转自：成都日报锦观 到"村糖会" 解锁元旦假期新玩法 元旦将至，年味渐浓。成都各区（市）县纷纷启动特色"村糖会"，都江堰、崇州、蒲江等地以市集展销、非遗体验、文旅融合等元素为核心， 推出线下市集与线上云逛互动等多元活动，串联起乡村风情与节日氛围，为市民游客打造一场覆盖全域的新年文旅消费盛宴。 都江堰市 彩灯市集相映 解锁跨年新体验 都江堰市2026年"村糖会"将于12月31日在都江堰灌县古城启幕，持续至2026年1月3日。活动期间，都江堰古城区的玉垒山广场、杨柳河街、南 桥广场将同步开设"堰汇村糖"主题市集，精心打造天府珍水、天府珍品、天府珍遗、天府珍友、天府珍馐、天府珍房六大展区，涵盖多元业 态，全方位满足不同群体的消费需求。 与主题市集同步亮相的，还有"千年堰运・福满都江"主题灯会。灯会以千年水利智慧为核心，巧妙融合民俗风情与非遗灯艺，于灌县古城点亮 并持续至2026年3月3日，为游客带来沉浸式观灯、品史与非遗体验。 除了主会场的精彩活动外，N个特色活动为"村糖会"锦上添花。珍水万世坊文创产业园自2026年1月起，将长期开展非遗文创展，集中展示非 遗魅力。2026年2月，"天府珍友"特色商品展将联动锦江区 ...

本次活动以联动与推介为核心，聚焦"村景""村宿""村咖""村食""村戏""村集"等多个维度，通过全媒 体、多形态的集中展播，系统性呈现四川各地乡村旅游的独特魅力和创新实践，助力打造四川乡村旅 游"田园牧歌"新形象。活动现场还设置了"乡村旅游嘉年华体验区"，让市民游客沉浸式体验绵阳各地的 乡村美食、非遗技艺等特色展示。随着"村游联晒"展播活动的全面展开，四川将推出一批精品线路和特 色场景，持续激发乡村文旅消费新活力。（记者 白骅） （来源：中国旅游报） 2025"锦绣天府·安逸四川"——"村游联晒"展播活动启动仪式近日在四川省绵阳市安州区举办。 转自：中国旅游报 ...

优化农村消费环境十分关键。"十四五"时期，我国累计建设改造县级物流配送中心2100多个，建成 超34万个村级寄递物流综合服务站，具备条件的乡镇快递通达率达100%。下一步，仍需持续完善商业 与物流网络，让优质商品和服务更顺畅、更低成本地触达乡村。鼓励企业深入研判乡村市场新动向，研 发推广性价比高、绿色智能、适农需求的优质产品。加强农村市场监管，杜绝"山寨"产品和劣质品，把 真正的实惠与品质带给农民。 乡村消费的潜力，蕴藏于其规模与成长性中。从规模看，截至2024年底，我国乡村常住人口约4.65 亿人，占全国总人口的33%，消费市场体量可观。从结构看，正从生存型向发展型转变，家电家具加速 换代，智能手机、新能源汽车更加普及，文化、旅游、教育、健康等服务消费"崭露头角"，消费新增长 点不断涌现。 数字化转型为乡村消费注入强劲动能。随着数字基础设施向乡村延伸，手机成了"新农具"，直播成 了"新农活"，数据成了"新农资"。农产品上行和工业品下乡的双向流通，不仅丰富了农村消费选择，更 催生了"数商兴农"新业态，打开消费增长新空间。与此同时，乡村消费潜力还体现在区域的梯度差异 中：东部沿海发达地区乡村消费已接近城市水平， ...

Group 1: Crab Industry in Hubei - The "Crab King and Queen Competition" in Hanchuan City, Hubei, showcases the local river crabs, highlighting their large size and excellent taste [2] - The competition featured over 1,000 river crabs, with the winners being 386 grams for the "Crab King" and 313 grams for the "Crab Queen" [2] - The event attracted nearly 20,000 visitors, generating over 20 million yuan in online and offline sales, with the crab farming area reaching 327,400 acres and an expected annual production of over 60,000 tons [4] Group 2: Fish Industry in Jiangxi - In Yichun City, Jiangxi, the ecological fish harvesting season has begun, with local activities designed to engage tourists in fishing experiences and tasting events [6] - The fishing event included interactive activities such as fishing competitions and hands-on fish-catching experiences for participants of all ages [8] - A full fish banquet featuring dishes made from ecological fish attracted thousands of visitors, showcasing local culinary traditions [10] Group 3: Fruit Culinary Culture in Yunnan - Yunnan's unique "fruit banquet" culture is highlighted by the seasonal harvest of jackfruit in Yuanjiang County, where chefs create diverse dishes using the fruit [12] - The jackfruit is not only popular among locals but also serves as a creative ingredient in various culinary preparations, enhancing home dining experiences [14] - Different cooking methods, such as quick stir-frying and slow braising, showcase the versatility of jackfruit in local cuisine [14]

Core Insights - The integration of cultural experiences with rural tourism is enhancing consumer engagement during the holiday season [2][6][7] - The Guandu Museum showcases a rich collection of historical artifacts, attracting visitors and enriching their understanding of ancient cultures [2][6] - The park offers diverse activities, including traditional cultural education and hands-on experiences, which are appealing to families and children [6][7] Summary by Sections Cultural Empowerment - The Guandu Museum features artifacts dating back 100,000 years, including stone tools and large sculptures from the Han Dynasty, providing visitors with a deep historical context [2] - The combination of museum visits and agricultural experiences allows families to learn about cultural heritage and food production [2] Visitor Engagement - On October 1, 13,000 visitors entered the park, with an expected total of nearly 100,000 visitors during the holiday period [7] - The park's design includes interactive projects such as oracle bone script recognition and traditional cultural studies, enhancing the visitor experience [6][7] Holiday Consumption Trends - The park is becoming a new choice for holiday consumption, blending cultural experiences with leisure activities in a rural setting [6][7] - Activities like stargazing cinema and traditional cooking are attracting diverse audiences, indicating a shift in holiday tourism patterns [6]