乡村文旅消费
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品蟹宴、捕鱼乐、果菜香!共享金秋丰收喜悦 多地特色田园体验点燃乡村文旅消费热
Yang Shi Wang· 2025-10-27 04:01
Group 1: Crab Industry in Hubei - The "Crab King and Queen Competition" in Hanchuan City, Hubei, showcases the local river crabs, highlighting their large size and excellent taste [2] - The competition featured over 1,000 river crabs, with the winners being 386 grams for the "Crab King" and 313 grams for the "Crab Queen" [2] - The event attracted nearly 20,000 visitors, generating over 20 million yuan in online and offline sales, with the crab farming area reaching 327,400 acres and an expected annual production of over 60,000 tons [4] Group 2: Fish Industry in Jiangxi - In Yichun City, Jiangxi, the ecological fish harvesting season has begun, with local activities designed to engage tourists in fishing experiences and tasting events [6] - The fishing event included interactive activities such as fishing competitions and hands-on fish-catching experiences for participants of all ages [8] - A full fish banquet featuring dishes made from ecological fish attracted thousands of visitors, showcasing local culinary traditions [10] Group 3: Fruit Culinary Culture in Yunnan - Yunnan's unique "fruit banquet" culture is highlighted by the seasonal harvest of jackfruit in Yuanjiang County, where chefs create diverse dishes using the fruit [12] - The jackfruit is not only popular among locals but also serves as a creative ingredient in various culinary preparations, enhancing home dining experiences [14] - Different cooking methods, such as quick stir-frying and slow braising, showcase the versatility of jackfruit in local cuisine [14]
消费新观察|田园风“混搭”文化风 “花式”解锁乡村周边游
Yang Guang Wang· 2025-10-06 09:57
Core Insights - The integration of cultural experiences with rural tourism is enhancing consumer engagement during the holiday season [2][6][7] - The Guandu Museum showcases a rich collection of historical artifacts, attracting visitors and enriching their understanding of ancient cultures [2][6] - The park offers diverse activities, including traditional cultural education and hands-on experiences, which are appealing to families and children [6][7] Summary by Sections Cultural Empowerment - The Guandu Museum features artifacts dating back 100,000 years, including stone tools and large sculptures from the Han Dynasty, providing visitors with a deep historical context [2] - The combination of museum visits and agricultural experiences allows families to learn about cultural heritage and food production [2] Visitor Engagement - On October 1, 13,000 visitors entered the park, with an expected total of nearly 100,000 visitors during the holiday period [7] - The park's design includes interactive projects such as oracle bone script recognition and traditional cultural studies, enhancing the visitor experience [6][7] Holiday Consumption Trends - The park is becoming a new choice for holiday consumption, blending cultural experiences with leisure activities in a rural setting [6][7] - Activities like stargazing cinema and traditional cooking are attracting diverse audiences, indicating a shift in holiday tourism patterns [6]