在落地路径上，姜晓林重点阐述了基于账户体系的三大核心支撑。其中，最重要的是员工投顾展业体系。最终服务客户的 是一线员工，员工依靠买方投顾展业是体系化工程，关键在团队体系而非单一科技系统赋能，但恰恰因为需要一线员工理解、 接受、改进、推广投顾业务，所以也是最"贵"的一环。同时，公司开发了资产配置服务平台，引入丰富产品货架和生产各种投 顾工具，不仅覆盖基金投顾，更兼顾私募FOF、股票投顾等工具来服务交易型和配置型客户，核心是快速响应需求和敏捷开发 工具。此外，客户账户诊断系统是目前AI赋能的主要阵地，兼具资产分析与影子账户引导功能，巧用影子账户降低业务门槛， 将抽象理念可视化，降低员工沟通难度，提升客户体验。 在姜晓林看来，居民财富配置需求升级倒逼行业转型，券商财富管理业务短板仍存。针对发展瓶颈，他从四个维度揭示了 问题核心根源：机制层面，考核激励仍偏重短期销售结果。工具层面，缺乏标准化的服务流程与高效的客户管理工具。赋能层 面，形式主义，回避"解决客户问题"这个核心命题。价值观层面，功利主义损害信任，长期主义培育信任，信任创造价值。 面对困境，姜晓林提出"四位一体、重构体系"的破局思路，强调要坚持做"难而正确的 ...

Core Insights - The ETF market in China is experiencing steady growth, with a total market value exceeding 4.1 trillion yuan as of May 2025, indicating a positive trend in the industry [1][2] - Major brokerage firms like China Galaxy and CITIC Securities maintain a strong position in the ETF business, leveraging their comprehensive strengths to lead the market [2][3] - There is a push for public funds to diversify their product offerings, including QDII funds, commodity index funds, and REITs, to enhance asset allocation for residents [1][3] ETF Market Expansion - As of May 2025, the Shanghai Stock Exchange has 691 ETFs with a total market value of approximately 30,018.81 billion yuan, while the Shenzhen Stock Exchange has 483 ETFs valued at around 10,985.90 billion yuan, leading to a combined total of 41,004.71 billion yuan [1] - The number of fund products in the Shanghai market is 858, with an asset management total of 30,774.69 billion yuan, while the Shenzhen market has 772 fund products totaling 11,345.86 billion yuan [1] Brokerage Business Dynamics - In May 2025, the top five brokerages by trading volume in the Shanghai ETF market were Huatai Securities, CITIC Securities, Guotai Junan, Dongfang Securities, and China Galaxy, with market shares of 11.30%, 9.35%, 7.48%, 6.12%, and 5.71% respectively [2] - The leading brokerages in terms of ETF holdings in the Shanghai market include China Galaxy, Shenwan Hongyuan, CITIC Securities, and others, with China Galaxy holding 24.63% of the market [2] Product Diversification and Development - The regulatory environment is encouraging the development of ETFs, with initiatives aimed at reducing fees and expanding investment options, which is expected to enhance the quality of ETF offerings [3][4] - There is a recognized need for a broader range of investment tools beyond ETFs, including QDII funds and commodity index funds, to meet the asset allocation needs of individual investors [3][4]