Core Viewpoint - The company, Zhuanzhuan Group, announced the gradual shutdown of its "Free Market" business, focusing instead on the "Official Verification" model to provide a more secure second-hand trading experience for users [1][2]. Group 1: Business Strategy - The decision to close the "Free Market" was described as a difficult but necessary choice, aimed at eliminating the space for online fraud and gray market transactions [1]. - The "Free Market" business accounted for less than 3% of the overall GMV (Gross Merchandise Volume) of Zhuanzhuan, indicating that its closure would not significantly impact the company's overall operations [2]. - The company aims to enhance user experience by focusing on the C2B2C model, which has shown rapid growth and profitability in recent years [2][7]. Group 2: Market Positioning - Zhuanzhuan's shift from C2C to C2B2C reflects a broader trend in the second-hand market, where platforms are increasingly differentiating based on user needs, with Zhuanzhuan emphasizing service quality and reliability [4][5]. - The company has established a complete closed-loop service for second-hand transactions, addressing issues such as information asymmetry and trust, which enhances user experience and transaction efficiency [7]. Group 3: Quality Assurance and Standards - Zhuanzhuan has developed its own standards for second-hand product verification, including a comprehensive 367-step inspection process for mobile phones, ensuring quality and reliability [6]. - The company has set up quality inspection centers across the country and employs over 2,500 quality inspectors to maintain high standards in its offerings [6]. - The focus on standardization in the second-hand market is seen as essential for meeting the evolving demands of consumers who prioritize product quality and service experience [7].

北京商报讯（记者 赵述评）9月22日，转转集团发布公告宣布，将逐步下线"自由市场"业务，其他业务 线正常运转。未来，转转将聚焦二手"官方验"业务模式。对于此次"自由市场"业务下线，转转集团承诺 会确保用户交易服务平稳过渡。"自由市场"业务为C2C模式，个人卖家直接向个人买家提供商品或服 务。 公告显示，自2025年9月24日上午10点起，平台将关闭个人商品的发布入口，9月29日上午10点起，将逐 步下线"自由市场"可浏览和购买的商品，到24点正式关停"自由市场"交易服务。针对过渡期间"自由市 场"产生的订单，转转的客服和售后通道将延长1个月的服务。10月31日，客服和售后通道关闭，"自由 市场"业务彻底下线。 关停「自由市场」是个艰难但必须坚定的选 择。「自由市场」是转转的开端,承载了初创 团队的心血和第一批用户的信任;但同时,它 也为网络诈骗、灰色交易提供了空间,我们很 难找到妥当的方法改善交易双方的纠纷。在这 里,要向所有受影响的「自由市场」用户表示 深深的歉意,给您带来了不好的体验,我们会 尽全力做好收尾工作。 在未来,我们将持续提升官方验服务实力,通 过「转转官方验」扭转二手交易的鱼龙混杂的 固有印象 ...