Core Insights - The first Spring Festival after the operation of Hainan Free Trade Port has become a key window to observe market dynamics under new policy environments, with significant upgrades and new store openings at the CDF Haikou Meilan Airport duty-free shop [1][5] Group 1: Consumer Behavior - Travelers are increasingly integrating duty-free shopping into their departure routines, with many now making it a habitual action rather than a policy-driven choice [2] - The efficiency of shopping has improved, with travelers completing purchases quickly, indicating a shift towards a more mature market where consumers are more familiar with the process [2] Group 2: Product Trends - The festive atmosphere of the Spring Festival has amplified the "gift-giving" aspect of airport duty-free shopping, with high-end cosmetics, jewelry, premium alcohol, and gourmet chocolates becoming the most sought-after categories [3] - The airport duty-free shop is evolving from merely a price-competitive shopping point to a comprehensive platform for gift solutions, providing trust, convenience, and a wide selection [3] Group 3: Business Development - Haikou Meilan Airport has seen a significant increase in passenger flow, with 11 days since January 2026 exceeding 90,000 passengers, and an expected 438 million passengers during the Spring Festival period, reflecting a 5.06% year-on-year growth [5] - The recent upgrade of 3,722 square meters and the opening of 27 new stores are not just expansions but a strategic enhancement of the commercial ecosystem to meet diverse consumer needs post-closure [5] - The upgraded duty-free shop aims to provide a comfortable shopping experience for a more international and diverse customer base, indicating a shift towards habitual, scenario-based, and quality-focused consumption [5]