Core Viewpoint - The company is undergoing its largest strategic transformation in ten years, shifting from a C2C model to a C2B2C "official verification" model, which poses significant challenges and risks to its business model [3]. Group 1: Strategic Transformation - The company announced the gradual shutdown of its C2C "free market" business by September 2025, focusing entirely on the "official verification" model [2][3]. - The CEO described the decision as "difficult but necessary," acknowledging that the C2C model had become a breeding ground for online fraud and gray market transactions [3]. Group 2: Business Model Challenges - The company's C2B2C model is caught between two optimal business models: a high-frequency, low-price model and a low-frequency, high-price model, leading to an awkward position [4][5]. - It struggles to achieve the scale effects of low pricing due to high costs associated with quality inspection and physical stores, while also failing to provide the deep service required for high-priced items [5]. Group 3: Cost Burden - The company has entered a heavy asset operation model to support its "official verification" service, employing around 2,500 quality inspectors and nearly 3,000 on-site recovery personnel [7]. - The investment in quality inspection centers, such as the 1.5 billion yuan facility in Qingdao, and the establishment of over 1,000 offline brand stores have led to high operational costs [8]. Group 4: Trust Issues - The attempt to resolve trust issues in second-hand transactions through "official verification" faces challenges due to the non-standard nature of second-hand goods, making it difficult to establish uniform quality inspection standards [9]. - A recent incident highlighted the trust crisis, where a blogger found discrepancies in quality inspection reports for the same phone, leading to significant price differences [10]. - Complaints against the company have exceeded 110,000, primarily concerning inflated valuations and quality inspection issues, raising doubts about the sustainability of its business model [10].

Core Viewpoint - The company, Zhuanzhuan Group, announced the gradual shutdown of its "Free Market" business, focusing instead on the "Official Verification" model to provide a more secure second-hand trading experience for users [1][2]. Group 1: Business Strategy - The decision to close the "Free Market" was described as a difficult but necessary choice, aimed at eliminating the space for online fraud and gray market transactions [1]. - The "Free Market" business accounted for less than 3% of the overall GMV (Gross Merchandise Volume) of Zhuanzhuan, indicating that its closure would not significantly impact the company's overall operations [2]. - The company aims to enhance user experience by focusing on the C2B2C model, which has shown rapid growth and profitability in recent years [2][7]. Group 2: Market Positioning - Zhuanzhuan's shift from C2C to C2B2C reflects a broader trend in the second-hand market, where platforms are increasingly differentiating based on user needs, with Zhuanzhuan emphasizing service quality and reliability [4][5]. - The company has established a complete closed-loop service for second-hand transactions, addressing issues such as information asymmetry and trust, which enhances user experience and transaction efficiency [7]. Group 3: Quality Assurance and Standards - Zhuanzhuan has developed its own standards for second-hand product verification, including a comprehensive 367-step inspection process for mobile phones, ensuring quality and reliability [6]. - The company has set up quality inspection centers across the country and employs over 2,500 quality inspectors to maintain high standards in its offerings [6]. - The focus on standardization in the second-hand market is seen as essential for meeting the evolving demands of consumers who prioritize product quality and service experience [7].

转转的未来仍在二手行业内，只是不再局限于电商平台的牌桌。 "你的电脑是MacBook Air 2020年款，95%新，保护得真不错。"8月，《中国企业家》见到转转集团创始人、CEO黄炜，这是他脱口而出的第一句话。 在转转内部，近万名员工对黄炜有一个统一的称呼——县长。2007年～2015年，他先后在百度、58同城等大厂负责LBS、二手业务线。2015年创立转转 时，黄炜时任58同城副总裁，亲历过58同城与赶集网的10年大战。 作为国内初代互联网产品经理，线上模式对黄炜来说意义非凡。一如当下大模型圈对AI的信仰，他曾激情、无畏地认为互联网是一切命题的终极解法。 但10年过去，生活在阿里、京东等巨头阴影下的转转，曾历经资金链断裂的生死考验，黄炜对线上也有了不一样的看法。如今，他称自己做得最多的是减 法。 2025年9月22日，转转宣布将逐步关闭C2C业务线——这也是闲鱼最大的领地。黄炜对《中国企业家》形容，这是一次"战略性的撤退"。 接下来，转转将开启100%的C2B2C模式。未来，卖家可以通过回收、寄卖、挂售等多种方式在转转进行出售交易。交易过程中，转转提供"官方验"服 务，即商品经过官方质检后，再上架至转转平 ...