Summary of the Conference Call Company and Industry Overview - The conference call pertains to Jifeng Group, focusing on the automotive seating industry and its performance in 2025 [1][2]. Key Points and Arguments Financial Performance - In the first half of 2025, Jifeng Group's overall revenue decreased by approximately 4%, but net profit attributable to shareholders surged by nearly 190% [3][4]. - The traditional headrest and armrest business saw revenue remain flat year-on-year, with EBIT down 7.7% due to a decrease in joint venture contributions and an increase in domestic brand share [2][4]. - The seating division's revenue grew by 120% to 1.984 billion yuan, but net losses expanded to 63 million yuan due to high upfront costs and increased R&D personnel [2][4]. - Grammer's revenue decreased by 12%, yet it turned a profit of 93 million yuan, attributed to cost reduction measures [2][5]. Regional Performance - Grammer's European operations saw a 72% increase in operating EBIT, while the Chinese region experienced a 25% decline in operating EBIT due to reduced high-margin joint venture contributions [6][7]. - The American division's sales plummeted by 50% due to the TMD divestiture, with expectations for significant improvement post-2026 [9][10]. Strategic Focus - Jifeng Group remains committed to the passenger car seating sector, focusing on the mid-to-high-end market and prioritizing profitability over order volume [4][22][31]. - The company plans to enhance its upstream supply chain, including components like regulators and slides, to ensure stable and sustainable business development [29][30]. Future Expectations - The seating division anticipates multiple new models to begin production in the latter half of 2025, with expected revenue growth [14][25]. - The company aims to achieve significant profit growth in the seating division, with a target of 800 million yuan in net profit for the second half of the year [24][25]. Cost Management and Efficiency - The company is implementing cost control measures and has adopted a piece-rate management system to improve operational efficiency, particularly in overseas markets [17][20]. - There is a focus on maintaining a balance between cost control and quality to remain competitive in the market [15][31]. R&D and Human Resources - The seating division currently employs approximately 523 R&D personnel, which is deemed sufficient for projected revenues but may require additional hires to meet future sales targets [26][28]. - The company is cautious about expanding into new industries, preferring to concentrate resources on the automotive seating market, which is projected to grow significantly [22][23]. New Business Ventures - New business lines such as electric air vents and car refrigerators are expected to contribute limited profits, with overall contributions projected to be under 100 million yuan by 2026 [33]. Additional Important Insights - The company is cautious about overseas expansion due to insufficient market understanding and human resource challenges, opting for a conservative approach to new orders [18][19]. - The management is actively working on strategies to improve the headrest and armrest business, which has underperformed in recent quarters [15][16].