2025.08.25 本文字数：3333，阅读时长大约5.5分钟 作者 |第一财经 曹璐 2015年，在同事的推荐下，投资者老钱跟风买了几只"能赚钱"的权益基金。而深圳的王姐在银行柜台买 入了人生第一只货币基金，"听说比存定期强，随用随取还能赚点菜钱"。这一年，全市场公募基金规模 刚突破8.4万亿元，全年增加85%。 十年后的2025年，公募基金的行业规模已增至35.14亿元。老钱在手机APP上熟练操作各类产品：最近 创新药的产品涨这么多，是不是该减仓了？还是该添点ETF？逐步开启定投的王姐则称，"我最近赚了 不少呢！"并头头是道地分析起了今年买了哪些产品。 这十年，公募基金的故事，远不止数字的膨胀。背后产品结构、投资标的和行业逻辑都有了不同的转 变。同时，投资者也在"进化"，老钱们会查季报、算回撤，王姐们向年轻人请教行业与持仓，曾经 的"听推荐盲从"逐渐蜕变为"主动研究"。 货基独大到多元资产 2015年的公募基金市场，产品类型相对单一，像个"理财杂货铺"：货币基金是"镇店之宝"，规模占比达 54.42%；包括股票型和混合型在内的权益基金则是另一大品类，规模占比36.19%；而债券型、QDII基 金只是角落 ...

Wind数据显示，截至2015年底，公募市场共有2687只基金产品，合计总规模为8.41万亿元。在这 一年里，由于市场出现较大波动、风险偏好下降，资金加速向"安全垫"更厚的货币基金聚集，全年货 币基金规模暴增2.4万亿元，实现翻倍以上的增长。 2025.08. 25 本文字数：3333，阅读时长大约5.5分钟 作者 | 第一财经 曹璐 2015年，在同事的推荐下，投资者老钱跟风买了几只"能赚钱"的权益基金。而深圳的王姐在银行柜 台买入了人生第一只货币基金，"听说比存定期强，随用随取还能赚点菜钱"。这一年，全市场公募基 金规模刚突破8.4万亿元，全年增加85%。 十年后的2025年，公募基金的行业规模已增至35.14亿元。老钱在手机APP上熟练操作各类产品： 最近创新药的产品涨这么多，是不是该减仓了？还是该添点ETF？逐步开启定投的王姐则称，"我最 近赚了不少呢！"并头头是道地分析起了今年买了哪些产品。 这十年，公募基金的故事，远不止数字的膨胀。背后产品结构、投资标的和行业逻辑都有了不同的转 变。同时，投资者也在"进化"，老钱们会查季报、算回撤，王姐们向年轻人请教行业与持仓，曾经 的"听推荐盲从"逐渐蜕变为"主 ...

35万亿背后的基民十年进化史 2015年，在同事的推荐下，投资者老钱跟风买了几只"能赚钱"的权益基金。而深圳的王姐在银行柜台买 入了人生第一只货币基金，"听说比存定期强，随用随取还能赚点菜钱"。这一年，全市场公募基金规模 刚突破8.4万亿元，全年增加85%。 十年后的2025年，公募基金的行业规模已增至35.14亿元。老钱在手机APP上熟练操作各类产品：最近 创新药的产品涨这么多，是不是该减仓了？还是该添点ETF？逐步开启定投的王姐则称，"我最近赚了 不少呢！"并头头是道地分析起了今年买了哪些产品。 这十年，公募基金的故事，远不止数字的膨胀。背后产品结构、投资标的和行业逻辑都有了不同的转 变。同时，投资者也在"进化"，老钱们会查季报、算回撤，王姐们向年轻人请教行业与持仓，曾经 的"听推荐盲从"逐渐蜕变为"主动研究"。 货基独大到多元资产 2015年的公募基金市场，产品类型相对单一，像个"理财杂货铺"：货币基金是"镇店之宝"，规模占比达 54.42%；包括股票型和混合型在内的权益基金则是另一大品类，规模占比36.19%；而债券型、QDII基 金只是角落里的小众选项，占比分别为8.4%、0.96%。 Wind数据 ...

当前，全球化资产配置需求高涨，作为投资者参与境外资产投资的重要方式之一，QDII基金业绩亮眼。据wind统计数据，截至发稿日，市场存续314只 QDII基金，存续规模6334.78亿元。今年以来，93％的QDII基金实现正收益，多只聚焦港股医药赛道的产品收益率超100%。 市场热情持续升温，吸引机构争相布局QDII业务，今年６月，外管局下发最新一期的QDII投资额度审批表，QDII持牌机构累计获批额度为1708.69亿美 元，新增额度30.80亿美元。此外，据证监会官网公布，目前还有12家机构排队申请QDII额度。 QDII基金今年超九成实现正收益，最高143％ 据wind统计数据，截至发稿日，市场存续314只QDII基金，存续规模6334.78亿元。其中，按照类型进一步细分，股票型基金215只，存续规模5489.11亿 元，规模占比86.65％；混合型基金58只，存续规模455.73亿元，规模占比7.19％；债券型基金２４只，存续规模334.65亿元，规模占比5.28％；另类投资 基金17只，存续规模55.29亿元，规模占比0.87％。其中，另类投资基金主要投资于传统金融产品以外的资产类别，如黄金、原油、房 ...

Group 1 - Several small and medium-sized banks in regions like Zhejiang, Guizhou, and Jilin have announced a reduction in deposit rates by 10-20 basis points, primarily to manage the pressure on net interest margins [1] - The QDII funds have become the "performance king" of the market, with the highest returns exceeding 150%, significantly outperforming A-share funds, and the total scale of public QDII funds reached approximately 680 billion yuan, a historical high [2] - Over 140 A-share companies have announced mid-term dividend plans, with total proposed dividends exceeding 100 billion yuan, indicating a trend towards cash dividends [3] Group 2 - The LPR remained unchanged at 3.0% for the one-year rate and 3.5% for the five-year rate, with experts suggesting there is still room for future downward adjustments [3] - The public REITs market has seen a decline, with the index dropping nearly 4% since August 20, and a wave of product unlocks is expected from September to December [2] - The stock ETF market has seen significant inflows, with nearly 60% of stock ETFs increasing in scale over a two-day period, totaling an increase of approximately 33.6 billion yuan [2] Group 3 - Three cosmetics companies were found to have serious defects in their production quality management systems and have been ordered to suspend production and rectify issues [5] - OpenAI reported a monthly revenue exceeding 1 billion USD for the first time in July, driven by the launch of new subscription services and the upcoming GPT-5 release, highlighting a need for increased computational power [6] - Alibaba plans to spin off its subsidiary, Zhibo Network, for an independent listing on the Hong Kong Stock Exchange, retaining over 30% ownership post-split [7] Group 4 - Dalian Friendship's controlling shareholder received a warning letter from the Dalian Securities Regulatory Bureau for failing to disclose information regarding a strategic cooperation agreement, violating disclosure regulations [8] - The U.S. stock market showed mixed results, with the Nasdaq down 0.67% and the Dow Jones up 0.04%, amid fluctuations in tech stocks and reactions to the Federal Reserve's meeting minutes [9]

Core Insights - The QDII funds have become the top performers in the market, with the highest returns exceeding 1.5 times, significantly outperforming A-share funds [1][2] - As of the end of Q2 this year, the total scale of public QDII funds reached approximately 680 billion yuan, marking a historical high [2][3] Performance and Scale Growth - The QDII funds benefited from a robust liquidity environment, leading to a strong valuation recovery in the Hong Kong stock market, which in turn drove performance gains [2] - The top-performing QDII funds include Huatai-PB Hong Kong Advantage Selection, E Fund Global Pharmaceutical Industry, ICBC New Economy, and Southern Hong Kong Pharmaceutical Industry [2] - The total scale of public QDII funds has increased by 11.4% compared to the end of 2024, growing from approximately 93 billion yuan at the end of 2019 to nearly 700 billion yuan now [2][3] Stock Selection Advantages - QDII funds have a significant advantage in stock selection due to fewer restrictions compared to A-share and Hong Kong Stock Connect funds, which are limited to stocks on the Hong Kong Stock Connect list [3][4] - For instance, Tencent Music, which has seen its stock price rise by nearly 1.3 times this year, is not included in the Hong Kong Stock Connect list, allowing QDII funds to invest in it [3] - The flexibility in investment opportunities allows QDII funds to capture diverse returns, as the profit effect has spread from Hong Kong Stock Connect companies to non-Hong Kong Stock Connect companies [4] Future Investment Opportunities - QDII fund managers are optimistic about growth opportunities in new consumption and new technology sectors [5] - Investment strategies should focus on understanding consumer interest changes and increasing allocations to high-end manufacturing and cultural exports [6] - The AI industry chain is highlighted as a key investment opportunity, with expectations of significant growth driven by advancements in AI technology and its applications [6]

Core Viewpoint - The A-share bull market is driving a competition among banks for fund distribution, with significant fee reductions to attract customers as residents seek better wealth management options [1][2]. Group 1: Market Dynamics - The A-share market has seen a strong performance, with the Shanghai Composite Index reaching a 10-year high of 3700 points and the total market capitalization surpassing 100 trillion yuan [1]. - As of August 19, 2023, 19 funds have recorded over 100% gains this year, highlighting the lucrative opportunities in equity funds [1]. - The low interest rate environment and asset scarcity are prompting residents to move their deposits, with household deposits in China reaching 161 trillion yuan as of July 2025, down by 1.11 trillion yuan from the previous month [2]. Group 2: Competitive Strategies - Banks are adopting a "full-scale profit-sharing" model, with small and medium-sized banks offering significantly reduced fund subscription fees, such as Shenzhen Rural Commercial Bank's 0.1% fee for certain funds [2][3]. - Major banks are also participating in the fee reduction trend, with Postal Savings Bank and Minsheng Bank offering discounts on fund subscription fees [3]. - The intense competition is driven by the need for banks to attract customers amid shrinking net interest margins and the necessity to transform their profit models [3][4]. Group 3: Sustainability of Strategies - The sustainability of the low-fee strategy is questioned, as it may compress profit margins for fund distribution businesses, leading to potential profitability challenges for banks [5][6]. - Analysts suggest that while low fees can attract customers in the short term, banks must enhance their service and product capabilities to retain these customers in a volatile market [6][7]. - To succeed, small and medium-sized banks need to shift from price competition to value competition by improving service quality, digital capabilities, and personalized wealth management solutions [7].

Core Insights - The Chinese asset management industry achieved a record scale of 170.13 trillion yuan by mid-2025, marking a 4.27% increase from the end of 2024, indicating a stable development phase post-implementation of new regulations [1][9] - Bank wealth management and public funds are the main drivers of industry growth, with bank wealth management reaching 30.67 trillion yuan (up 2.38%) and public funds at 34.39 trillion yuan (up 4.78%) by mid-2025 [1][5] - The market is experiencing a concentration effect, with major institutions like E Fund and Huaxia leading the public fund sector, while state-owned and joint-stock banks dominate the bank wealth management market [2][7] Asset Management Scale - As of June 2025, the total assets under management (AUM) in China's asset management industry reached 170.13 trillion yuan, a historical high [1] - The bank wealth management market had a total scale of 30.67 trillion yuan, with a notable increase in the market share of wealth management companies to 89.61% [3][4] Market Dynamics - The number of banks in the wealth management sector decreased by 24, while the number of wealth management companies increased by 1, indicating market consolidation [4] - The public fund sector saw a total of 12,905 products with a net asset value of 34.39 trillion yuan, reflecting a 4.78% growth [5] Product Performance - Bank wealth management products generated an average net value growth rate of approximately 0.65% in Q2 2025, with equity mixed products achieving a growth rate of 1.01% [3] - QDII funds showed strong performance, with average returns of 7.91% for equity QDII funds and 10.72% for mixed QDII funds in Q2 2025 [6] Investment Trends - The asset allocation in the insurance asset management sector is shifting towards equities, with a 16.65% increase in stock investments by life insurance companies compared to the previous year [8] - Innovative products such as REITs and ETFs are emerging, providing new investment channels and reflecting a shift in investor preferences [9] Future Outlook - The asset management industry is expected to focus more on quality rather than just growth in scale, with an emphasis on professionalization, differentiation, and internationalization [10] - The industry faces challenges such as low interest rates and the need for refined product management to meet diverse investor demands [10]

近阶段，在各大社交媒体上都不断出现类似的疑问——"我收到了税务局的电话/短信，我被查到有海外收入，要求说明情况并补税"。 多数人的第一反应是——海外收益怎么会被税务局盯上？未来海外投资的税务安排究竟要如何处理？港美股等热门资产还能投资吗？ 20%资本利得税逃不掉了 2025年年初起，税务部门通过短信、电话和个税APP等向投资港股、美股的中国税收居民发送通知，提醒补办2022～2024年境外股票交易收益申报手续。 清查范围大致包括了北京、浙江、广东、江苏、上海等地，社交平台有补缴数十万元税款案例。 由于美股牛市长期持续，在中国香港当地开户并投资美股的内地居民大有人在。也有人问，国内不是不让买境外股票吗？ 具有争议的一点是，投资者直接在境外券商开户（比如在中国香港、美国的券商官网开户，或亲自在当地开户），争议点在于，这等于是用每人每年5万 美元的外汇额度用于资本项下的投资，即买股票，其实这违反了外汇管理规定（资本项目外汇收支需经外汇局批准）。此外，资金是否合法合规出境也存 在争议。 过去几年，不少投资者人在内地，但通过各类跨境券商布局美股，并得意地和美国当地友人炫耀——"我的美股投资不需要像你们一样缴20%资本利 ...

Group 1 - The internationalization of public funds has accelerated in 2023, with numerous fund companies establishing subsidiaries to expand overseas operations [1][2] - Yifangda Fund has received approval from the China Securities Regulatory Commission to set up a company in Macau, aiming to enhance asset management services for investors in the Greater Bay Area [1] - The establishment of overseas subsidiaries is becoming a key vehicle for public funds to deepen international cooperation, as seen with the collaboration between Fuguo Asset Management and Malaysian entities to launch ETF products [1][2] Group 2 - The number of overseas subsidiaries for fund companies continues to grow, with Xingsheng Global Fund's Singapore subsidiary approved to enhance its research and investment capabilities [2] - ETFs are emerging as a leading product for international expansion, with several ETFs launched in overseas markets, including the first ETF tracking the CSI Dividend Index in Singapore [2] - Public funds are actively enriching their cross-border product lines, with various funds recently submitted for approval, including those focused on bonds and global investments [2] Group 3 - QDII funds are evolving their strategies, with many products now covering multiple markets, enhancing risk resilience through regional diversification [3] - The expansion of QDII quotas has provided strong support for the internationalization of public funds, with over 20 fund managers receiving new quotas in June [3]