Core Insights - China's goods trade has shown steady growth in the first eight months of the year, with exports reaching 17.61 trillion yuan, an increase of 6.9% [1] - Yiwu's brand collective store has opened its first overseas location in Nairobi, Kenya, showcasing over 100 products from more than 20 quality Yiwu brands [1][3] - The store adopts a "branding + localization" model, selecting products based on local consumer demand [5] Group 1 - The Yiwu brand collective store is part of a broader strategy to enhance global presence, with plans to open additional stores in Italy, Ecuador, and Chile by the end of the year [9] - Over 200 Yiwu enterprises with registered brands and R&D capabilities have been invited to join the overseas project [5] - The store's opening has attracted significant interest from local businesses, with over 20 potential partners consulting about collaboration within two weeks [11] Group 2 - The Yiwu brand collective store has signed agreements with partners in 10 countries, with stores in Chile, Mexico, Italy, and South Africa currently in the design phase [13] - An online store is also being prepared to complement the physical locations, allowing for a "offline experience + online selection" model [13] - New stores in Ecuador and Papua New Guinea are in the final design stages, with the Ecuador store expected to open in early October [14]