320 billion yen [2] - The new console is priced at $449.99, reflecting hardware upgrades and increased production costs compared to the original Switch [2][5] Game Content Strategy - Nintendo is focusing on a strong launch lineup, including new titles from popular franchises like Mario and Zelda, to ensure a successful debut for Switch 2 [3][16] - The company is also emphasizing cross-generational gaming experiences, allowing existing Switch users to access their game libraries on the new console [15][16] Industry Positioning and Competitive Landscape - The gaming industry is witnessing a shift from traditional hardware competition to a focus on ecosystem richness and user engagement [20][22] - Nintendo's strategy diverges from competitors Sony and Microsoft, who are heavily invested in high-performance hardware and third-party game exclusives [7][10][12] Future Directions and Innovations - Nintendo is exploring new revenue streams beyond hardware sales, including movies, theme parks, and merchandise, which have shown significant growth [17][18] - The company is cautiously entering subscription services and cloud gaming, indicating a willingness to adapt to changing market trends [19][20]