Core Viewpoint - The company, Zhuanzhuan Group, announced the gradual shutdown of its "Free Market" business, focusing instead on the "Official Verification" model to provide a more secure second-hand trading experience for users [1][2]. Group 1: Business Strategy - The decision to close the "Free Market" was described as a difficult but necessary choice, aimed at eliminating the space for online fraud and gray market transactions [1]. - The "Free Market" business accounted for less than 3% of the overall GMV (Gross Merchandise Volume) of Zhuanzhuan, indicating that its closure would not significantly impact the company's overall operations [2]. - The company aims to enhance user experience by focusing on the C2B2C model, which has shown rapid growth and profitability in recent years [2][7]. Group 2: Market Positioning - Zhuanzhuan's shift from C2C to C2B2C reflects a broader trend in the second-hand market, where platforms are increasingly differentiating based on user needs, with Zhuanzhuan emphasizing service quality and reliability [4][5]. - The company has established a complete closed-loop service for second-hand transactions, addressing issues such as information asymmetry and trust, which enhances user experience and transaction efficiency [7]. Group 3: Quality Assurance and Standards - Zhuanzhuan has developed its own standards for second-hand product verification, including a comprehensive 367-step inspection process for mobile phones, ensuring quality and reliability [6]. - The company has set up quality inspection centers across the country and employs over 2,500 quality inspectors to maintain high standards in its offerings [6]. - The focus on standardization in the second-hand market is seen as essential for meeting the evolving demands of consumers who prioritize product quality and service experience [7].

转转的未来仍在二手行业内，只是不再局限于电商平台的牌桌。 "你的电脑是MacBook Air 2020年款，95%新，保护得真不错。"8月，《中国企业家》见到转转集团创始人、CEO黄炜，这是他脱口而出的第一句话。 在转转内部，近万名员工对黄炜有一个统一的称呼——县长。2007年～2015年，他先后在百度、58同城等大厂负责LBS、二手业务线。2015年创立转转 时，黄炜时任58同城副总裁，亲历过58同城与赶集网的10年大战。 作为国内初代互联网产品经理，线上模式对黄炜来说意义非凡。一如当下大模型圈对AI的信仰，他曾激情、无畏地认为互联网是一切命题的终极解法。 但10年过去，生活在阿里、京东等巨头阴影下的转转，曾历经资金链断裂的生死考验，黄炜对线上也有了不一样的看法。如今，他称自己做得最多的是减 法。 2025年9月22日，转转宣布将逐步关闭C2C业务线——这也是闲鱼最大的领地。黄炜对《中国企业家》形容，这是一次"战略性的撤退"。 接下来，转转将开启100%的C2B2C模式。未来，卖家可以通过回收、寄卖、挂售等多种方式在转转进行出售交易。交易过程中，转转提供"官方验"服 务，即商品经过官方质检后，再上架至转转平 ...