Core Viewpoint - The article discusses the current state of the second-hand housing market in Shanghai, highlighting a significant increase in the number of landlords reducing prices, indicating a shift in market sentiment and the challenges faced by sellers in achieving sales at desired prices [3][4][12]. Group 1: Market Data Analysis - Recent second-hand transaction data shows a total of 19,000 units sold, which is considered a relatively good figure compared to the past five years, yet it does not evoke strong market enthusiasm [3][4]. - In May, among 110,000 listings, 76% of landlords kept their prices unchanged, 22% reduced prices, and less than 1% increased prices, resulting in an average price adjustment of -3.86% [9][11]. - The increase in landlords reducing prices began in January, reflecting a growing concern about market downturns and a shift in sentiment since the new policies introduced in September [14][12]. Group 2: Pricing Strategies - To sell properties, sellers may need to reduce their asking prices significantly; for example, properties that were initially listed at 5 million yuan may require a reduction of 12.1% to achieve a sale [19][20]. - The average price reduction for properties that eventually sold was -6.1%, indicating that sellers must be prepared for substantial negotiations [18][19]. - For properties priced below 5 million yuan, a strategy of small, frequent price adjustments is recommended to attract buyers without significantly impacting the overall price [29][27]. Group 3: Market Sentiment and Future Outlook - The article emphasizes that despite recent positive transaction data, the overall market sentiment remains subdued, with a need for careful planning based on individual circumstances and market conditions [36]. - The demand for second-hand market data has increased among real estate companies and consulting firms, reflecting a broader interest in understanding market dynamics [36].