基础设施是乡村消费的"毛细血管"，打通堵点方能畅通循环。针对农村商贸流通成本高、效率低的瓶 颈，要聚焦乡村流通设施更新，双向赋能消费市场，让农民以实惠价格买到优质商品，让乡村特色产品 便捷进入城市。同时健全废旧家电家具回收体系，形成"消费-回收-再利用"的绿色循环；严打假冒伪 劣，筑牢消费"安全防线"，让农民敢于消费、放心消费，让乡村市场既"旺"又"稳"。 乡村消费扩大绝非孤立的经济行为，而是关乎城乡融合、共同富裕的战略举措。2025年乡村消费品零售 额达6.8万亿元，印证其巨大潜力与稳定国内大循环的重要意义。当消费场景、产品供给、流通体系持 续优化，乡村将从单纯生产基地，转型为兼具生产、生活、生态、消费功能的综合空间，吸引人才、技 术、资本等要素回流，为乡村全面振兴注入持久动能，推动城乡从"单向帮扶"转向"双向奔赴"。 （来源：千龙网） 乡村"买买买"被"单独点名"。2026年中央一号文件，首次系统部署"扩大乡村消费"及培育具体新业态， 这是战略视野的创新性扩大。从培育新业态到完善供应链，从产品下乡到权益保障，一套精准有力的政 策组合拳，既瞄准乡村消费市场的巨大潜力，更勾勒出城乡要素双向流动的新图景，为农业 ...

Core Viewpoint - The document outlines the central government's new policies aimed at modernizing agriculture and rural areas, emphasizing comprehensive rural revitalization and introducing new initiatives such as improving grain circulation efficiency and integrating artificial intelligence in agriculture [1][4]. Grain Circulation Improvement - The policy aims to stabilize grain production at approximately 1.4 trillion jin (700 million tons) and implement a new round of actions to enhance grain production capacity [2]. - The introduction of "grain circulation quality improvement projects" is a significant new initiative, focusing on optimizing agricultural production structures and enhancing grain quality [2][3]. - The emphasis is on meeting the rising quality demands of consumers while ensuring that high-quality grains can achieve better market prices [3]. Artificial Intelligence in Agriculture - The document encourages the integration of artificial intelligence with agriculture, promoting the use of drones, IoT, and robotics to enhance agricultural productivity [4]. - The successful application of these technologies in agriculture is contingent upon their scalability and the tangible benefits they provide to users [5]. Continuous Support for Poverty Alleviation - The policy introduces "normalized precise assistance" to address the transitional period following the end of the poverty alleviation campaign, ensuring ongoing support for vulnerable populations [6]. - Measures include improving the precision and timeliness of assistance, enhancing the effectiveness of industry and employment support, and categorizing aid for underdeveloped areas [6][7]. Expanding Rural Consumption - The document highlights the importance of expanding rural consumption as a means to stimulate domestic demand and enhance economic circulation between urban and rural areas [8][9]. - It supports the development of new consumption models and the improvement of rural consumption infrastructure, aligning with national policies aimed at upgrading consumer goods [9][10]. Area-Based Rural Revitalization - The policy introduces a "regional approach" to rural revitalization, advocating for a more integrated development strategy that transcends administrative boundaries [11][12]. - This approach aims to optimize resource allocation and enhance the quality of rural living conditions by fostering collaboration among neighboring villages [12][13].

优化农村消费环境十分关键。"十四五"时期，我国累计建设改造县级物流配送中心2100多个，建成 超34万个村级寄递物流综合服务站，具备条件的乡镇快递通达率达100%。下一步，仍需持续完善商业 与物流网络，让优质商品和服务更顺畅、更低成本地触达乡村。鼓励企业深入研判乡村市场新动向，研 发推广性价比高、绿色智能、适农需求的优质产品。加强农村市场监管，杜绝"山寨"产品和劣质品，把 真正的实惠与品质带给农民。 乡村消费的潜力，蕴藏于其规模与成长性中。从规模看，截至2024年底，我国乡村常住人口约4.65 亿人，占全国总人口的33%，消费市场体量可观。从结构看，正从生存型向发展型转变，家电家具加速 换代，智能手机、新能源汽车更加普及，文化、旅游、教育、健康等服务消费"崭露头角"，消费新增长 点不断涌现。 数字化转型为乡村消费注入强劲动能。随着数字基础设施向乡村延伸，手机成了"新农具"，直播成 了"新农活"，数据成了"新农资"。农产品上行和工业品下乡的双向流通，不仅丰富了农村消费选择，更 催生了"数商兴农"新业态，打开消费增长新空间。与此同时，乡村消费潜力还体现在区域的梯度差异 中：东部沿海发达地区乡村消费已接近城市水平， ...