海南自贸港封关运作后的首个春节黄金周，不仅是旅游消费的旺季，更成为观察新政策环境下市场真实脉动的关键窗口。作为离岛旅客的必经之地，cdf海 口美兰机场免税店在春节前完成总计3722平方米的升级改造、并一次性迎来27家全新店铺开业，迎来了一场高强度的运营"压力测试"。在春运期间极端客流 高峰之下，旅客的免税消费行为正呈现出从"政策驱动"向"习惯驱动"、从"个人囤货"向"礼赠社交"的深刻演变。 "极速购物"窗口效率凸显，消费渐成"习惯性动作" 春节期间的机场值机大厅与安检口前，人流如织。与以往不同的是，大量旅客在手握登机牌后，会目标明确地快步走向免税购物区。尤其是在航班起飞前2 小时内的"黄金购物窗口"，消费效率成为亮点。 "给我拿这个精华套装，还有那瓶香水，直接打包。"一位准备飞往北京的王先生仅用不到五分钟便完成了购物。他表示，自己每年离岛都在这里买些礼 物，"流程很熟了，价格有优势，提货也方便，算是个固定节目。"像王先生这样将免税购物内化为离岛流程"习惯性动作"的旅客不在少数。店内工作人员反 映，今年春节反复询问提货政策、额度等基础问题的旅客明显减少，更多咨询集中在商品比较和推荐上。政策的顺畅"隐身"，标志着 ...

Core Insights - The first Spring Festival after the operation of Hainan Free Trade Port has become a key window to observe market dynamics under new policy environments, with significant upgrades and new store openings at the CDF Haikou Meilan Airport duty-free shop [1][5] Group 1: Consumer Behavior - Travelers are increasingly integrating duty-free shopping into their departure routines, with many now making it a habitual action rather than a policy-driven choice [2] - The efficiency of shopping has improved, with travelers completing purchases quickly, indicating a shift towards a more mature market where consumers are more familiar with the process [2] Group 2: Product Trends - The festive atmosphere of the Spring Festival has amplified the "gift-giving" aspect of airport duty-free shopping, with high-end cosmetics, jewelry, premium alcohol, and gourmet chocolates becoming the most sought-after categories [3] - The airport duty-free shop is evolving from merely a price-competitive shopping point to a comprehensive platform for gift solutions, providing trust, convenience, and a wide selection [3] Group 3: Business Development - Haikou Meilan Airport has seen a significant increase in passenger flow, with 11 days since January 2026 exceeding 90,000 passengers, and an expected 438 million passengers during the Spring Festival period, reflecting a 5.06% year-on-year growth [5] - The recent upgrade of 3,722 square meters and the opening of 27 new stores are not just expansions but a strategic enhancement of the commercial ecosystem to meet diverse consumer needs post-closure [5] - The upgraded duty-free shop aims to provide a comfortable shopping experience for a more international and diverse customer base, indicating a shift towards habitual, scenario-based, and quality-focused consumption [5]

中新网海口2月12日电 (卢家宇)春节临近，海口美兰国际机场的值机大厅里与安检口前，人潮涌动；许 多旅客手握登机牌后，快步走向cdf海口美兰机场免税店，在航班起飞前2小时内的"黄金购物窗口"买买 买。 海南自贸港封关运作后的首个春节长假马上到来，这是旅游消费的旺季，也成为观察离岛免税新政环境 下市场真实脉动的窗口。作为离岛旅客的必经地之一，cdf海口美兰机场免税店在春节前完成总计3722 平方米的升级改造，一次性迎来27家全新店铺开业。 业内人士称，在春运期间极端客流高峰之下，旅客的免税消费行为正呈现出从"政策驱动"向"习惯驱 动"、从"个人囤货"向"礼赠社交"的深刻演变。 "极速购物"消费渐成"习惯性动作" "给我拿这个精华套装，还有那瓶香水，直接打包。"一位准备飞往北京的王先生仅用不到五分钟便完成 了购物。他表示，自己每年离岛都在这里买些礼物，"流程很熟了，价格有优势，提货也方便，算是个 固定节目"。 如今，像王先生这样将免税购物内化为离岛流程"习惯性动作"的旅客不在少数。 旅客在cdf海口美兰机场免税店购物。卢家宇 摄 2月12日， cdf海口美兰机场免税店工作人员说，今年反复询问提货政策、额度等基础问 ...